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Marketing: Grundlagen

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Bibliographische Detailangaben
Hauptverfasser:	Hesse, Jürgen 1938- (VerfasserIn), Neu, Matthias 1960- (VerfasserIn), Theuner, Gabriele (VerfasserIn)
Format:	Buch
Sprache:	German
Veröffentlicht:	Berlin Berlin-Verl. Spitz 1997
Schriftenreihe:	Stud oec : Selbststudium
Schlagworte:	Marketing Marketingmanagement Marketinginstrument Einführung Lehrbuch
Beschreibung:	318 S. graph. Darst.
ISBN:	3870616296

Internformat

MARC


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Datensatz im Suchindex

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author_role	aut aut aut
author_sort	Hesse, Jürgen 1938-
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building	Verbundindex
bvnumber	BV011342194
classification_rvk	QP 600
ctrlnum	(OCoLC)632825402 (DE-599)BVBBV011342194
discipline	Wirtschaftswissenschaften
format	Book
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genre_facet	Einführung Lehrbuch
id	DE-604.BV011342194
illustrated	Illustrated
indexdate	2024-07-20T06:20:54Z
institution	BVB
isbn	3870616296
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-007621171
oclc_num	632825402
open_access_boolean
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physical	318 S. graph. Darst.
publishDate	1997
publishDateSearch	1997
publishDateSort	1997
publisher	Berlin-Verl. Spitz
record_format	marc
series2	Stud oec : Selbststudium
spelling	Hesse, Jürgen 1938- Verfasser (DE-588)122119681 aut Marketing Grundlagen Jürgen Hesse ; Matthias Neu ; Gabriele Theuner Berlin Berlin-Verl. Spitz 1997 318 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Stud oec : Selbststudium Marketing (DE-588)4037589-4 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketinginstrument (DE-588)4214539-9 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s DE-604 Marketingmanagement (DE-588)4168907-0 s 1\p DE-604 Marketinginstrument (DE-588)4214539-9 s 2\p DE-604 Neu, Matthias 1960- Verfasser (DE-588)111890144 aut Theuner, Gabriele Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Hesse, Jürgen 1938- Neu, Matthias 1960- Theuner, Gabriele Marketing Grundlagen Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketinginstrument (DE-588)4214539-9 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4214539-9 (DE-588)4151278-9 (DE-588)4123623-3
title	Marketing Grundlagen
title_auth	Marketing Grundlagen
title_exact_search	Marketing Grundlagen
title_full	Marketing Grundlagen Jürgen Hesse ; Matthias Neu ; Gabriele Theuner
title_fullStr	Marketing Grundlagen Jürgen Hesse ; Matthias Neu ; Gabriele Theuner
title_full_unstemmed	Marketing Grundlagen Jürgen Hesse ; Matthias Neu ; Gabriele Theuner
title_short	Marketing
title_sort	marketing grundlagen
title_sub	Grundlagen
topic	Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketinginstrument (DE-588)4214539-9 gnd
topic_facet	Marketing Marketingmanagement Marketinginstrument Einführung Lehrbuch
work_keys_str_mv	AT hessejurgen marketinggrundlagen AT neumatthias marketinggrundlagen AT theunergabriele marketinggrundlagen

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