The electronic media: an introduction to the profession
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Ames
Iowa State University Press
1997
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVII, 684 Seiten Illustrationen |
| ISBN: | 0813824389 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Orlik, Peter B. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The electronic media |b an introduction to the profession |c Peter B. Orlik |
| 250 | |a Second edition | ||
| 264 | 1 | |a Ames |b Iowa State University Press |c 1997 | |
| 300 | |a XVII, 684 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Médias | |
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Mass media | |
| 856 | 4 | 2 | |m SWB Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007758166&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804126048643710976 |
|---|---|
| adam_text | TH
EI
C
R
ANINTRODUCTION
TOTHEPROFESSION
SE
E~
IT
PETER
B.ORLIK
CENTRALMICHIGANUNIVERSITY
IOWASTATE
UNIVERSITY
PRESS
/
AMES
LISTOFPROFESSIONAL PROFILES,
) I]
PREFACE,
XIII
ACKNOWLEDGMENTS,
XVII
5EETION
ONE:
THE
BIG
PICTUL E
CHAPTER
J
CHAPTER2
CHAPTER3
BRINGING
MASS
MEDIA
INTO
FOCUS,
::;1
CLARIFYINGTHECOMMUNICATIONTASK,
:3
COMMUNICATIONS
ASCOMMUNICATION
EXTENDER,
ACHIEVINGMASSCOMMUNICATION,
11
COMPARINGDELIVERYSYSTEMS,
15
KEYNONMASSMEDIA,
19
TUNINGINTHEELECTRONICMASSMEDIA,
2 2
FACINGONE-WAYREALITIES,
24
CHAPTERFLASHBACK,
28
SUBDIVIDING
THE
ELECTRONIC
LANDSCAPE,
HANGINGINTHERE:AMRADIO,
31
TODAY SAUDIOMAINSTREAM:FMRADIO,
35
DIGITALPROSPECTS,
36
SHORTWAVESANDALLWAVES,
31
COMPARINGFREQUENCIESANDWAVELENGTHS,
Q
1
TELEVISION SDUALSPECTRUM,
45
CABLEANDMICROWAVESYSTEMS,
QS
ASSOCIATEDVIDEOVEHICLES,
51
KEEPINGTECHNOLOGYINPERSPECTIVE,
58
CHAPTERFLASHBACK,
60
31
INDUSTRY
DICHOTOMIES,
63
BROADCASTLNONBROADCAST,
53
FREELPAY,
69
COMMERCIAL/NONCOMMERCIAL,
7~
PRIVATELPUBLICLYHELD,
7S
LOCAL/NETWORK,
81
SCRAMBLEDLUNSCRAMBLED,
84
HOMEDELIVERYFFAKEOUT,
THEDICHOTOMYDYNAMIC,
89
CHAPTERFLASHBACK,
I3~ I
CHAPTER4
CONTENTS
93
ADVERTISINGAGENCIES,
93
PUBLICRELATIONSFINNS,
97
AUDIORECORDINGCOMPANIES,
!
01
TELEVISIONANDFILMPRODUCERS,
1
EM
NEWSSERVICES,
112
AUDIENCEMEASUREMENTSERVICES,
1 1~
TELEPHONECOMPANIES,
1
::
L
ON-LINEVENTURES,
123
ELECTRONICSMANUFACTURERS,
1213
CHAPTERFLASHBACK,
12B
CHAPTER5
CHAPTER6
CHAPTER
7
LECHLUJLOGICAL
MATURATION,
135
THEROOTSOFRADIO,
136
RADIOTELEPHONYBLOSSOMSINTORADIO,
142
RADIOCOMESOFAGE,
151
THEVIDEOVENTUREBEGINS,
156
TELEVISIONBECOMESAMASSMEDIUM,
166
THECABLEOPTION,
173
EMERGINGALTEMATIVES,
17S
CHAPTERFLASHBACK,
180
I-EGACIES,
L83
EARLYPRECEDENTS,
783
THERULESOFTHEGAMESOLIDIFY,
1
SO
WARSOFMANYKINDS,
198
POSTWARSCRUTINY,
203
MIDCENTURYCOURSECORRECTIONS,
206
MOREISSUES,MOREMEDIA,
211
THEDYNAMICSOFDEREGULATION,
219
CHAPTERFLASHBACK,
227
J :JIADLO
CLPM ATICMAL
HISTORY,
235
STUMBLINGONTOAMONEYMAKER,
23R.I
RADIO SGLORYYEARS,
245
POSTWARPERPLEXITIES,
257
(MOSTLY)PROFITABLEFRAGMENTATION,
267
REPACKAGING
THEINDUSTRY,
275
CHAPTERFLASHBACK,
281
CONTENTS
CHAPTER8
CHAPTER 9
TELEVISION
OPERATIONAL
HISTORY,
285
BIGEXCITEMENT
FROMSMALLPICTURES,
285
MIXEDMETAPHOR:
THEFREEZE
HEATSUPANINDUSTRY,
~!~O
REGROUPINGS,
298
TV SYOUNGADULTHOOD,
305
MOREEXPANSION
ANDTOUGHERCHOICES,
3 1 1
COMPETITION
UNLIMITED,
322
CHAPTER
FLASHBACK,
333
BENCHMARKS
II,
338
NONCOMMERCIA!
AND
INTERNATIONAL
A(ZMH !LUL;R .~S.
