Audience analysis:
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Thousand Oaks [u.a.]
Sage
1997
|
Schlagworte: | |
Online-Zugang: | Inhaltsverzeichnis |
Beschreibung: | X, 166 S. graph. Darst. |
ISBN: | 0761910018 0761910026 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV011687477 | ||
003 | DE-604 | ||
005 | 20041115 | ||
007 | t | ||
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020 | |a 0761910018 |9 0-7619-1001-8 | ||
020 | |a 0761910026 |9 0-7619-1002-6 | ||
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035 | |a (DE-599)BVBBV011687477 | ||
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041 | 0 | |a eng | |
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245 | 1 | 0 | |a Audience analysis |c Denis McQuail |
264 | 1 | |a Thousand Oaks [u.a.] |b Sage |c 1997 | |
300 | |a X, 166 S. |b graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 7 | |a Massamedia |2 gtt | |
650 | 4 | |a Médias - Publics | |
650 | 7 | |a Publieksonderzoek |2 gtt | |
650 | 4 | |a Massenmedien | |
650 | 4 | |a Medien | |
650 | 4 | |a Mass media |x Audiences | |
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999 | |a oai:aleph.bib-bvb.de:BVB01-007880075 |
Datensatz im Suchindex
_version_ | 1804126223948840960 |
---|---|
adam_text | Contents
Preface
ix
1.
A Concept With a History
1
The Audience Problem
1
History of the Audience
2
The Audience as a Mass
6
Rediscovery of the Audience as a Group
7
The Audience as Market
8
New Media and the Future of the Audience
9
Conclusion
11
2.
The Audience in Communication Theory and Research
12
Critical Perspectives
12
Goals of Audience Research
15
Alternative Traditions of Research
16
The Structural Tradition of Audience Measurement
16
The
Behaviorist
Tradition: Media Effects and Media Uses
17
The Cultural Tradition and Reception Analysis
18
Issues
Arising
20
Media
Use as a Social Problem
20
The Mass Audience and Social Atomization
21
Audience Behavior as Active or Passive
? 22
Alternative Perceptions of the Audience
23
Implications of New Media Technology
24
Conclusion
24
3.
Typologies of Audience
25
The Duality of the Audience
25
The Audience as Group or Public
26
The Gratification Set as Audience
30
The Medium Audience
32
Audiences Defined by Channel or Content
34
The Breakup of the Mass Audience: New Types Emerge
37
Alternative Models of the Audience-Sender Relationship
40
Audience as Target
41
Audience as Participants
41
Audience as Spectators
41
Conclusion
42
4.
Questions of Media Reach 43
The Need to Know the Objective Audience
43
Different Media, Different Concepts of Reach
45
A Generalized View of Media Reach and Impact
47
Overlapping Audiences: Different Functions, Places, and Times
50
The Spatial Dimension of Audience Reach
51
The Tune Dimension of Audience Reach
52
Variable Media Use
53
Audience Composition
54
Audience Diversity: External Versus Internal Forms
55
On Audience Ratings: Quantity Versus Quality
57
Activity and Selectivity
58
The Transnational Audience
62
Conclusion
64
5.
Principles of Audience Formation and Continuity
65
The Why of Media Use
65
A Structural Approach to Audience Formation
67
A Functionalist Model: The Uses and Gratifications Approach
69
Uses and Gratifications Rediscovered
70
Comment and Criticism
72
Expectancy-Value Theory
74
A Nonfmctionalist Alternative to Explaining Media Use
75
A Pragmatic Model of Audience Choice
76
Audience Side Factors
76
Media Side Factors
78
Tastes, Preferences, and Interests
79
Audience Flow
82
Conclusion
85
6.
Audience Practices: Social Uses of the Media
87
Media Use and Everyday Life
87
A Misleading Model of Media Use
88
Public and Private Spheres of Media Use
90
Subculture and Audience
92
Lifestyle
93
Ethnicity and Media Use
94
Gendered Audiences
95
Sociability and Social Uses of the Media
98
Audience Reception and the Negotiation of Meaning
101
Media Use as Social Pathology
102
Normative Framing of Media Use
103
Norms for Content
105
Conclusion
107
7.
