Breaking up America: advertisers and the new media world
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chicago [u.a.]
Univ. of Chicago Press
1997
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. |
| Beschreibung: | XIV, 242 S. |
| ISBN: | 0226817490 0226817504 |
Internformat
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| 520 | 3 | |a Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. | |
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Datensatz im Suchindex
| _version_ | 1804125909909766144 |
|---|---|
| adam_text | Contents
Preface / ix
ONE
Targeting a New World / 1
TWO
In Mass Marketing s Shadow / 18
THREE
The Roots of Division / 37
FOUR
Mapping a Fractured Society / 55
FIVE
Signaling Divisions / 90
SIX
Tailoring Differences / 125
SEVEN
Planning a Fractured Future / 157
EIGHT
Image Tribes / 184
Notes / 201
Index / 231
vii
|
| any_adam_object | 1 |
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| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Turow, Joseph 1950- Verfasser (DE-588)137243421 aut Breaking up America advertisers and the new media world Joseph Turow Chicago [u.a.] Univ. of Chicago Press 1997 XIV, 242 S. txt rdacontent n rdamedia nc rdacarrier Combining shrewd analysis of contemporary practices with a historical perspective, Breaking up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. Cibles (Marketing) - États-Unis Publicité - Aspect social - États-Unis Reclame gtt Sociale aspecten gtt Gesellschaft Advertising Social aspects United States Target marketing United States Werbung (DE-588)4065541-6 gnd rswk-swf Neue Medien (DE-588)4196910-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Zielgruppe (DE-588)4117714-9 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Neue Medien (DE-588)4196910-8 s DE-188 Zielgruppe (DE-588)4117714-9 s Marketing (DE-588)4037589-4 s HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007661337&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Turow, Joseph 1950- Breaking up America advertisers and the new media world Cibles (Marketing) - États-Unis Publicité - Aspect social - États-Unis Reclame gtt Sociale aspecten gtt Gesellschaft Advertising Social aspects United States Target marketing United States Werbung (DE-588)4065541-6 gnd Neue Medien (DE-588)4196910-8 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4196910-8 (DE-588)4037589-4 (DE-588)4117714-9 (DE-588)4078704-7 |
| title | Breaking up America advertisers and the new media world |
| title_auth | Breaking up America advertisers and the new media world |
| title_exact_search | Breaking up America advertisers and the new media world |
| title_full | Breaking up America advertisers and the new media world Joseph Turow |
| title_fullStr | Breaking up America advertisers and the new media world Joseph Turow |
| title_full_unstemmed | Breaking up America advertisers and the new media world Joseph Turow |
| title_short | Breaking up America |
| title_sort | breaking up america advertisers and the new media world |
| title_sub | advertisers and the new media world |
| topic | Cibles (Marketing) - États-Unis Publicité - Aspect social - États-Unis Reclame gtt Sociale aspecten gtt Gesellschaft Advertising Social aspects United States Target marketing United States Werbung (DE-588)4065541-6 gnd Neue Medien (DE-588)4196910-8 gnd Marketing (DE-588)4037589-4 gnd Zielgruppe (DE-588)4117714-9 gnd |
| topic_facet | Cibles (Marketing) - États-Unis Publicité - Aspect social - États-Unis Reclame Sociale aspecten Gesellschaft Advertising Social aspects United States Target marketing United States Werbung Neue Medien Marketing Zielgruppe USA |
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