Undressing the ad: reading culture in advertising
"Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are ex...
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | German |
| Veröffentlicht: |
New York ; Washington, DC/Baltimore ; Boston ; Bern ; Frankfurt
Lang
1997
|
| Schriftenreihe: | Counterpoints
54 |
| Schlagworte: | |
| Zusammenfassung: | "Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves."--BOOK JACKET. |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XVI, 250 S. Ill. |
| ISBN: | 0820437557 |
Internformat
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV011341745 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821.U53 1997 |
| callnumber-search | HF5821.U53 1997 |
| callnumber-sort | HF 45821 U53 41997 |
| callnumber-subject | HF - Commerce |
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| dewey-full | 659.1/042 659.1/04221 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 659.1/042 21 |
| dewey-search | 659.1/042 659.1/042 21 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Soziologie Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:08:07Z |
| institution | BVB |
| isbn | 0820437557 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007620798 |
| oclc_num | 36695186 |
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| physical | XVI, 250 S. Ill. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Lang |
| record_format | marc |
| series | Counterpoints |
| series2 | Counterpoints |
| spelling | Undressing the ad reading culture in advertising ed. by Katherine Toland Frith New York ; Washington, DC/Baltimore ; Boston ; Bern ; Frankfurt Lang 1997 XVI, 250 S. Ill. txt rdacontent n rdamedia nc rdacarrier Counterpoints 54 Literaturangaben "Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. Rather they are texts that shape contemporary culture and shape our images of ourselves."--BOOK JACKET. Publicité Advertising Soziokultur (DE-588)4299677-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Werbung (DE-588)4065541-6 s Soziokultur (DE-588)4299677-6 s DE-604 Frith, Katherine Toland Sonstige oth Counterpoints 54 (DE-604)BV009561279 54 |
| spellingShingle | Undressing the ad reading culture in advertising Counterpoints Publicité Advertising Soziokultur (DE-588)4299677-6 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4299677-6 (DE-588)4065541-6 (DE-588)4143413-4 |
| title | Undressing the ad reading culture in advertising |
| title_auth | Undressing the ad reading culture in advertising |
| title_exact_search | Undressing the ad reading culture in advertising |
| title_full | Undressing the ad reading culture in advertising ed. by Katherine Toland Frith |
| title_fullStr | Undressing the ad reading culture in advertising ed. by Katherine Toland Frith |
| title_full_unstemmed | Undressing the ad reading culture in advertising ed. by Katherine Toland Frith |
| title_short | Undressing the ad |
| title_sort | undressing the ad reading culture in advertising |
| title_sub | reading culture in advertising |
| topic | Publicité Advertising Soziokultur (DE-588)4299677-6 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Soziokultur Werbung Aufsatzsammlung |
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