Das Handbuch für das Automobilmarketing: Strategien, Konzepte, Instrumente
Gespeichert in:
| Späterer Titel: | Diez, Willi Automobilmarketing |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Landsberg/Lech
Verl. Moderne Industrie
1997
|
| Ausgabe: | 3. Aufl. |
| Schlagworte: | |
| Beschreibung: | 384 S. Ill., graph. Darst. |
| ISBN: | 3478237637 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV011430480 | ||
| 003 | DE-604 | ||
| 005 | 20150902 | ||
| 007 | t | ||
| 008 | 970710s1997 gw ad|| |||| 00||| ger d | ||
| 020 | |a 3478237637 |9 3-478-23763-7 | ||
| 035 | |a (OCoLC)231703427 | ||
| 035 | |a (DE-599)BVBBV011430480 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-19 |a DE-12 |a DE-573 | ||
| 050 | 0 | |a HD9710.A2 | |
| 084 | |a QR 524 |0 (DE-625)142043: |2 rvk | ||
| 084 | |a 330 |2 sdnb | ||
| 084 | |a 650 |2 sdnb | ||
| 084 | |a 36 |2 sdnb | ||
| 084 | |a 17 |2 sdnb | ||
| 100 | 1 | |a Diez, Willi |d 1953- |e Verfasser |0 (DE-588)122958284 |4 aut | |
| 245 | 1 | 0 | |a Das Handbuch für das Automobilmarketing |b Strategien, Konzepte, Instrumente |c Willi Diez |
| 250 | |a 3. Aufl. | ||
| 264 | 1 | |a Landsberg/Lech |b Verl. Moderne Industrie |c 1997 | |
| 300 | |a 384 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Automobile industry and trade | |
| 650 | 4 | |a Automobiles |x Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kraftfahrzeugindustrie |0 (DE-588)4032690-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Personenkraftwagen |0 (DE-588)4076001-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kraftfahrzeughandel |0 (DE-588)4032680-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4144384-6 |a Beispielsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Personenkraftwagen |0 (DE-588)4076001-7 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | 1 | |a Kraftfahrzeughandel |0 (DE-588)4032680-9 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Kraftfahrzeugindustrie |0 (DE-588)4032690-1 |D s |
| 689 | 2 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 785 | 0 | 0 | |i Ab 4. Aufl. (2001) u.d.T. |a Diez, Willi |t Automobilmarketing |w (DE-604)BV013520477 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007686327 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804125945191202816 |
|---|---|
| any_adam_object | |
| author | Diez, Willi 1953- |
| author_GND | (DE-588)122958284 |
| author_facet | Diez, Willi 1953- |
| author_role | aut |
| author_sort | Diez, Willi 1953- |
| author_variant | w d wd |
| building | Verbundindex |
| bvnumber | BV011430480 |
| callnumber-first | H - Social Science |
| callnumber-label | HD9710 |
| callnumber-raw | HD9710.A2 |
| callnumber-search | HD9710.A2 |
| callnumber-sort | HD 49710 A2 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QR 524 |
| ctrlnum | (OCoLC)231703427 (DE-599)BVBBV011430480 |
| discipline | Wirtschaftswissenschaften |
| edition | 3. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02247nam a2200601 c 4500</leader><controlfield tag="001">BV011430480</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150902 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">970710s1997 gw ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3478237637</subfield><subfield code="9">3-478-23763-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)231703427</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011430480</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-573</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD9710.A2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 524</subfield><subfield code="0">(DE-625)142043:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">330</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">36</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">17</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Diez, Willi</subfield><subfield code="d">1953-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)122958284</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Das Handbuch für das Automobilmarketing</subfield><subfield code="b">Strategien, Konzepte, Instrumente</subfield><subfield code="c">Willi Diez</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Landsberg/Lech</subfield><subfield code="b">Verl. Moderne Industrie</subfield><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">384 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Automobile industry and trade</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Automobiles</subfield><subfield code="x">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kraftfahrzeugindustrie</subfield><subfield