Manipulation of the American voter: political campaign commercials
Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contempo...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Praeger
1997
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Praeger series in political communication
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system. |
| Beschreibung: | XXVII, 202 S. |
| ISBN: | 0275955885 |
Internformat
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Datensatz im Suchindex
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| adam_text | MANIPULATION OF THE AMERICAN VOTER POLITICAL CAMPAIGN COMMERCIALS KAREN
S. JOHNSON-CARTEE AND GARY A. COPELAND PRAEGER SERIES IN POLITICAL
COMMUNICATION WESTPORT, CONNECTICUT LONDON CONTENTS POLITICAL
ADVERTISING TRANSCRIPTS IX SERIES FOREWORD XIII PREFACE XVII
ACKNOWLEDGEMENTS XIX INTRODUCTION XXI CHAPTER 1. POSITIVE POLITICAL
ADVERTISING 1 CHAPTER 2. NEGATIVE POLITICAL ADVERTISING 19 CHAPTER 3.
COMBATING NEGATIVE ADVERTISING: PROACTIVE AND REACTIVE STRATEGIES 37
CHAPTER 4. STORYTELLING IN POLITICAL ADVERTISING 63 CHAPTER 5. POLITICAL
ADVERTISING APPEALS 87 CHAPTER 6. THE POWER OF RECORDED VISUAL IMAGES
121 CHAPTER 7. STYLE: COMPOSITION OF POLISPOTS 141 REFERENCES 179 INDEX
199
|
| any_adam_object | 1 |
| author | Johnson-Cartee, Karen S. Copeland, Gary A. |
| author_facet | Johnson-Cartee, Karen S. Copeland, Gary A. |
| author_role | aut aut |
| author_sort | Johnson-Cartee, Karen S. |
| author_variant | k s j c ksj ksjc g a c ga gac |
| building | Verbundindex |
| bvnumber | BV011595359 |
| callnumber-first | J - Political Science |
| callnumber-label | JK2281 |
| callnumber-raw | JK2281 |
| callnumber-search | JK2281 |
| callnumber-sort | JK 42281 |
| callnumber-subject | JK - United States |
| classification_rvk | MG 70470 |
| ctrlnum | (OCoLC)34782646 (DE-599)BVBBV011595359 |
| dewey-full | 324.7/3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3 |
| dewey-search | 324.7/3 |
| dewey-sort | 3324.7 13 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV011595359 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:12:28Z |
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| isbn | 0275955885 |
| language | English |
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| physical | XXVII, 202 S. |
| publishDate | 1997 |
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| spelling | Johnson-Cartee, Karen S. Verfasser aut Manipulation of the American voter political campaign commercials Karen S. Johnson-Cartee and Gary A. Copeland 1. publ. Westport, Conn. [u.a.] Praeger 1997 XXVII, 202 S. txt rdacontent n rdamedia nc rdacarrier Praeger series in political communication Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system. Présidents - États-Unis - Élection Publicité politique - États-Unis Télévision en politique - États-Unis Advertising, Political United States Presidents United States Election Television in politics United States Wahlkampf (DE-588)4064292-6 gnd rswk-swf Manipulation (DE-588)4037348-4 gnd rswk-swf Wähler (DE-588)4064144-2 gnd rswk-swf Politische Werbung (DE-588)4129440-3 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Wahlkampf (DE-588)4064292-6 s Manipulation (DE-588)4037348-4 s DE-604 Wähler (DE-588)4064144-2 s Politische Werbung (DE-588)4129440-3 s Copeland, Gary A. Verfasser aut GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007810486&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Johnson-Cartee, Karen S. Copeland, Gary A. Manipulation of the American voter political campaign commercials Présidents - États-Unis - Élection Publicité politique - États-Unis Télévision en politique - États-Unis Advertising, Political United States Presidents United States Election Television in politics United States Wahlkampf (DE-588)4064292-6 gnd Manipulation (DE-588)4037348-4 gnd Wähler (DE-588)4064144-2 gnd Politische Werbung (DE-588)4129440-3 gnd |
| subject_GND | (DE-588)4064292-6 (DE-588)4037348-4 (DE-588)4064144-2 (DE-588)4129440-3 (DE-588)4078704-7 |
| title | Manipulation of the American voter political campaign commercials |
| title_auth | Manipulation of the American voter political campaign commercials |
| title_exact_search | Manipulation of the American voter political campaign commercials |
| title_full | Manipulation of the American voter political campaign commercials Karen S. Johnson-Cartee and Gary A. Copeland |
| title_fullStr | Manipulation of the American voter political campaign commercials Karen S. Johnson-Cartee and Gary A. Copeland |
| title_full_unstemmed | Manipulation of the American voter political campaign commercials Karen S. Johnson-Cartee and Gary A. Copeland |
| title_short | Manipulation of the American voter |
| title_sort | manipulation of the american voter political campaign commercials |
| title_sub | political campaign commercials |
| topic | Présidents - États-Unis - Élection Publicité politique - États-Unis Télévision en politique - États-Unis Advertising, Political United States Presidents United States Election Television in politics United States Wahlkampf (DE-588)4064292-6 gnd Manipulation (DE-588)4037348-4 gnd Wähler (DE-588)4064144-2 gnd Politische Werbung (DE-588)4129440-3 gnd |
| topic_facet | Présidents - États-Unis - Élection Publicité politique - États-Unis Télévision en politique - États-Unis Advertising, Political United States Presidents United States Election Television in politics United States Wahlkampf Manipulation Wähler Politische Werbung USA |
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