Marketing-Management: Analyse, Strategie, Implementierung
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
1997
|
| Ausgabe: | 1. Aufl. 1994, Nachdr. |
| Schriftenreihe: | Meffert Marketing-Edition
|
| Schlagworte: | |
| Beschreibung: | XXII, 486 S. graph. Darst. |
| ISBN: | 3409236139 |
Internformat
MARC
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| 300 | |a XXII, 486 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804125947726659584 |
|---|---|
| any_adam_object | |
| author | Meffert, Heribert 1937- |
| author_GND | (DE-588)119190656 |
| author_facet | Meffert, Heribert 1937- |
| author_role | aut |
| author_sort | Meffert, Heribert 1937- |
| author_variant | h m hm |
| building | Verbundindex |
| bvnumber | BV011432456 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)174524261 (DE-599)BVBBV011432456 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. 1994, Nachdr. |
| format | Book |
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| id | DE-604.BV011432456 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:09:39Z |
| institution | BVB |
| isbn | 3409236139 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007688039 |
| oclc_num | 174524261 |
| open_access_boolean | |
| owner | DE-860 DE-945 DE-521 DE-526 DE-634 DE-2070s |
| owner_facet | DE-860 DE-945 DE-521 DE-526 DE-634 DE-2070s |
| physical | XXII, 486 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Gabler |
| record_format | marc |
| series2 | Meffert Marketing-Edition |
| spelling | Meffert, Heribert 1937- Verfasser (DE-588)119190656 aut Marketing-Management Analyse, Strategie, Implementierung Heribert Meffert 1. Aufl. 1994, Nachdr. Wiesbaden Gabler 1997 XXII, 486 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Meffert Marketing-Edition Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Unternehmenspolitik (DE-588)4078610-9 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Marketingstrategie (DE-588)4120697-6 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Unternehmenspolitik (DE-588)4078610-9 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Meffert, Heribert 1937- Marketing-Management Analyse, Strategie, Implementierung Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| subject_GND | (DE-588)4120697-6 (DE-588)4168907-0 (DE-588)4037589-4 (DE-588)4078610-9 |
| title | Marketing-Management Analyse, Strategie, Implementierung |
| title_auth | Marketing-Management Analyse, Strategie, Implementierung |
| title_exact_search | Marketing-Management Analyse, Strategie, Implementierung |
| title_full | Marketing-Management Analyse, Strategie, Implementierung Heribert Meffert |
| title_fullStr | Marketing-Management Analyse, Strategie, Implementierung Heribert Meffert |
| title_full_unstemmed | Marketing-Management Analyse, Strategie, Implementierung Heribert Meffert |
| title_short | Marketing-Management |
| title_sort | marketing management analyse strategie implementierung |
| title_sub | Analyse, Strategie, Implementierung |
| topic | Marketingstrategie (DE-588)4120697-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd Unternehmenspolitik (DE-588)4078610-9 gnd |
| topic_facet | Marketingstrategie Marketingmanagement Marketing Unternehmenspolitik |
| work_keys_str_mv | AT meffertheribert marketingmanagementanalysestrategieimplementierung |