Ethics and manipulation in advertising: answering a flawed indictment
The argument that political controls are needed because advertising manipulates consumers is, for Phillips, a critique with a tacit assumption: that such manipulation is bad. Phillips considers that assumption from the perspective of a business ethicist, applying four ethical frameworks: utilitarian...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Quorum Books
1997
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | The argument that political controls are needed because advertising manipulates consumers is, for Phillips, a critique with a tacit assumption: that such manipulation is bad. Phillips considers that assumption from the perspective of a business ethicist, applying four ethical frameworks: utilitarianism, Kantian ethics, autonomy, and virtue ethics. If it works as the critics say, manipulative advertising probably is unethical under most or all of these criteria. But does it really manipulate? Does it stimulate the propensity to consume and dictate the brand and product choices consumers make? Basing his conclusion on considerable empirical research, Phillips argues that advertising is not an especially strong force in these respects. For that reason, most of the ethical arguments against it break down. This means, he says, that if capitalism's critics want to tout some new and better social order, they cannot use advertising's manipulativeness as an aid in doing so On the other hand, nothing in the book necessarily blocks piecemeal attempts to regulate manipulative ads that do work and do cause some harm |
| Beschreibung: | X, 207 S. |
| ISBN: | 156720063X |
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| 520 | 3 | |a The argument that political controls are needed because advertising manipulates consumers is, for Phillips, a critique with a tacit assumption: that such manipulation is bad. Phillips considers that assumption from the perspective of a business ethicist, applying four ethical frameworks: utilitarianism, Kantian ethics, autonomy, and virtue ethics. If it works as the critics say, manipulative advertising probably is unethical under most or all of these criteria. But does it really manipulate? Does it stimulate the propensity to consume and dictate the brand and product choices consumers make? Basing his conclusion on considerable empirical research, Phillips argues that advertising is not an especially strong force in these respects. For that reason, most of the ethical arguments against it break down. This means, he says, that if capitalism's critics want to tout some new and better social order, they cannot use advertising's manipulativeness as an aid in doing so | |
| 520 | |a On the other hand, nothing in the book necessarily blocks piecemeal attempts to regulate manipulative ads that do work and do cause some harm | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Preface vii
Chapter 1 The Indictment of Manipulative Advertising 1
Chapter 2 Utilitarian Arguments 41
Chapter 3 Three Other Ethical Criticisms 77
Chapter 4 Manipulative Advertising and Consumer
Choice 107
Chapter 5 Advertising and the Propensity to Consume 143
Chapter 6 The Failure of the Critics Vision 173
Selected Bibliography 197
Index 205
|
| any_adam_object | 1 |
| author | Phillips, Michael J. |
| author_facet | Phillips, Michael J. |
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| author_sort | Phillips, Michael J. |
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| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)35784305 (DE-599)BVBBV011697253 |
| dewey-full | 659.1/01/9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/01/9 |
| dewey-search | 659.1/01/9 |
| dewey-sort | 3659.1 11 19 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| isbn | 156720063X |
| language | English |
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| spelling | Phillips, Michael J. Verfasser aut Ethics and manipulation in advertising answering a flawed indictment Michael J. Phillips 1. publ. Westport, Conn. [u.a.] Quorum Books 1997 X, 207 S. txt rdacontent n rdamedia nc rdacarrier The argument that political controls are needed because advertising manipulates consumers is, for Phillips, a critique with a tacit assumption: that such manipulation is bad. Phillips considers that assumption from the perspective of a business ethicist, applying four ethical frameworks: utilitarianism, Kantian ethics, autonomy, and virtue ethics. If it works as the critics say, manipulative advertising probably is unethical under most or all of these criteria. But does it really manipulate? Does it stimulate the propensity to consume and dictate the brand and product choices consumers make? Basing his conclusion on considerable empirical research, Phillips argues that advertising is not an especially strong force in these respects. For that reason, most of the ethical arguments against it break down. This means, he says, that if capitalism's critics want to tout some new and better social order, they cannot use advertising's manipulativeness as an aid in doing so On the other hand, nothing in the book necessarily blocks piecemeal attempts to regulate manipulative ads that do work and do cause some harm Consommateurs - Attitudes ram Consommateurs - Comportement Ethische aspecten gtt Manipulation (Psychologie) Manipulation (psychologie) ram Publicité - Aspect moral Publicité - Aspect moral ram Publicité - Aspect psychologique Publicité - Aspetc psychologique ram Reclame gtt Ethik Psychologie Advertising Moral and ethical aspects Advertising Psychological aspects Consumer behavior Manipulative behavior Wirtschaftsethik (DE-588)4066439-9 gnd rswk-swf Manipulation (DE-588)4037348-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s Wirtschaftsethik (DE-588)4066439-9 s DE-604 Manipulation (DE-588)4037348-4 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007888371&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Phillips, Michael J. Ethics and manipulation in advertising answering a flawed indictment Consommateurs - Attitudes ram Consommateurs - Comportement Ethische aspecten gtt Manipulation (Psychologie) Manipulation (psychologie) ram Publicité - Aspect moral Publicité - Aspect moral ram Publicité - Aspect psychologique Publicité - Aspetc psychologique ram Reclame gtt Ethik Psychologie Advertising Moral and ethical aspects Advertising Psychological aspects Consumer behavior Manipulative behavior Wirtschaftsethik (DE-588)4066439-9 gnd Manipulation (DE-588)4037348-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4066439-9 (DE-588)4037348-4 (DE-588)4065541-6 |
| title | Ethics and manipulation in advertising answering a flawed indictment |
| title_auth | Ethics and manipulation in advertising answering a flawed indictment |
| title_exact_search | Ethics and manipulation in advertising answering a flawed indictment |
| title_full | Ethics and manipulation in advertising answering a flawed indictment Michael J. Phillips |
| title_fullStr | Ethics and manipulation in advertising answering a flawed indictment Michael J. Phillips |
| title_full_unstemmed | Ethics and manipulation in advertising answering a flawed indictment Michael J. Phillips |
| title_short | Ethics and manipulation in advertising |
| title_sort | ethics and manipulation in advertising answering a flawed indictment |
| title_sub | answering a flawed indictment |
| topic | Consommateurs - Attitudes ram Consommateurs - Comportement Ethische aspecten gtt Manipulation (Psychologie) Manipulation (psychologie) ram Publicité - Aspect moral Publicité - Aspect moral ram Publicité - Aspect psychologique Publicité - Aspetc psychologique ram Reclame gtt Ethik Psychologie Advertising Moral and ethical aspects Advertising Psychological aspects Consumer behavior Manipulative behavior Wirtschaftsethik (DE-588)4066439-9 gnd Manipulation (DE-588)4037348-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Consommateurs - Attitudes Consommateurs - Comportement Ethische aspecten Manipulation (Psychologie) Manipulation (psychologie) Publicité - Aspect moral Publicité - Aspect psychologique Publicité - Aspetc psychologique Reclame Ethik Psychologie Advertising Moral and ethical aspects Advertising Psychological aspects Consumer behavior Manipulative behavior Wirtschaftsethik Manipulation Werbung |
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