Marketing:
Gespeichert in:
| Vorheriger Titel: | Stanton, William J. Fundamentals of marketing |
|---|---|
| Hauptverfasser: | , , |
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass. u.a.
McGraw-Hill
1997
|
| Ausgabe: | 11. ed., international ed. |
| Schriftenreihe: | McGraw-Hill series in marketing
|
| Schlagworte: | |
| Beschreibung: | Frühere Aufl. u.d.T.: Stanton, William J.: Fundamentals of marketing |
| Beschreibung: | XXI, 624 S., Appendix zahlr. Ill. |
| ISBN: | 0070189544 0071147357 |
Internformat
MARC
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| 100 | 1 | |a Etzel, Michael J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |c Michael J. Etzel ; Bruce J. Walker ; William J. Stanton |
| 250 | |a 11. ed., international ed. | ||
| 264 | 1 | |a Boston, Mass. u.a. |b McGraw-Hill |c 1997 | |
| 300 | |a XXI, 624 S., Appendix |b zahlr. Ill. | ||
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| 780 | 0 | 0 | |i 10. Auflage |a Stanton, William J. |t Fundamentals of marketing |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Etzel, Michael J. Walker, Bruce J. Stanton, William J. |
| author_facet | Etzel, Michael J. Walker, Bruce J. Stanton, William J. |
| author_role | aut aut aut |
| author_sort | Etzel, Michael J. |
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| bvnumber | BV011684861 |
| callnumber-first | H - Social Science |
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| callnumber-raw | HF5415.S745 1997 |
| callnumber-search | HF5415.S745 1997 |
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| callnumber-subject | HF - Commerce |
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| dewey-full | 658.8 658.820 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8 658.8 20 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 11. ed., international ed. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV011684861 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:14:00Z |
| institution | BVB |
| isbn | 0070189544 0071147357 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007878374 |
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| physical | XXI, 624 S., Appendix zahlr. Ill. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill series in marketing |
| spelling | Etzel, Michael J. Verfasser aut Marketing Michael J. Etzel ; Bruce J. Walker ; William J. Stanton 11. ed., international ed. Boston, Mass. u.a. McGraw-Hill 1997 XXI, 624 S., Appendix zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill series in marketing Frühere Aufl. u.d.T.: Stanton, William J.: Fundamentals of marketing Mercadeo Marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Walker, Bruce J. Verfasser aut Stanton, William J. Verfasser aut 10. Auflage Stanton, William J. Fundamentals of marketing |
| spellingShingle | Etzel, Michael J. Walker, Bruce J. Stanton, William J. Marketing Mercadeo Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing Michael J. Etzel ; Bruce J. Walker ; William J. Stanton |
| title_fullStr | Marketing Michael J. Etzel ; Bruce J. Walker ; William J. Stanton |
| title_full_unstemmed | Marketing Michael J. Etzel ; Bruce J. Walker ; William J. Stanton |
| title_old | Stanton, William J. Fundamentals of marketing |
| title_short | Marketing |
| title_sort | marketing |
| topic | Mercadeo Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Mercadeo Marketing Einführung |
| work_keys_str_mv | AT etzelmichaelj marketing AT walkerbrucej marketing AT stantonwilliamj marketing |