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Bibliographic Details
Previous Title:	Stanton, William J. Fundamentals of marketing
Main Authors:	Etzel, Michael J. (Author), Walker, Bruce J. (Author), Stanton, William J. (Author)
Format:	Book
Language:	English
Published:	Boston, Mass. u.a. McGraw-Hill 1997
Edition:	11. ed., international ed.
Series:	McGraw-Hill series in marketing
Subjects:	Mercadeo Marketing Einführung
Item Description:	Frühere Aufl. u.d.T.: Stanton, William J.: Fundamentals of marketing
Physical Description:	XXI, 624 S., Appendix zahlr. Ill.
ISBN:	0070189544 0071147357

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MARC


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Record in the Search Index

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author	Etzel, Michael J. Walker, Bruce J. Stanton, William J.
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discipline	Wirtschaftswissenschaften
edition	11. ed., international ed.
format	Book
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genre	(DE-588)4151278-9 Einführung gnd-content
genre_facet	Einführung
id	DE-604.BV011684861
illustrated	Illustrated
indexdate	2024-07-09T18:14:00Z
institution	BVB
isbn	0070189544 0071147357
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-007878374
oclc_num	34691237
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owner	DE-521 DE-11
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physical	XXI, 624 S., Appendix zahlr. Ill.
publishDate	1997
publishDateSearch	1997
publishDateSort	1997
publisher	McGraw-Hill
record_format	marc
series2	McGraw-Hill series in marketing
spelling	Etzel, Michael J. Verfasser aut Marketing Michael J. Etzel ; Bruce J. Walker ; William J. Stanton 11. ed., international ed. Boston, Mass. u.a. McGraw-Hill 1997 XXI, 624 S., Appendix zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Frühere Aufl. u.d.T.: Stanton, William J.: Fundamentals of marketing Mercadeo Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Walker, Bruce J. Verfasser aut Stanton, William J. Verfasser aut 10. Auflage Stanton, William J. Fundamentals of marketing
spellingShingle	Etzel, Michael J. Walker, Bruce J. Stanton, William J. Marketing Mercadeo Marketing Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4151278-9
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Michael J. Etzel ; Bruce J. Walker ; William J. Stanton
title_fullStr	Marketing Michael J. Etzel ; Bruce J. Walker ; William J. Stanton
title_full_unstemmed	Marketing Michael J. Etzel ; Bruce J. Walker ; William J. Stanton
title_old	Stanton, William J. Fundamentals of marketing
title_short	Marketing
title_sort	marketing
topic	Mercadeo Marketing Marketing (DE-588)4037589-4 gnd
topic_facet	Mercadeo Marketing Einführung
work_keys_str_mv	AT etzelmichaelj marketing AT walkerbrucej marketing AT stantonwilliamj marketing

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