ORIENTING
DEFINITIONS,
339
THEPOSTPONED
PROMISE,
340
NEWSUPPORT,
NEWMISSIONS,
348
RAISED
TOCHASE
DOLLARS,
357
EXTERNAL
VENTURES-PRIVATE
SHORTWAVE,
~H;5
VOICEOFAMERICA
DEVELOPMENT,
368
SURROGATE
SERVICES,
376
AFRTSEXPEDITIONS,
379
SATELLITES
ANDTHEGLOBALVILLAGE,
380
CHAPTER
FLASHBACK,
3S8
BENCHMARKSILL,
392
SECTION
THR EE:
PROFESSIONAL
PERSPECTIVES
CHAPTER
10
PERFORM H LCF.~
AND
CREATIVE
FULLCTIANS,
3S7
DISCANDVIDEOJOCKEYS,
397
TALKSHOWHOSTS,
40. 1L
NEWSPERSONS,
408
COPYWRITERS,
415
ARTDIRECTORS
ANDDESIGNERS,
422
PROGRAM
WRITERS
ANDPERSONALITIES,
(423
INDUSTRIAL
PERFORMERS
ANDSCRIPTERS,!I 38
MUSICSUPPLIERS,
LL43
CHAPTER
FLASHBACK,
4TH
CHAPTER
11
FAGILITATIV8
451
AUDIOANDVIDEOENGINEERS,
451
LIGHTING
DIRECTORS,
L 57
CAMERA
OPERATORS,
VIDEOGRAPHERS,
ANDCINEMATOGRAPHERS,
FILMANDTAPEEDITORS,
/FHL
CONTENTS
DIRECTORS:TECHNICAL,ASSISTANT,ANDMAIN,
T.I:.H!
STATION/SYSTEMSALESPERSONS,
TIA L
STATIONREPRESENTATIVES,
,*W I
PROGRAMSALESPERSONS(SYNDICATORS),
I. J!S!~~
PROMOTIONSPEOPLE,
457
PRODUCTIONHOUSEMARKETERS,
I!J;1
CHAPTERFLASHBACK,
CHAPTER
12
I:LA LA,CTI, ;LI2
FUM::TII)N7),
PROGRAMDIRECTORS,
5( 0
SALESMANAGERS,
A
GENERALMANAGERS,
5
Z:: .
NEWSDIRECTORS,
: :I26
ENTERTAINMENTPRODUCERS,
532
CREATIVEDIRECTORS,
S31
ACCOUNTEXECUTIVESANDMANAGERS,
5L2
MEDIASERVICESEXECUTIVES,
546
OWNERS,
549
CHAPTERFLASHBACK,
SSG
CHAPTER
13
EVAHMTIVTC
:AIM:!ARLIL! YT!C,CII
IFM1:CTML,S,
REGULATORS,
~J59
COMMUNICATIONSATTORNEYS,
568
LOBBYISTSANDOTHERINFLUENCEWIELDERS,
572
POLITICALANDPUBLICRELATIONSCOMMUNICATORS,
516
CRITICSANDCOMMENTATORS,
581
BROKERSANDFINANCIALANALYSTS,
565
BUSINESSDEVELOPMENTEXECUTIVES,
5F] !
CONSULTANTSANDSTANDARDSOFFICIALS,
: ;94
LIBRARIANSANDTEACHERS,
602
CHAPTERFLASHBACK,
613
CHAPTER
14
THEF LEWMILLENNIUM..
61S
VIDEOTHRUSTS,
181
AUDIOOPPORTUNITIES,
624
NEWMEDIACONFUSIONSANDCOMPLEXITIES,
82!:;
STRUCTURALSKIRMISHPOINTS,
E:;J .I
OURGLOBALPROFESSION,
631
CHAPTERFLASHBACK,
~:; 40
CONTENTS
CHAPTER 15
GETTINGONDECK,
MANAGING
THENEWTECHNOLOGIES
BYGENEF.JANKOWSKI,
BACKTOTHEBASICS
BYFREDERICK
JACOBS,
THEARTOFADVERTISING
BYGEORGELOIS,
AFINALOUT-CUE,
CHAPTER
FLASHBACK,
APPENDIXES,
IS!; B
IMPORTANT
ELECTRONIC
MEDIAASSOCIATIONS,
MAJORUNIONSACTIVE
INTHEELECTRONIC
MEDIA,
INDEX,
(~7
|
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| author | Orlik, Peter B. |
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| discipline | Allgemeines Soziologie |
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| language | English |
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| spelling | Orlik, Peter B. Verfasser aut The electronic media an introduction to the profession Peter B. Orlik Second edition Ames Iowa State University Press 1997 XVII, 684 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Médias Massenmedien Mass media SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007758166&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Orlik, Peter B. The electronic media an introduction to the profession Médias Massenmedien Mass media |
| title | The electronic media an introduction to the profession |
| title_auth | The electronic media an introduction to the profession |
| title_exact_search | The electronic media an introduction to the profession |
| title_full | The electronic media an introduction to the profession Peter B. Orlik |
| title_fullStr | The electronic media an introduction to the profession Peter B. Orlik |
| title_full_unstemmed | The electronic media an introduction to the profession Peter B. Orlik |
| title_short | The electronic media |
| title_sort | the electronic media an introduction to the profession |
| title_sub | an introduction to the profession |
| topic | Médias Massenmedien Mass media |
| topic_facet | Médias Massenmedien Mass media |
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