Power Pricing: how managing price transforms the bottom line
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Free Press
1996
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XI, 371 S. zahlr. graph. Darst. |
| ISBN: | 068483443X |
Internformat
MARC
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| 300 | |a XI, 371 S. |b zahlr. graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804126260697235456 |
|---|---|
| adam_text | Contents
Preface ix
PART I. FOUNDATIONS
1. Introduction 3
2. Price, Costs, and Profit: Economic Underpinnings of Pricing 17
3. Price Response Estimation 42
4. Pricing and Competitive Strategy 79
PART II. BREAKTHROUGH PRICING CONCEPTS
5. Price Customization 115
6. International Pricing 141
7. Nonlinear Pricing 164
8. Product Line Pricing 190
9. Price Bundling 222
10. Time Customization of Prices: The Short Term 248
11. Time Customization of Prices: The Long Term 275
PART III. IMPLEMENTATION IN THE ORGANIZATION
12. Organizing for Power Pricing 301
13. Becoming a Power Pricer: Check Your Pricing IQ 324
Notes 347
Index 361
About the Authors 371
|
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| id | DE-604.BV011721830 |
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| indexdate | 2024-07-09T18:14:38Z |
| institution | BVB |
| isbn | 068483443X |
| language | English |
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| physical | XI, 371 S. zahlr. graph. Darst. |
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| publisher | Free Press |
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| spelling | Dolan, Robert J. 1946- Verfasser (DE-588)115544208 aut Power Pricing how managing price transforms the bottom line Robert J. Dolan; Hermann Simon New York [u.a.] Free Press 1996 XI, 371 S. zahlr. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Preisbildung (DE-588)4047103-2 gnd rswk-swf Preispolitik (DE-588)4047118-4 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Preisbildung (DE-588)4047103-2 s DE-604 Preispolitik (DE-588)4047118-4 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-188 Simon, Hermann 1947- Verfasser (DE-588)130217727 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007905582&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Dolan, Robert J. 1946- Simon, Hermann 1947- Power Pricing how managing price transforms the bottom line Preisbildung (DE-588)4047103-2 gnd Preispolitik (DE-588)4047118-4 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| subject_GND | (DE-588)4047103-2 (DE-588)4047118-4 (DE-588)4200234-5 |
| title | Power Pricing how managing price transforms the bottom line |
| title_auth | Power Pricing how managing price transforms the bottom line |
| title_exact_search | Power Pricing how managing price transforms the bottom line |
| title_full | Power Pricing how managing price transforms the bottom line Robert J. Dolan; Hermann Simon |
| title_fullStr | Power Pricing how managing price transforms the bottom line Robert J. Dolan; Hermann Simon |
| title_full_unstemmed | Power Pricing how managing price transforms the bottom line Robert J. Dolan; Hermann Simon |
| title_short | Power Pricing |
| title_sort | power pricing how managing price transforms the bottom line |
| title_sub | how managing price transforms the bottom line |
| topic | Preisbildung (DE-588)4047103-2 gnd Preispolitik (DE-588)4047118-4 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd |
| topic_facet | Preisbildung Preispolitik Wettbewerbsstrategie |
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