The mass audience: rediscovering the dominant model
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Mahwah, New Jersey
Lawrence Erlbaum Associates, Publishers
1997
|
| Schriftenreihe: | LEA's communication series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 158 Seiten Diagramme |
| ISBN: | 0805823042 0805823050 |
Internformat
MARC
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| 264 | 1 | |a Mahwah, New Jersey |b Lawrence Erlbaum Associates, Publishers |c 1997 | |
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Datensatz im Suchindex
| _version_ | 1804125899872796672 |
|---|---|
| adam_text | Contents
About the Authors
xi
Preface
xiii
1
The Concept of Mass Audience
1
Setting the Stage
2
The Rise of Mass Media
2
Statistical Thinking
4
The Mass Audience Concept Takes Hold
5
Audience Measurement
5
The Mass in Social Theory
6
The Lazarsfeld Tradition
7
Criticisms of the Mass Audience Concept
9
The Undifferentiated Mass
10
The Social Character of the Audience
11
Who Represents the Audience?
12
The Durability of the Mass Audience Concept
16
The Means of Institutional Control
16
The Embodiment of Audience Power
17
2
Mass Audience Behavior
23
Audience Factors
24
Structural Features of the Mass
24
The Traits of Individuals
30
vii
CONTENTS
Media Factors
36
Structural Features of the Media
36
The Individual s Media Environment
41
A Model of Mass Audience Behavior
43
The Audience Commodity
The Trade in Audiences
49
Determinante
of Economic Value
55
Method: Explaining Price Variations in Market Level Data
57
Market Size/Audience Composition
59
Quality of Audience Information
60
Competitive Conditions
60
Discussion: The Mass Audience as a Commodity
65
4
Inheritance Effects 67
The Duplication of Viewing Law
68
Determinante
of Audience Inheritance
69
Method: Cumulative Measures from Individual Level Data
72
Discussion: Stability and Prediction
76
5
Repeat Viewing
79
The Law of Double Jeopardy
80
Determinante
of Repeat Viewing
82
Method: Cumulative Measures from Aggregate Data
84
Discussion: Scheduling and Content
88
6
Television News Audiences
*
Perspectives on the News Audience
91
Determinante
of Audience Formation
92
Method: Gross Measures of Audience Size
93
Discussion: Media Structure and Audience Formation
96
7
The New Media Environment
99
Changes in the Media Environment
99
Characteristics of Old Media
100
Media Content Is Uniform
100
Content Is Uncorrelated With Channels
101
Content Is Universally Available
102
Characteristics of New Media
102
Content Is Diverse
102
CONTENTS ix
Content
Is Correlated With Channels
104
Channels Are Differentially Available
105
The Mass Audience in the New Media Environment
106
Audience Fragmentation
107
Audience Polarization
110
8
The Mass Audience in Media Theory
115
Media Effects
116
Down With the Passive Mass
116
Many Out of One
117
The Presumed Audience
118
Cultural Studies
120
Audience Differentiation
121
Flow Texts
124
Media Policy
125
The Commodity Model
127
The Effects Model
128
The Marketplace Model
130
References
135
Author Index
151
Subject Index
155
|
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| discipline | Allgemeines Soziologie |
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| id | DE-604.BV011388175 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:08:54Z |
| institution | BVB |
| isbn | 0805823042 0805823050 |
| language | English |
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| physical | XV, 158 Seiten Diagramme |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Lawrence Erlbaum Associates, Publishers |
| record_format | marc |
| series2 | LEA's communication series |
| spelling | Webster, James G. Verfasser aut The mass audience rediscovering the dominant model by James G. Webster, Patricia F. Phalen Mahwah, New Jersey Lawrence Erlbaum Associates, Publishers 1997 XV, 158 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier LEA's communication series Médias - Publics Massenmedien Mass media Audiences Massenmedien (DE-588)4037877-9 gnd rswk-swf Publikum (DE-588)4047764-2 gnd rswk-swf Publikumsforschung (DE-588)4310038-7 gnd rswk-swf Massenmedien (DE-588)4037877-9 s Publikum (DE-588)4047764-2 s DE-604 Publikumsforschung (DE-588)4310038-7 s Phalen, Patricia F. Verfasser aut Digitalisierung UB Bamberg application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007654183&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Webster, James G. Phalen, Patricia F. The mass audience rediscovering the dominant model Médias - Publics Massenmedien Mass media Audiences Massenmedien (DE-588)4037877-9 gnd Publikum (DE-588)4047764-2 gnd Publikumsforschung (DE-588)4310038-7 gnd |
| subject_GND | (DE-588)4037877-9 (DE-588)4047764-2 (DE-588)4310038-7 |
| title | The mass audience rediscovering the dominant model |
| title_auth | The mass audience rediscovering the dominant model |
| title_exact_search | The mass audience rediscovering the dominant model |
| title_full | The mass audience rediscovering the dominant model by James G. Webster, Patricia F. Phalen |
| title_fullStr | The mass audience rediscovering the dominant model by James G. Webster, Patricia F. Phalen |
| title_full_unstemmed | The mass audience rediscovering the dominant model by James G. Webster, Patricia F. Phalen |
| title_short | The mass audience |
| title_sort | the mass audience rediscovering the dominant model |
| title_sub | rediscovering the dominant model |
| topic | Médias - Publics Massenmedien Mass media Audiences Massenmedien (DE-588)4037877-9 gnd Publikum (DE-588)4047764-2 gnd Publikumsforschung (DE-588)4310038-7 gnd |
| topic_facet | Médias - Publics Massenmedien Mass media Audiences Publikum Publikumsforschung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007654183&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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