Basic marketing:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | Undetermined |
Veröffentlicht: |
Minneapolis [u.a.]
West Publ.
1996
|
Schlagworte: | |
Beschreibung: | XXV, 369 S. Ill., graph. Darst. |
ISBN: | 0314071458 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV011496086 | ||
003 | DE-604 | ||
005 | 19970821 | ||
007 | t | ||
008 | 970821s1996 ad|| |||| 00||| und d | ||
020 | |a 0314071458 |9 0-314-07145-8 | ||
035 | |a (OCoLC)832556948 | ||
035 | |a (DE-599)BVBBV011496086 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | |a und | ||
049 | |a DE-20 | ||
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
100 | 1 | |a Zikmund, William G. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Basic marketing |c William G. Zikmund ; Michael D'Amico |
264 | 1 | |a Minneapolis [u.a.] |b West Publ. |c 1996 | |
300 | |a XXV, 369 S. |b Ill., graph. Darst. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a D'Amico, Michael |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-007736367 |
Datensatz im Suchindex
_version_ | 1804126016521633792 |
---|---|
any_adam_object | |
author | Zikmund, William G. D'Amico, Michael |
author_facet | Zikmund, William G. D'Amico, Michael |
author_role | aut aut |
author_sort | Zikmund, William G. |
author_variant | w g z wg wgz m d md |
building | Verbundindex |
bvnumber | BV011496086 |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)832556948 (DE-599)BVBBV011496086 |
discipline | Wirtschaftswissenschaften |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00950nam a2200313 c 4500</leader><controlfield tag="001">BV011496086</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19970821 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">970821s1996 ad|| |||| 00||| und d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0314071458</subfield><subfield code="9">0-314-07145-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)832556948</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011496086</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Zikmund, William G.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Basic marketing</subfield><subfield code="c">William G. Zikmund ; Michael D'Amico</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Minneapolis [u.a.]</subfield><subfield code="b">West Publ.</subfield><subfield code="c">1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXV, 369 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">D'Amico, Michael</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007736367</subfield></datafield></record></collection> |
id | DE-604.BV011496086 |
illustrated | Illustrated |
indexdate | 2024-07-09T18:10:45Z |
institution | BVB |
isbn | 0314071458 |
language | Undetermined |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007736367 |
oclc_num | 832556948 |
open_access_boolean | |
owner | DE-20 |
owner_facet | DE-20 |
physical | XXV, 369 S. Ill., graph. Darst. |
publishDate | 1996 |
publishDateSearch | 1996 |
publishDateSort | 1996 |
publisher | West Publ. |
record_format | marc |
spelling | Zikmund, William G. Verfasser aut Basic marketing William G. Zikmund ; Michael D'Amico Minneapolis [u.a.] West Publ. 1996 XXV, 369 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 D'Amico, Michael Verfasser aut |
spellingShingle | Zikmund, William G. D'Amico, Michael Basic marketing Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 |
title | Basic marketing |
title_auth | Basic marketing |
title_exact_search | Basic marketing |
title_full | Basic marketing William G. Zikmund ; Michael D'Amico |
title_fullStr | Basic marketing William G. Zikmund ; Michael D'Amico |
title_full_unstemmed | Basic marketing William G. Zikmund ; Michael D'Amico |
title_short | Basic marketing |
title_sort | basic marketing |
topic | Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing |
work_keys_str_mv | AT zikmundwilliamg basicmarketing AT damicomichael basicmarketing |