Principles of marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs [u.a.]
Prentice Hall Internat.
1996
|
| Ausgabe: | 7. ed. |
| Schriftenreihe: | Prentice-Hall international editions
|
| Schlagworte: | |
| Beschreibung: | XVIII, 712, [48] S. Ill., graph. Darst. |
| ISBN: | 0132286858 |
Internformat
MARC
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| 100 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler ; Gary Armstrong |
| 250 | |a 7. ed. | ||
| 264 | 1 | |a Englewood Cliffs [u.a.] |b Prentice Hall Internat. |c 1996 | |
| 300 | |a XVIII, 712, [48] S. |b Ill., graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
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| 650 | 4 | |a afsætning | |
| 650 | 4 | |a markedsføring | |
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Datensatz im Suchindex
| _version_ | 1804125972777140224 |
|---|---|
| any_adam_object | |
| author | Kotler, Philip 1931- Armstrong, Gary |
| author_GND | (DE-588)121409600 |
| author_facet | Kotler, Philip 1931- Armstrong, Gary |
| author_role | aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk g a ga |
| building | Verbundindex |
| bvnumber | BV011454538 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)476661723 (DE-599)BVBBV011454538 |
| discipline | Wirtschaftswissenschaften |
| edition | 7. ed. |
| format | Book |
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| genre_facet | Einführung Aufgabensammlung Lehrbuch |
| id | DE-604.BV011454538 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:10:03Z |
| institution | BVB |
| isbn | 0132286858 |
| language | English |
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| physical | XVIII, 712, [48] S. Ill., graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Prentice Hall Internat. |
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| series2 | Prentice-Hall international editions |
| spelling | Kotler, Philip 1931- Verfasser (DE-588)121409600 aut Principles of marketing Philip Kotler ; Gary Armstrong 7. ed. Englewood Cliffs [u.a.] Prentice Hall Internat. 1996 XVIII, 712, [48] S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall international editions afsætning markedsføring marketing salg Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content 2\p (DE-588)4143389-0 Aufgabensammlung gnd-content 3\p (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 4\p DE-604 Armstrong, Gary Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary Principles of marketing afsætning markedsføring marketing salg Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_fullStr | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_full_unstemmed | Principles of marketing Philip Kotler ; Gary Armstrong |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | afsætning markedsføring marketing salg Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | afsætning markedsføring marketing salg Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing |