APA (7th ed.) Citation

Bhote, K. R. (1996). Beyond customer satisfaction to customer loyalty: The key to greater profitability. AMA Membership Publ. Division.

Chicago Style (17th ed.) Citation

Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability. New York: AMA Membership Publ. Division, 1996.

MLA (9th ed.) Citation

Bhote, Keki R. Beyond Customer Satisfaction to Customer Loyalty: The Key to Greater Profitability. AMA Membership Publ. Division, 1996.