Selling sin: the marketing of socially unacceptable products
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Westport, Conn., [u.a.]
Quorum Books
1996
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 221 S. graph. Darst., Kt. |
| ISBN: | 0899309941 |
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| 245 | 1 | 0 | |a Selling sin |b the marketing of socially unacceptable products |c D. Kirk Davidson |
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| 650 | 7 | |a Gokken |2 gtt | |
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| 650 | 4 | |a Marketing - Aspect social | |
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| 650 | 4 | |a Gesellschaft | |
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| 650 | 4 | |a Firearms |x Marketing | |
| 650 | 4 | |a Gambling |x Marketing | |
| 650 | 4 | |a Marketing |x Moral and ethical aspects | |
| 650 | 4 | |a Marketing |x Social aspects | |
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Datensatz im Suchindex
| _version_ | 1804125928508358656 |
|---|---|
| adam_text | Contents
Figures ix
1. Introduction 1
2. Tobacco: Past and Present 11
3. The Alcoholic Beverage Industries 33
4. Handguns, Rifles, and Shotguns: The Firearms Industry 49
5. Gambling in America 65
6. The Business of Pornography 85
7. Target Marketing: Challenges and Consequences 99
8. Product Line Management in Socially Unacceptable Industries 113
9. Promotion Strategies: Media and Messages 131
10. Promotion Strategies: Symbols and Other Promotional Tools 153
11. Problems in Pricing and Distribution 165
12. Public Affairs Strategies 175
13. Summing Up 197
Select Bibliography 209
Index 213
Figures
2.1. U.S. Tobacco Production and Consumption, 1992 1994 12
2.2. Market Shares (%) of Major Cigarette Manufacturers,
1950 1994 13
2.3. Brand Loyalty by Product Category 19
3.1. Beer Industry Shipments in 31 Gallon Barrels and Per
Capita Consumption 39
3.2. Major Brewers Market Shares, 1975 1994 41
4.1. U.S. Firearms Production, 1984 1993 54
5.1. Types of Gambling by State 67
5.2. Per Capita Lottery Ticket Sales by State 74
6.1. Sample Internet Bulletin Board for Pornography 96
9.1. Bestiality Material Available on the Internet 138
9.2. Sex Is the Message in Advertising 142
10.1. Smokin Joe Camel 154
13.1. A Typology of Business Response to Social Pressures 206
|
| any_adam_object | 1 |
| author | Davidson, D. Kirk |
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| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| era | Geschichte 1950-1996 gnd |
| era_facet | Geschichte 1950-1996 |
| format | Book |
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| spelling | Davidson, D. Kirk Verfasser aut Selling sin the marketing of socially unacceptable products D. Kirk Davidson 1. publ. Westport, Conn., [u.a.] Quorum Books 1996 221 S. graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Geschichte 1950-1996 gnd rswk-swf Alcoholische dranken gtt Armes à feu - Marketing Armes à feu - Marketing ram Bedrijfsethiek gtt Boissons alcoolisées - Marketing Boissons alcoolisées - Marketing ram Cigarettes - Marketing Cigarettes - Marketing ram Gokken gtt Jeux de hasard - Marketing Jeux de hasard - Marketing ram Marketing - Aspect moral Marketing - Aspect moral ram Marketing - Aspect social Marketing - Aspect social ram Marketing gtt Pornografie gtt Pornographie - Marketing Pornographie - Marketing ram Sigaretten gtt Wapens (krijgskunde) gtt Ethik Gesellschaft Alcoholic beverages Marketing Cigarettes Marketing Firearms Marketing Gambling Marketing Marketing Moral and ethical aspects Marketing Social aspects Pornography Marketing Pornografie (DE-588)4046809-4 gnd rswk-swf Waffe (DE-588)4064228-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Droge (DE-588)4013058-7 gnd rswk-swf Glücksspiel (DE-588)4021329-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Droge (DE-588)4013058-7 s Marketing (DE-588)4037589-4 s Geschichte 1950-1996 z DE-604 Glücksspiel (DE-588)4021329-8 s Waffe (DE-588)4064228-8 s Pornografie (DE-588)4046809-4 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007674110&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Davidson, D. Kirk Selling sin the marketing of socially unacceptable products Alcoholische dranken gtt Armes à feu - Marketing Armes à feu - Marketing ram Bedrijfsethiek gtt Boissons alcoolisées - Marketing Boissons alcoolisées - Marketing ram Cigarettes - Marketing Cigarettes - Marketing ram Gokken gtt Jeux de hasard - Marketing Jeux de hasard - Marketing ram Marketing - Aspect moral Marketing - Aspect moral ram Marketing - Aspect social Marketing - Aspect social ram Marketing gtt Pornografie gtt Pornographie - Marketing Pornographie - Marketing ram Sigaretten gtt Wapens (krijgskunde) gtt Ethik Gesellschaft Alcoholic beverages Marketing Cigarettes Marketing Firearms Marketing Gambling Marketing Marketing Moral and ethical aspects Marketing Social aspects Pornography Marketing Pornografie (DE-588)4046809-4 gnd Waffe (DE-588)4064228-8 gnd Marketing (DE-588)4037589-4 gnd Droge (DE-588)4013058-7 gnd Glücksspiel (DE-588)4021329-8 gnd |
| subject_GND | (DE-588)4046809-4 (DE-588)4064228-8 (DE-588)4037589-4 (DE-588)4013058-7 (DE-588)4021329-8 (DE-588)4078704-7 |
| title | Selling sin the marketing of socially unacceptable products |
| title_auth | Selling sin the marketing of socially unacceptable products |
| title_exact_search | Selling sin the marketing of socially unacceptable products |
| title_full | Selling sin the marketing of socially unacceptable products D. Kirk Davidson |
| title_fullStr | Selling sin the marketing of socially unacceptable products D. Kirk Davidson |
| title_full_unstemmed | Selling sin the marketing of socially unacceptable products D. Kirk Davidson |
| title_short | Selling sin |
| title_sort | selling sin the marketing of socially unacceptable products |
| title_sub | the marketing of socially unacceptable products |
| topic | Alcoholische dranken gtt Armes à feu - Marketing Armes à feu - Marketing ram Bedrijfsethiek gtt Boissons alcoolisées - Marketing Boissons alcoolisées - Marketing ram Cigarettes - Marketing Cigarettes - Marketing ram Gokken gtt Jeux de hasard - Marketing Jeux de hasard - Marketing ram Marketing - Aspect moral Marketing - Aspect moral ram Marketing - Aspect social Marketing - Aspect social ram Marketing gtt Pornografie gtt Pornographie - Marketing Pornographie - Marketing ram Sigaretten gtt Wapens (krijgskunde) gtt Ethik Gesellschaft Alcoholic beverages Marketing Cigarettes Marketing Firearms Marketing Gambling Marketing Marketing Moral and ethical aspects Marketing Social aspects Pornography Marketing Pornografie (DE-588)4046809-4 gnd Waffe (DE-588)4064228-8 gnd Marketing (DE-588)4037589-4 gnd Droge (DE-588)4013058-7 gnd Glücksspiel (DE-588)4021329-8 gnd |
| topic_facet | Alcoholische dranken Armes à feu - Marketing Bedrijfsethiek Boissons alcoolisées - Marketing Cigarettes - Marketing Gokken Jeux de hasard - Marketing Marketing - Aspect moral Marketing - Aspect social Marketing Pornografie Pornographie - Marketing Sigaretten Wapens (krijgskunde) Ethik Gesellschaft Alcoholic beverages Marketing Cigarettes Marketing Firearms Marketing Gambling Marketing Marketing Moral and ethical aspects Marketing Social aspects Pornography Marketing Waffe Droge Glücksspiel USA |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007674110&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT davidsondkirk sellingsinthemarketingofsociallyunacceptableproducts |