Marketing engineering: computer-assisted marketing analysis and planning
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass. [u.a.]
Addison-Wesley
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| Schlagworte: |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804132532919205888 |
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| any_adam_object | |
| author | Lilien, Gary L. Rangaswamy, Arvind |
| author_facet | Lilien, Gary L. Rangaswamy, Arvind |
| author_role | aut aut |
| author_sort | Lilien, Gary L. |
| author_variant | g l l gl gll a r ar |
| building | Verbundindex |
| bvnumber | BV011721880 |
| classification_rvk | QP 650 |
| ctrlnum | (DE-599)BVBBV011721880 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011721880 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T19:54:20Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012622803 |
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| publisher | Addison-Wesley |
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| spelling | Lilien, Gary L. Verfasser aut Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy Reading, Mass. [u.a.] Addison-Wesley txt rdacontent n rdamedia nc rdacarrier Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Datenverarbeitung (DE-588)4011152-0 s DE-604 Rangaswamy, Arvind Verfasser aut |
| spellingShingle | Lilien, Gary L. Rangaswamy, Arvind Marketing engineering computer-assisted marketing analysis and planning Datenverarbeitung (DE-588)4011152-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4011152-0 (DE-588)4037589-4 |
| title | Marketing engineering computer-assisted marketing analysis and planning |
| title_auth | Marketing engineering computer-assisted marketing analysis and planning |
| title_exact_search | Marketing engineering computer-assisted marketing analysis and planning |
| title_full | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_fullStr | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_full_unstemmed | Marketing engineering computer-assisted marketing analysis and planning Gary L. Lilien ; Arvind Rangaswamy |
| title_short | Marketing engineering |
| title_sort | marketing engineering computer assisted marketing analysis and planning |
| title_sub | computer-assisted marketing analysis and planning |
| topic | Datenverarbeitung (DE-588)4011152-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Datenverarbeitung Marketing |
| work_keys_str_mv | AT liliengaryl marketingengineeringcomputerassistedmarketinganalysisandplanning AT rangaswamyarvind marketingengineeringcomputerassistedmarketinganalysisandplanning |