Measuring advertising effectiveness:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Mahwah, NJ [u.a.]
Erlbaum
1997
|
| Schlagworte: | |
| Beschreibung: | X, 408 S. graph. Darst. |
| ISBN: | 0805819010 |
Internformat
MARC
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| 245 | 1 | 0 | |a Measuring advertising effectiveness |c ed. by William D. Wells |
| 264 | 1 | |a Mahwah, NJ [u.a.] |b Erlbaum |c 1997 | |
| 300 | |a X, 408 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising |x Research |x United States |x Congresses | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Effizienz |0 (DE-588)4013585-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeforschung |0 (DE-588)4461741-0 |2 gnd |9 rswk-swf |
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| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |y 1994 |z Minneapolis Minn. |2 gnd-content | |
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| 689 | 1 | 1 | |a Werbeforschung |0 (DE-588)4461741-0 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Wells, William D. |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804126243049701376 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV011706316 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5815 |
| callnumber-raw | HF5815.U5M38 1996 |
| callnumber-search | HF5815.U5M38 1996 |
| callnumber-sort | HF 45815 U5 M38 41996 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CX 7500 |
| ctrlnum | (OCoLC)231711335 (DE-599)BVBBV011706316 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)1071861417 Konferenzschrift 1994 Minneapolis Minn. gnd-content |
| genre_facet | Konferenzschrift 1994 Minneapolis Minn. |
| geographic | USA USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV011706316 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:14:21Z |
| institution | BVB |
| isbn | 0805819010 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007893432 |
| oclc_num | 231711335 |
| open_access_boolean | |
| owner | DE-12 DE-N2 DE-188 |
| owner_facet | DE-12 DE-N2 DE-188 |
| physical | X, 408 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Erlbaum |
| record_format | marc |
| spelling | Measuring advertising effectiveness ed. by William D. Wells Mahwah, NJ [u.a.] Erlbaum 1997 X, 408 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advertising Research United States Congresses Werbung (DE-588)4065541-6 gnd rswk-swf Effizienz (DE-588)4013585-8 gnd rswk-swf Werbeforschung (DE-588)4461741-0 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1994 Minneapolis Minn. gnd-content USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Effizienz (DE-588)4013585-8 s DE-604 Werbeforschung (DE-588)4461741-0 s Wells, William D. Sonstige oth |
| spellingShingle | Measuring advertising effectiveness Advertising Research United States Congresses Werbung (DE-588)4065541-6 gnd Effizienz (DE-588)4013585-8 gnd Werbeforschung (DE-588)4461741-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4013585-8 (DE-588)4461741-0 (DE-588)4078704-7 (DE-588)1071861417 |
| title | Measuring advertising effectiveness |
| title_auth | Measuring advertising effectiveness |
| title_exact_search | Measuring advertising effectiveness |
| title_full | Measuring advertising effectiveness ed. by William D. Wells |
| title_fullStr | Measuring advertising effectiveness ed. by William D. Wells |
| title_full_unstemmed | Measuring advertising effectiveness ed. by William D. Wells |
| title_short | Measuring advertising effectiveness |
| title_sort | measuring advertising effectiveness |
| topic | Advertising Research United States Congresses Werbung (DE-588)4065541-6 gnd Effizienz (DE-588)4013585-8 gnd Werbeforschung (DE-588)4461741-0 gnd |
| topic_facet | Advertising Research United States Congresses Werbung Effizienz Werbeforschung USA Konferenzschrift 1994 Minneapolis Minn. |
| work_keys_str_mv | AT wellswilliamd measuringadvertisingeffectiveness |