Concurrent marketing: integrating product, sales, and service
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School Pr.
1995
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XXVII, 307 S. graph. Darst. |
| ISBN: | 0875844448 |
Internformat
MARC
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| 245 | 1 | 0 | |a Concurrent marketing |b integrating product, sales, and service |c Frank V. Cespedes |
| 264 | 1 | |a Boston, Mass. |b Harvard Business School Pr. |c 1995 | |
| 300 | |a XXVII, 307 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing - Gestion | |
| 650 | 7 | |a Marketing - Gestion |2 ram | |
| 650 | 4 | |a Ventes - Gestion | |
| 650 | 7 | |a Ventes - Gestion |2 ram | |
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Datensatz im Suchindex
| _version_ | 1804126120879063040 |
|---|---|
| adam_text | Contents
¦
Preface ix
Introduction xv
Part I NEW MARKETING REQUIREMENTS
1. The Need for Tighter Linkages 3
2. The Marketing Gearbox: Roles and Responsibilities 29
3. Marketing Dialects 58
Part II BUILDING LINKS
4. Structural Linkages 89
5. Market Research and Information Systems 116
6. Career Paths and Training Programs 148
Part III MANAGING FIELD MARKETING
REQUIREMENTS
7. Account Management Systems 185
8. Sales Compensation 217
viii CONTENTS
9. Customer Service 243
10. Building Concurrent Marketing Capabilities 267
Notes 283
Index 297
About the Author 307
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV011592482 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:12:25Z |
| institution | BVB |
| isbn | 0875844448 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007808306 |
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| owner_facet | DE-92 DE-188 |
| physical | XXVII, 307 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Harvard Business School Pr. |
| record_format | marc |
| spelling | Cespedes, Frank V. Verfasser aut Concurrent marketing integrating product, sales, and service Frank V. Cespedes Boston, Mass. Harvard Business School Pr. 1995 XXVII, 307 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing - Gestion Marketing - Gestion ram Ventes - Gestion Ventes - Gestion ram Integriertes Management (DE-588)4346301-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s Integriertes Management (DE-588)4346301-0 s DE-188 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007808306&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Cespedes, Frank V. Concurrent marketing integrating product, sales, and service Marketing - Gestion Marketing - Gestion ram Ventes - Gestion Ventes - Gestion ram Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4346301-0 (DE-588)4037589-4 (DE-588)4168907-0 |
| title | Concurrent marketing integrating product, sales, and service |
| title_auth | Concurrent marketing integrating product, sales, and service |
| title_exact_search | Concurrent marketing integrating product, sales, and service |
| title_full | Concurrent marketing integrating product, sales, and service Frank V. Cespedes |
| title_fullStr | Concurrent marketing integrating product, sales, and service Frank V. Cespedes |
| title_full_unstemmed | Concurrent marketing integrating product, sales, and service Frank V. Cespedes |
| title_short | Concurrent marketing |
| title_sort | concurrent marketing integrating product sales and service |
| title_sub | integrating product, sales, and service |
| topic | Marketing - Gestion Marketing - Gestion ram Ventes - Gestion Ventes - Gestion ram Integriertes Management (DE-588)4346301-0 gnd Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing - Gestion Ventes - Gestion Integriertes Management Marketing Marketingmanagement |
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