Essentials of media planning: a marketing viewpoint
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lincoln, Ill.
NTC Business Books
1996
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 153 S. graph. Darst. |
| ISBN: | 0844235237 |
Internformat
MARC
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| 245 | 1 | 0 | |a Essentials of media planning |b a marketing viewpoint |c Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Lincoln, Ill. |b NTC Business Books |c 1996 | |
| 300 | |a XIII, 153 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Cristol, Steven M. |e Verfasser |4 aut | |
| 700 | 1 | |a Kopec, Frank J. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007838977 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804126164185251840 |
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| any_adam_object | |
| author | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. |
| author_facet | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. |
| author_role | aut aut aut |
| author_sort | Barban, Arnold M. |
| author_variant | a m b am amb s m c sm smc f j k fj fjk |
| building | Verbundindex |
| bvnumber | BV011632814 |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)632641017 (DE-599)BVBBV011632814 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV011632814 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:13:06Z |
| institution | BVB |
| isbn | 0844235237 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007838977 |
| oclc_num | 632641017 |
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| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | XIII, 153 S. graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | NTC Business Books |
| record_format | marc |
| spelling | Barban, Arnold M. Verfasser aut Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec 3. ed. Lincoln, Ill. NTC Business Books 1996 XIII, 153 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Werbeplanung (DE-588)4130474-3 gnd rswk-swf Mediaplanung (DE-588)4038221-7 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Werbeplanung (DE-588)4130474-3 s Medien (DE-588)4169187-8 s DE-604 Mediaplanung (DE-588)4038221-7 s 1\p DE-604 Cristol, Steven M. Verfasser aut Kopec, Frank J. Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Barban, Arnold M. Cristol, Steven M. Kopec, Frank J. Essentials of media planning a marketing viewpoint Werbeplanung (DE-588)4130474-3 gnd Mediaplanung (DE-588)4038221-7 gnd Medien (DE-588)4169187-8 gnd |
| subject_GND | (DE-588)4130474-3 (DE-588)4038221-7 (DE-588)4169187-8 |
| title | Essentials of media planning a marketing viewpoint |
| title_auth | Essentials of media planning a marketing viewpoint |
| title_exact_search | Essentials of media planning a marketing viewpoint |
| title_full | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_fullStr | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_full_unstemmed | Essentials of media planning a marketing viewpoint Arnold M. Barban ; Steven M. Cristol ; Frank J. Kopec |
| title_short | Essentials of media planning |
| title_sort | essentials of media planning a marketing viewpoint |
| title_sub | a marketing viewpoint |
| topic | Werbeplanung (DE-588)4130474-3 gnd Mediaplanung (DE-588)4038221-7 gnd Medien (DE-588)4169187-8 gnd |
| topic_facet | Werbeplanung Mediaplanung Medien |
| work_keys_str_mv | AT barbanarnoldm essentialsofmediaplanningamarketingviewpoint AT cristolstevenm essentialsofmediaplanningamarketingviewpoint AT kopecfrankj essentialsofmediaplanningamarketingviewpoint |