Advertising and sales promotion strategy:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Reading, Mass.
Addison-Wesley
1997
|
| Schlagworte: | |
| Beschreibung: | XVII, 483 S. Ill., graph. Darst. |
| ISBN: | 0321014111 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV011721376 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 980116s1997 ad|| |||| 00||| eng d | ||
| 020 | |a 0321014111 |9 0-321-01411-1 | ||
| 035 | |a (OCoLC)36942549 | ||
| 035 | |a (DE-599)BVBBV011721376 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 658.8/2 |2 21 | |
| 100 | 1 | |a Tellis, Gerard J. |d 1950- |e Verfasser |0 (DE-588)137812639 |4 aut | |
| 245 | 1 | 0 | |a Advertising and sales promotion strategy |c Gerard J. Tellis |
| 264 | 1 | |a Reading, Mass. |b Addison-Wesley |c 1997 | |
| 300 | |a XVII, 483 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Consommateurs |2 ram | |
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 7 | |a Plans médias |2 ram | |
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Publicité |2 ram | |
| 650 | 4 | |a Ventes - Promotion | |
| 650 | 7 | |a Ventes - Promotion |2 ram | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007905188 | ||
Datensatz im Suchindex
| _version_ | 1804126260160364544 |
|---|---|
| any_adam_object | |
| author | Tellis, Gerard J. 1950- |
| author_GND | (DE-588)137812639 |
| author_facet | Tellis, Gerard J. 1950- |
| author_role | aut |
| author_sort | Tellis, Gerard J. 1950- |
| author_variant | g j t gj gjt |
| building | Verbundindex |
| bvnumber | BV011721376 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)36942549 (DE-599)BVBBV011721376 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01390nam a2200457 c 4500</leader><controlfield tag="001">BV011721376</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">980116s1997 ad|| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0321014111</subfield><subfield code="9">0-321-01411-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)36942549</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011721376</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5823</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/2</subfield><subfield code="2">21</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Tellis, Gerard J.</subfield><subfield code="d">1950-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)137812639</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising and sales promotion strategy</subfield><subfield code="c">Gerard J. Tellis</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Reading, Mass.</subfield><subfield code="b">Addison-Wesley</subfield><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVII, 483 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Consommateurs</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Plans médias</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ventes - Promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Ventes - Promotion</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007905188</subfield></datafield></record></collection> |
| id | DE-604.BV011721376 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:14:37Z |
| institution | BVB |
| isbn | 0321014111 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007905188 |
| oclc_num | 36942549 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XVII, 483 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Addison-Wesley |
| record_format | marc |
| spelling | Tellis, Gerard J. 1950- Verfasser (DE-588)137812639 aut Advertising and sales promotion strategy Gerard J. Tellis Reading, Mass. Addison-Wesley 1997 XVII, 483 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consommateurs ram Marketing - Gestion Plans médias ram Publicité Publicité ram Ventes - Promotion Ventes - Promotion ram Advertising Marketing Management Sales promotion Werbung (DE-588)4065541-6 gnd rswk-swf Sales-promotion (DE-588)4076968-9 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | Tellis, Gerard J. 1950- Advertising and sales promotion strategy Consommateurs ram Marketing - Gestion Plans médias ram Publicité Publicité ram Ventes - Promotion Ventes - Promotion ram Advertising Marketing Management Sales promotion Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4076968-9 |
| title | Advertising and sales promotion strategy |
| title_auth | Advertising and sales promotion strategy |
| title_exact_search | Advertising and sales promotion strategy |
| title_full | Advertising and sales promotion strategy Gerard J. Tellis |
| title_fullStr | Advertising and sales promotion strategy Gerard J. Tellis |
| title_full_unstemmed | Advertising and sales promotion strategy Gerard J. Tellis |
| title_short | Advertising and sales promotion strategy |
| title_sort | advertising and sales promotion strategy |
| topic | Consommateurs ram Marketing - Gestion Plans médias ram Publicité Publicité ram Ventes - Promotion Ventes - Promotion ram Advertising Marketing Management Sales promotion Werbung (DE-588)4065541-6 gnd Sales-promotion (DE-588)4076968-9 gnd |
| topic_facet | Consommateurs Marketing - Gestion Plans médias Publicité Ventes - Promotion Advertising Marketing Management Sales promotion Werbung Sales-promotion |
| work_keys_str_mv | AT tellisgerardj advertisingandsalespromotionstrategy |