code="0">(DE-588)4032690-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Personenkraftwagen</subfield><subfield code="0">(DE-588)4076001-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kraftfahrzeughandel</subfield><subfield code="0">(DE-588)4032680-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4144384-6</subfield><subfield code="a">Beispielsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Personenkraftwagen</subfield><subfield code="0">(DE-588)4076001-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kraftfahrzeughandel</subfield><subfield code="0">(DE-588)4032680-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Kraftfahrzeugindustrie</subfield><subfield code="0">(DE-588)4032690-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="2"><subfield code="a">Strategisches Management</subfield><subfield code="0">(DE-588)4124261-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="785" ind1="0" ind2="0"><subfield code="i">Ab 4. Aufl. (2001) u.d.T.</subfield><subfield code="a">Diez, Willi</subfield><subfield code="t">Automobilmarketing</subfield><subfield code="w">(DE-604)BV013520477</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007686327</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4144384-6 Beispielsammlung gnd-content |
| genre_facet | Beispielsammlung |
| id | DE-604.BV011430480 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:09:37Z |
| institution | BVB |
| isbn | 3478237637 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007686327 |
| oclc_num | 231703427 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-12 DE-573 |
| owner_facet | DE-19 DE-BY-UBM DE-12 DE-573 |
| physical | 384 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | Diez, Willi 1953- Verfasser (DE-588)122958284 aut Das Handbuch für das Automobilmarketing Strategien, Konzepte, Instrumente Willi Diez 3. Aufl. Landsberg/Lech Verl. Moderne Industrie 1997 384 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Automobile industry and trade Automobiles Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Kraftfahrzeugindustrie (DE-588)4032690-1 gnd rswk-swf Personenkraftwagen (DE-588)4076001-7 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Kraftfahrzeughandel (DE-588)4032680-9 gnd rswk-swf 1\p (DE-588)4144384-6 Beispielsammlung gnd-content Personenkraftwagen (DE-588)4076001-7 s Marketing (DE-588)4037589-4 s DE-604 Kraftfahrzeughandel (DE-588)4032680-9 s Kraftfahrzeugindustrie (DE-588)4032690-1 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Ab 4. Aufl. (2001) u.d.T. Diez, Willi Automobilmarketing (DE-604)BV013520477 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Diez, Willi 1953- Das Handbuch für das Automobilmarketing Strategien, Konzepte, Instrumente Automobile industry and trade Automobiles Marketing Marketing (DE-588)4037589-4 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Personenkraftwagen (DE-588)4076001-7 gnd Strategisches Management (DE-588)4124261-0 gnd Kraftfahrzeughandel (DE-588)4032680-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4032690-1 (DE-588)4076001-7 (DE-588)4124261-0 (DE-588)4032680-9 (DE-588)4144384-6 |
| title | Das Handbuch für das Automobilmarketing Strategien, Konzepte, Instrumente |
| title_auth | Das Handbuch für das Automobilmarketing Strategien, Konzepte, Instrumente |
| title_exact_search | Das Handbuch für das Automobilmarketing Strategien, Konzepte, Instrumente |
| title_full | Das Handbuch für das Automobilmarketing Strategien, Konzepte, Instrumente Willi Diez |
| title_fullStr | Das Handbuch für das Automobilmarketing Strategien, Konzepte, Instrumente Willi Diez |
| title_full_unstemmed | Das Handbuch für das Automobilmarketing Strategien, Konzepte, Instrumente Willi Diez |
| title_new | Diez, Willi Automobilmarketing |
| title_short | Das Handbuch für das Automobilmarketing |
| title_sort | das handbuch fur das automobilmarketing strategien konzepte instrumente |
| title_sub | Strategien, Konzepte, Instrumente |
| topic | Automobile industry and trade Automobiles Marketing Marketing (DE-588)4037589-4 gnd Kraftfahrzeugindustrie (DE-588)4032690-1 gnd Personenkraftwagen (DE-588)4076001-7 gnd Strategisches Management (DE-588)4124261-0 gnd Kraftfahrzeughandel (DE-588)4032680-9 gnd |
| topic_facet | Automobile industry and trade Automobiles Marketing Marketing Kraftfahrzeugindustrie Personenkraftwagen Strategisches Management Kraftfahrzeughandel Beispielsammlung |
| work_keys_str_mv | AT diezwilli dashandbuchfurdasautomobilmarketingstrategienkonzepteinstrumente |