Contemporary marketing research:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Minneapolis/St. Paul [u.a.]
West Publ.
1996
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | Getr. Zählung Ill., graph. Darst. |
| ISBN: | 0314061223 |
Internformat
MARC
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| 020 | |a 0314061223 |9 0-314-06122-3 | ||
| 035 | |a (OCoLC)32432361 | ||
| 035 | |a (DE-599)BVBBV011418020 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-20 | ||
| 050 | 0 | |a HF5415.2 | |
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| 100 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 245 | 1 | 0 | |a Contemporary marketing research |c Carl McDaniel ; Roger Gates |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Minneapolis/St. Paul [u.a.] |b West Publ. |c 1996 | |
| 300 | |a Getr. Zählung |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Data-analyse |2 gtt | |
| 650 | 7 | |a Marketing - Recherche |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marktonderzoek |2 gtt | |
| 650 | 7 | |a Onderzoeksmethoden |2 gtt | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Gates, Roger |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007676125 | ||
Datensatz im Suchindex
| _version_ | 1804125931287085057 |
|---|---|
| any_adam_object | |
| author | McDaniel, Carl D. 1941- Gates, Roger |
| author_GND | (DE-588)128647450 |
| author_facet | McDaniel, Carl D. 1941- Gates, Roger |
| author_role | aut aut |
| author_sort | McDaniel, Carl D. 1941- |
| author_variant | c d m cd cdm r g rg |
| building | Verbundindex |
| bvnumber | BV011418020 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 |
| callnumber-search | HF5415.2 |
| callnumber-sort | HF 45415.2 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)32432361 (DE-599)BVBBV011418020 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV011418020 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:09:24Z |
| institution | BVB |
| isbn | 0314061223 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007676125 |
| oclc_num | 32432361 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | Getr. Zählung Ill., graph. Darst. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | West Publ. |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Contemporary marketing research Carl McDaniel ; Roger Gates 3. ed. Minneapolis/St. Paul [u.a.] West Publ. 1996 Getr. Zählung Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Data-analyse gtt Marketing - Recherche ram Marketing gtt Marktonderzoek gtt Onderzoeksmethoden gtt Marketing research Marktforschung (DE-588)4037630-8 gnd rswk-swf Marktforschung (DE-588)4037630-8 s DE-604 Gates, Roger Verfasser aut |
| spellingShingle | McDaniel, Carl D. 1941- Gates, Roger Contemporary marketing research Data-analyse gtt Marketing - Recherche ram Marketing gtt Marktonderzoek gtt Onderzoeksmethoden gtt Marketing research Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4037630-8 |
| title | Contemporary marketing research |
| title_auth | Contemporary marketing research |
| title_exact_search | Contemporary marketing research |
| title_full | Contemporary marketing research Carl McDaniel ; Roger Gates |
| title_fullStr | Contemporary marketing research Carl McDaniel ; Roger Gates |
| title_full_unstemmed | Contemporary marketing research Carl McDaniel ; Roger Gates |
| title_short | Contemporary marketing research |
| title_sort | contemporary marketing research |
| topic | Data-analyse gtt Marketing - Recherche ram Marketing gtt Marktonderzoek gtt Onderzoeksmethoden gtt Marketing research Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Data-analyse Marketing - Recherche Marketing Marktonderzoek Onderzoeksmethoden Marketing research Marktforschung |
| work_keys_str_mv | AT mcdanielcarld contemporarymarketingresearch AT gatesroger contemporarymarketingresearch |