Social marketing: theoretical and practical perspectives
Gespeichert in:
Format: | Buch |
---|---|
Sprache: | English |
Veröffentlicht: |
Mahwah, NJ [u.a.]
Erlbaum
1997
|
Schriftenreihe: | Advertising and consumer psychology
|
Schlagworte: | |
Beschreibung: | XV, 457 S. Ill. |
ISBN: | 9780805824995 0805824995 |
Internformat
MARC
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007 | t | ||
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020 | |a 9780805824995 |9 978-0-8058-2499-5 | ||
020 | |a 0805824995 |9 0-8058-2499-5 | ||
035 | |a (OCoLC)885187179 | ||
035 | |a (DE-599)BVBBV011716436 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-12 |a DE-20 |a DE-N2 |a DE-706 |a DE-11 |a DE-188 | ||
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245 | 1 | 0 | |a Social marketing |b theoretical and practical perspectives |c ed. by Marvin E. Goldberg ... |
264 | 1 | |a Mahwah, NJ [u.a.] |b Erlbaum |c 1997 | |
300 | |a XV, 457 S. |b Ill. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a Advertising and consumer psychology | |
650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 1995 |z Atlanta Ga. |2 gnd-content | |
689 | 0 | 0 | |a Soziomarketing |0 (DE-588)4116549-4 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Goldberg, Marvin E. |e Sonstige |4 oth | |
999 | |a oai:aleph.bib-bvb.de:BVB01-007900990 |
Datensatz im Suchindex
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---|---|
any_adam_object | |
building | Verbundindex |
bvnumber | BV011716436 |
classification_rvk | QP 600 QP 637 |
ctrlnum | (OCoLC)885187179 (DE-599)BVBBV011716436 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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genre | (DE-588)1071861417 Konferenzschrift 1995 Atlanta Ga. gnd-content |
genre_facet | Konferenzschrift 1995 Atlanta Ga. |
id | DE-604.BV011716436 |
illustrated | Illustrated |
indexdate | 2024-07-09T18:14:32Z |
institution | BVB |
isbn | 9780805824995 0805824995 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007900990 |
oclc_num | 885187179 |
open_access_boolean | |
owner | DE-12 DE-20 DE-N2 DE-706 DE-11 DE-188 |
owner_facet | DE-12 DE-20 DE-N2 DE-706 DE-11 DE-188 |
physical | XV, 457 S. Ill. |
publishDate | 1997 |
publishDateSearch | 1997 |
publishDateSort | 1997 |
publisher | Erlbaum |
record_format | marc |
series2 | Advertising and consumer psychology |
spelling | Social marketing theoretical and practical perspectives ed. by Marvin E. Goldberg ... Mahwah, NJ [u.a.] Erlbaum 1997 XV, 457 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising and consumer psychology Soziomarketing (DE-588)4116549-4 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1995 Atlanta Ga. gnd-content Soziomarketing (DE-588)4116549-4 s DE-604 Goldberg, Marvin E. Sonstige oth |
spellingShingle | Social marketing theoretical and practical perspectives Soziomarketing (DE-588)4116549-4 gnd |
subject_GND | (DE-588)4116549-4 (DE-588)1071861417 |
title | Social marketing theoretical and practical perspectives |
title_auth | Social marketing theoretical and practical perspectives |
title_exact_search | Social marketing theoretical and practical perspectives |
title_full | Social marketing theoretical and practical perspectives ed. by Marvin E. Goldberg ... |
title_fullStr | Social marketing theoretical and practical perspectives ed. by Marvin E. Goldberg ... |
title_full_unstemmed | Social marketing theoretical and practical perspectives ed. by Marvin E. Goldberg ... |
title_short | Social marketing |
title_sort | social marketing theoretical and practical perspectives |
title_sub | theoretical and practical perspectives |
topic | Soziomarketing (DE-588)4116549-4 gnd |
topic_facet | Soziomarketing Konferenzschrift 1995 Atlanta Ga. |
work_keys_str_mv | AT goldbergmarvine socialmarketingtheoreticalandpracticalperspectives |