The marketing casebase: short examples of marketing practice
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
1995
|
| Schlagworte: | |
| Beschreibung: | VIII, 272 S. graph. Darst. |
| ISBN: | 0415103215 |
Internformat
MARC
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| 300 | |a VIII, 272 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 650 | 7 | |a Marketing |2 gtt | |
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| 650 | 4 | |a Marketing |v Case studies | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | McNamee, Brian MacDonnell, Ray |
| author_facet | McNamee, Brian MacDonnell, Ray |
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| author_sort | McNamee, Brian |
| author_variant | b m bm r m rm |
| building | Verbundindex |
| bvnumber | BV011520871 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
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| callnumber-subject | HF - Commerce |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:11:08Z |
| institution | BVB |
| isbn | 0415103215 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007752688 |
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| physical | VIII, 272 S. graph. Darst. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Routledge |
| record_format | marc |
| spelling | McNamee, Brian Verfasser aut The marketing casebase short examples of marketing practice Brian MacNamee and Ray McDonnell London [u.a.] Routledge 1995 VIII, 272 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing ram Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4144384-6 Beispielsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 MacDonnell, Ray Verfasser aut |
| spellingShingle | McNamee, Brian MacDonnell, Ray The marketing casebase short examples of marketing practice Marketing gtt Marketing ram Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4144384-6 (DE-588)4522595-3 |
| title | The marketing casebase short examples of marketing practice |
| title_auth | The marketing casebase short examples of marketing practice |
| title_exact_search | The marketing casebase short examples of marketing practice |
| title_full | The marketing casebase short examples of marketing practice Brian MacNamee and Ray McDonnell |
| title_fullStr | The marketing casebase short examples of marketing practice Brian MacNamee and Ray McDonnell |
| title_full_unstemmed | The marketing casebase short examples of marketing practice Brian MacNamee and Ray McDonnell |
| title_short | The marketing casebase |
| title_sort | the marketing casebase short examples of marketing practice |
| title_sub | short examples of marketing practice |
| topic | Marketing gtt Marketing ram Marketing Case studies Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Marketing Case studies Beispielsammlung Fallstudiensammlung |
| work_keys_str_mv | AT mcnameebrian themarketingcasebaseshortexamplesofmarketingpractice AT macdonnellray themarketingcasebaseshortexamplesofmarketingpractice |