Advertising and sales promotion strategy:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass.
Addison-Wesley
1997
|
| Subjects: | |
| Physical Description: | XVII, 483 S. Ill., graph. Darst. |
| ISBN: | 0321014111 |
Staff View
MARC
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| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Sales promotion | |
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Record in the Search Index
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| any_adam_object | |
| author | Tellis, Gerard J. 1950- |
| author_GND | (DE-588)137812639 |
| author_facet | Tellis, Gerard J. 1950- |
| author_role | aut |
| author_sort | Tellis, Gerard J. 1950- |
| author_variant | g j t gj gjt |
| building | Verbundindex |
| bvnumber | BV011721376 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011721376 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:14:37Z |
| institution | BVB |
| isbn | 0321014111 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007905188 |
| oclc_num | 36942549 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XVII, 483 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Tellis, Gerard J. 1950- Verfasser (DE-588)137812639 aut Advertising and sales promotion strategy Gerard J. Tellis Reading, Mass. Addison-Wesley 1997 XVII, 483 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs ram Marketing - Gestion Plans médias ram Publicité Publicité ram Ventes - Promotion Ventes - Promotion ram Advertising Marketing Management Sales promotion Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Tellis, Gerard J. 1950- Advertising and sales promotion strategy Consommateurs ram Marketing - Gestion Plans médias ram Publicité Publicité ram Ventes - Promotion Ventes - Promotion ram Advertising Marketing Management Sales promotion Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4076968-9 |
| title | Advertising and sales promotion strategy |
| title_auth | Advertising and sales promotion strategy |
| title_exact_search | Advertising and sales promotion strategy |
| title_full | Advertising and sales promotion strategy Gerard J. Tellis |
| title_fullStr | Advertising and sales promotion strategy Gerard J. Tellis |
| title_full_unstemmed | Advertising and sales promotion strategy Gerard J. Tellis |
| title_short | Advertising and sales promotion strategy |
| title_sort | advertising and sales promotion strategy |
| topic | Consommateurs ram Marketing - Gestion Plans médias ram Publicité Publicité ram Ventes - Promotion Ventes - Promotion ram Advertising Marketing Management Sales promotion Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Consommateurs Marketing - Gestion Plans médias Publicité Ventes - Promotion Advertising Marketing Management Sales promotion Werbung Sales-promotion |
| work_keys_str_mv | AT tellisgerardj advertisingandsalespromotionstrategy |