Strategic marketing management:
Saved in:
| Previous Title: | Lambin, Jean-Jacques Strategic marketing |
|---|---|
| Main Author: | |
| Format: | Book |
| Language: | English French |
| Published: |
London u.a.
McGraw-Hill
1997
|
| Subjects: | |
| Item Description: | Vorher. engl. Aufl. u.d.T.: Lambin, Jean-Jacques: Strategic marketing |
| Physical Description: | XIV, 692 S. graph. Darst. |
| ISBN: | 0077092279 |
Staff View
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Record in the Search Index
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| dewey-hundreds | 600 - Technology (Applied sciences) |
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| dewey-tens | 650 - Management and auxiliary services |
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| language | English French |
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| spelling | Lambin, Jean-Jacques 1933- Verfasser (DE-588)124512283 aut Marketing stratégique (engl.) Strategic marketing management Jean-Jacques Lambin London u.a. McGraw-Hill 1997 XIV, 692 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Vorher. engl. Aufl. u.d.T.: Lambin, Jean-Jacques: Strategic marketing Marketing gtt Strategisch management gtt Marketing -- Europe -- Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Europa 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Vorher. engl. Auflage Lambin, Jean-Jacques Strategic marketing 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lambin, Jean-Jacques 1933- Strategic marketing management Marketing gtt Strategisch management gtt Marketing -- Europe -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Strategic marketing management |
| title_alt | Marketing stratégique (engl.) |
| title_auth | Strategic marketing management |
| title_exact_search | Strategic marketing management |
| title_full | Strategic marketing management Jean-Jacques Lambin |
| title_fullStr | Strategic marketing management Jean-Jacques Lambin |
| title_full_unstemmed | Strategic marketing management Jean-Jacques Lambin |
| title_old | Lambin, Jean-Jacques Strategic marketing |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management |
| topic | Marketing gtt Strategisch management gtt Marketing -- Europe -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Strategisch management Marketing -- Europe -- Management Strategisches Management Europa Einführung |
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