Event-Marketing: wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wien
Ueberreuter
1998
|
| Schriftenreihe: | New business line
87 : 50-Minuten-Script |
| Schlagworte: | |
| Beschreibung: | 120 S. Ill. |
| ISBN: | 3706404001 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV011711561 | ||
| 003 | DE-604 | ||
| 005 | 20141126 | ||
| 007 | t | ||
| 008 | 971222s1998 au a||| |||| 00||| ger d | ||
| 020 | |a 3706404001 |c Pb. : ca. DM 19.80, ca. sfr 19.30, ca. S 144.00 |9 3-7064-0400-1 | ||
| 035 | |a (OCoLC)845033657 | ||
| 035 | |a (DE-599)BVBBV011711561 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a au |c AT | ||
| 049 | |a DE-859 |a DE-1043 |a DE-91 |a DE-1102 |a DE-706 |a DE-526 |a DE-B170 |a DE-188 |a DE-2070s | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 621 |0 (DE-625)141912: |2 rvk | ||
| 084 | |a WIR 840f |2 stub | ||
| 084 | |a WIR 810f |2 stub | ||
| 100 | 1 | |a Brückner, Michael |d 1958- |e Verfasser |0 (DE-588)123514665 |4 aut | |
| 245 | 1 | 0 | |a Event-Marketing |b wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation |c Michael Brückner ; Andrea Przyklenk |
| 264 | 1 | |a Wien |b Ueberreuter |c 1998 | |
| 300 | |a 120 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a New business line |v 87 : 50-Minuten-Script | |
| 490 | 0 | |a Manager-Magazin-Edition | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Erlebnismarketing |0 (DE-588)4318118-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Event-Marketing |0 (DE-588)4335461-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Erlebnismarketing |0 (DE-588)4318118-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Event-Marketing |0 (DE-588)4335461-0 |D s |
| 689 | 2 | |5 DE-604 | |
| 689 | 3 | 0 | |a Event-Marketing |0 (DE-588)4335461-0 |D s |
| 689 | 3 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 3 | |5 DE-604 | |
| 700 | 1 | |a Przyklenk, Andrea |d 1957- |e Verfasser |0 (DE-588)115850287 |4 aut | |
| 830 | 0 | |a New business line |v 87 : 50-Minuten-Script |w (DE-604)BV010385857 |9 87 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007897953 | ||
Datensatz im Suchindex
| _version_ | 1804126249385197568 |
|---|---|
| any_adam_object | |
| author | Brückner, Michael 1958- Przyklenk, Andrea 1957- |
| author_GND | (DE-588)123514665 (DE-588)115850287 |
| author_facet | Brückner, Michael 1958- Przyklenk, Andrea 1957- |
| author_role | aut aut |
| author_sort | Brückner, Michael 1958- |
| author_variant | m b mb a p ap |
| building | Verbundindex |
| bvnumber | BV011711561 |
| classification_rvk | QP 600 QP 621 |
| classification_tum | WIR 840f WIR 810f |
| ctrlnum | (OCoLC)845033657 (DE-599)BVBBV011711561 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01979nam a2200517 cb4500</leader><controlfield tag="001">BV011711561</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20141126 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">971222s1998 au a||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3706404001</subfield><subfield code="c">Pb. : ca. DM 19.80, ca. sfr 19.30, ca. S 144.00</subfield><subfield code="9">3-7064-0400-1</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)845033657</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011711561</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">au</subfield><subfield code="c">AT</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-859</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-526</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-2070s</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 621</subfield><subfield code="0">(DE-625)141912:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 840f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Brückner, Michael</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123514665</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Event-Marketing</subfield><subfield code="b">wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation</subfield><subfield code="c">Michael Brückner ; Andrea Przyklenk</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wien</subfield><subfield code="b">Ueberreuter</subfield><subfield code="c">1998</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">120 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">New business line</subfield><subfield code="v">87 : 50-Minuten-Script</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Manager-Magazin-Edition</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Erlebnismarketing</subfield><subfield code="0">(DE-588)4318118-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Erlebnismarketing</subfield><subfield code="0">(DE-588)4318118-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Event-Marketing</subfield><subfield code="0">(DE-588)4335461-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Przyklenk, Andrea</subfield><subfield code="d">1957-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)115850287</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">New business line</subfield><subfield code="v">87 : 50-Minuten-Script</subfield><subfield code="w">(DE-604)BV010385857</subfield><subfield code="9">87</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007897953</subfield></datafield></record></collection> |
| id | DE-604.BV011711561 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:14:27Z |
| institution | BVB |
| isbn | 3706404001 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007897953 |
| oclc_num | 845033657 |
| open_access_boolean | |
| owner | DE-859 DE-1043 DE-91 DE-BY-TUM DE-1102 DE-706 DE-526 DE-B170 DE-188 DE-2070s |
| owner_facet | DE-859 DE-1043 DE-91 DE-BY-TUM DE-1102 DE-706 DE-526 DE-B170 DE-188 DE-2070s |
| physical | 120 S. Ill. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Ueberreuter |
| record_format | marc |
| series | New business line |
| series2 | New business line Manager-Magazin-Edition |
| spelling | Brückner, Michael 1958- Verfasser (DE-588)123514665 aut Event-Marketing wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation Michael Brückner ; Andrea Przyklenk Wien Ueberreuter 1998 120 S. Ill. txt rdacontent n rdamedia nc rdacarrier New business line 87 : 50-Minuten-Script Manager-Magazin-Edition Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 gnd rswk-swf Event-Marketing (DE-588)4335461-0 gnd rswk-swf Erlebnismarketing (DE-588)4318118-1 s DE-604 Marketing (DE-588)4037589-4 s Event-Marketing (DE-588)4335461-0 s Werbung (DE-588)4065541-6 s Przyklenk, Andrea 1957- Verfasser (DE-588)115850287 aut New business line 87 : 50-Minuten-Script (DE-604)BV010385857 87 |
| spellingShingle | Brückner, Michael 1958- Przyklenk, Andrea 1957- Event-Marketing wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation New business line Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Erlebnismarketing (DE-588)4318118-1 gnd Event-Marketing (DE-588)4335461-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4318118-1 (DE-588)4335461-0 |
| title | Event-Marketing wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation |
| title_auth | Event-Marketing wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation |
| title_exact_search | Event-Marketing wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation |
| title_full | Event-Marketing wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation Michael Brückner ; Andrea Przyklenk |
| title_fullStr | Event-Marketing wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation Michael Brückner ; Andrea Przyklenk |
| title_full_unstemmed | Event-Marketing wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation Michael Brückner ; Andrea Przyklenk |
| title_short | Event-Marketing |
| title_sort | event marketing wenn werbung zum erlebnis wird das richtige ambiente messen kooperationen event sponsoring organisation |
| title_sub | wenn Werbung zum Erlebnis wird: das richtige Ambiente, Messen, Kooperationen, Event-Sponsoring, Organisation |
| topic | Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Erlebnismarketing (DE-588)4318118-1 gnd Event-Marketing (DE-588)4335461-0 gnd |
| topic_facet | Werbung Marketing Erlebnismarketing Event-Marketing |
| volume_link | (DE-604)BV010385857 |
| work_keys_str_mv | AT brucknermichael eventmarketingwennwerbungzumerlebniswirddasrichtigeambientemessenkooperationeneventsponsoringorganisation AT przyklenkandrea eventmarketingwennwerbungzumerlebniswirddasrichtigeambientemessenkooperationeneventsponsoringorganisation |