Pharmaceutical marketing: strategy and cases
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Pharmaceutical Products Press
1991
|
| Schlagworte: | |
| Beschreibung: | X, 424 S. graph. Darst. |
| ISBN: | 0866568611 1560241101 |
Internformat
MARC
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| 100 | 1 | |a Smith, Mickey C. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Pharmaceutical marketing |b strategy and cases |c Mickey C. Smith |
| 264 | 1 | |a New York [u.a.] |b Pharmaceutical Products Press |c 1991 | |
| 300 | |a X, 424 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Farmaceutische industrie |2 gtt | |
| 650 | 7 | |a Geneesmiddelen |2 gtt | |
| 650 | 4 | |a Industrie pharmaceutique | |
| 650 | 4 | |a Industrie pharmaceutique - États-Unis | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Médicaments - Commercialisation | |
| 650 | 4 | |a Drug Industry | |
| 650 | 4 | |a Drugs |x Marketing | |
| 650 | 4 | |a Marketing of Health Services | |
| 650 | 4 | |a Pharmaceutical industry | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Smith, Mickey C. |
| author_facet | Smith, Mickey C. |
| author_role | aut |
| author_sort | Smith, Mickey C. |
| author_variant | m c s mc mcs |
| building | Verbundindex |
| bvnumber | BV011550906 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9665 |
| callnumber-raw | HD9665.5 |
| callnumber-search | HD9665.5 |
| callnumber-sort | HD 49665.5 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QR 525 |
| ctrlnum | (OCoLC)23145070 (DE-599)BVBBV011550906 |
| dewey-full | 615.1/068/8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 615 - Pharmacology and therapeutics |
| dewey-raw | 615.1/068/8 |
| dewey-search | 615.1/068/8 |
| dewey-sort | 3615.1 268 18 |
| dewey-tens | 610 - Medicine and health |
| discipline | Wirtschaftswissenschaften Medizin |
| format | Book |
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| geographic | USA (DE-588)4078704-7 gnd |
| geographic_facet | USA |
| id | DE-604.BV011550906 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:11:41Z |
| institution | BVB |
| isbn | 0866568611 1560241101 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007776809 |
| oclc_num | 23145070 |
| open_access_boolean | |
| owner | DE-703 DE-83 DE-188 |
| owner_facet | DE-703 DE-83 DE-188 |
| physical | X, 424 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Pharmaceutical Products Press |
| record_format | marc |
| spelling | Smith, Mickey C. Verfasser aut Pharmaceutical marketing strategy and cases Mickey C. Smith New York [u.a.] Pharmaceutical Products Press 1991 X, 424 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Farmaceutische industrie gtt Geneesmiddelen gtt Industrie pharmaceutique Industrie pharmaceutique - États-Unis Marketing gtt Médicaments - Commercialisation Drug Industry Drugs Marketing Marketing of Health Services Pharmaceutical industry Pharmazeutische Industrie (DE-588)4045696-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Pharmazeutische Industrie (DE-588)4045696-1 s Marketing (DE-588)4037589-4 s DE-604 |
| spellingShingle | Smith, Mickey C. Pharmaceutical marketing strategy and cases Farmaceutische industrie gtt Geneesmiddelen gtt Industrie pharmaceutique Industrie pharmaceutique - États-Unis Marketing gtt Médicaments - Commercialisation Drug Industry Drugs Marketing Marketing of Health Services Pharmaceutical industry Pharmazeutische Industrie (DE-588)4045696-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4045696-1 (DE-588)4037589-4 (DE-588)4078704-7 |
| title | Pharmaceutical marketing strategy and cases |
| title_auth | Pharmaceutical marketing strategy and cases |
| title_exact_search | Pharmaceutical marketing strategy and cases |
| title_full | Pharmaceutical marketing strategy and cases Mickey C. Smith |
| title_fullStr | Pharmaceutical marketing strategy and cases Mickey C. Smith |
| title_full_unstemmed | Pharmaceutical marketing strategy and cases Mickey C. Smith |
| title_short | Pharmaceutical marketing |
| title_sort | pharmaceutical marketing strategy and cases |
| title_sub | strategy and cases |
| topic | Farmaceutische industrie gtt Geneesmiddelen gtt Industrie pharmaceutique Industrie pharmaceutique - États-Unis Marketing gtt Médicaments - Commercialisation Drug Industry Drugs Marketing Marketing of Health Services Pharmaceutical industry Pharmazeutische Industrie (DE-588)4045696-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Farmaceutische industrie Geneesmiddelen Industrie pharmaceutique Industrie pharmaceutique - États-Unis Marketing Médicaments - Commercialisation Drug Industry Drugs Marketing Marketing of Health Services Pharmaceutical industry Pharmazeutische Industrie USA |
| work_keys_str_mv | AT smithmickeyc pharmaceuticalmarketingstrategyandcases |