Communicator-Audience Relations
109
Bridging the Gap
109
Communicator Perspectives on the Audience
112
The Audience as an Extension of the Communicator s
Own Social World
113
Professional Reference Groups
114
Organizational Definition of Goals
114
Product Image, Audience Stereotype
116
The Manipulation of Audience Participation
117
The View From the Audience
118
Parasocial Relations
119
Social Milieux and Peer Groups
120
Media
Fanam 121
Audience
as
Rational
Consumers
122
Normative Ties Back to the Media
123
Forms of Accountability to the Audience
123
Conclusion
125
8.
The
Audience
in Flux 127
The End of the Audience?
127
Technology as a Source of Change
128
Social and Economic Forces
130
The Impact on Audiences
131
More Power to the Audience?
133
Less Power to the Media?
135
The Escape of the Audience
136
Fragmentation: Varieties and Limits
137
Internationalization
139
Conclusion
141
9.
The Future of the Audience Concept
142
New Challenges
142
New Audiences for New Media?
143
The Audience Lives On
145
Some Conceptual Issues
148
Audience Types and Terms: A Closing Word
149
References
151
Index
162
About the Author
166
|
any_adam_object | 1 |
author | McQuail, Denis 1935-2017 |
author_GND | (DE-588)108185915 |
author_facet | McQuail, Denis 1935-2017 |
author_role | aut |
author_sort | McQuail, Denis 1935-2017 |
author_variant | d m dm |
building | Verbundindex |
bvnumber | BV011687477 |
callnumber-first | P - Language and Literature |
callnumber-label | P96 |
callnumber-raw | P96.A83 |
callnumber-search | P96.A83 |
callnumber-sort | P 296 A83 |
callnumber-subject | P - Philology and Linguistics |
classification_rvk | ER 985 MS 7990 |
ctrlnum | (OCoLC)36783701 (DE-599)BVBBV011687477 |
dewey-full | 302.23 |
dewey-hundreds | 300 - Social sciences |
dewey-ones | 302 - Social interaction |
dewey-raw | 302.23 |
dewey-search | 302.23 |
dewey-sort | 3302.23 |
dewey-tens | 300 - Social sciences |
discipline | Sprachwissenschaft Soziologie Literaturwissenschaft |
format | Book |
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id | DE-604.BV011687477 |
illustrated | Illustrated |
indexdate | 2024-07-09T18:14:03Z |
institution | BVB |
isbn | 0761910018 0761910026 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007880075 |
oclc_num | 36783701 |
open_access_boolean | |
owner | DE-739 DE-N2 DE-12 DE-473 DE-BY-UBG DE-M472 DE-384 DE-29 DE-B170 DE-188 DE-Po75 |
owner_facet | DE-739 DE-N2 DE-12 DE-473 DE-BY-UBG DE-M472 DE-384 DE-29 DE-B170 DE-188 DE-Po75 |
physical | X, 166 S. graph. Darst. |
publishDate | 1997 |
publishDateSearch | 1997 |
publishDateSort | 1997 |
publisher | Sage |
record_format | marc |
spelling | McQuail, Denis 1935-2017 Verfasser (DE-588)108185915 aut Audience analysis Denis McQuail Thousand Oaks [u.a.] Sage 1997 X, 166 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Massamedia gtt Médias - Publics Publieksonderzoek gtt Massenmedien Medien Mass media Audiences Massenmedien (DE-588)4037877-9 gnd rswk-swf Publikum (DE-588)4047764-2 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Publikum (DE-588)4047764-2 s DE-604 Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007880075&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
spellingShingle | McQuail, Denis 1935-2017 Audience analysis Massamedia gtt Médias - Publics Publieksonderzoek gtt Massenmedien Medien Mass media Audiences Massenmedien (DE-588)4037877-9 gnd Publikum (DE-588)4047764-2 gnd |
subject_GND | (DE-588)4037877-9 (DE-588)4047764-2 |
title | Audience analysis |
title_auth | Audience analysis |
title_exact_search | Audience analysis |
title_full | Audience analysis Denis McQuail |
title_fullStr | Audience analysis Denis McQuail |
title_full_unstemmed | Audience analysis Denis McQuail |
title_short | Audience analysis |
title_sort | audience analysis |
topic | Massamedia gtt Médias - Publics Publieksonderzoek gtt Massenmedien Medien Mass media Audiences Massenmedien (DE-588)4037877-9 gnd Publikum (DE-588)4047764-2 gnd |
topic_facet | Massamedia Médias - Publics Publieksonderzoek Massenmedien Medien Mass media Audiences Publikum |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007880075&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
work_keys_str_mv | AT mcquaildenis audienceanalysis |