Strategic marketing management:
Gespeichert in:
| Vorheriger Titel: | Lambin, Jean-Jacques Strategic marketing |
|---|---|
| 1. Verfasser: | |
| Format: | Buch |
| Sprache: | English French |
| Veröffentlicht: |
London u.a.
McGraw-Hill
1997
|
| Schlagworte: | |
| Beschreibung: | Vorher. engl. Aufl. u.d.T.: Lambin, Jean-Jacques: Strategic marketing |
| Beschreibung: | XIV, 692 S. graph. Darst. |
| ISBN: | 0077092279 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV011339063 | ||
| 003 | DE-604 | ||
| 005 | 20070614 | ||
| 007 | t | ||
| 008 | 970513s1997 xxkd||| |||| 00||| eng d | ||
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| 100 | 1 | |a Lambin, Jean-Jacques |d 1933- |e Verfasser |0 (DE-588)124512283 |4 aut | |
| 240 | 1 | 0 | |a Marketing stratégique (engl.) |
| 245 | 1 | 0 | |a Strategic marketing management |c Jean-Jacques Lambin |
| 264 | 1 | |a London u.a. |b McGraw-Hill |c 1997 | |
| 300 | |a XIV, 692 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Vorher. engl. Aufl. u.d.T.: Lambin, Jean-Jacques: Strategic marketing | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Strategisch management |2 gtt | |
| 650 | 4 | |a Marketing -- Europe -- Management | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Lambin, Jean-Jacques 1933- |
| author_GND | (DE-588)124512283 |
| author_facet | Lambin, Jean-Jacques 1933- |
| author_role | aut |
| author_sort | Lambin, Jean-Jacques 1933- |
| author_variant | j j l jjl |
| building | Verbundindex |
| bvnumber | BV011339063 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13.L33213 1996 |
| callnumber-search | HF5415.13.L33213 1996 |
| callnumber-sort | HF 45415.13 L33213 41996 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)35043992 (DE-599)BVBBV011339063 |
| dewey-full | 658.8/0220 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 20 658.8/02 |
| dewey-search | 658.8/02 20 658.8/02 |
| dewey-sort | 3658.8 12 220 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | Europa |
| geographic_facet | Europa |
| id | DE-604.BV011339063 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:08:04Z |
| institution | BVB |
| isbn | 0077092279 |
| language | English French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007618472 |
| oclc_num | 35043992 |
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| physical | XIV, 692 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Lambin, Jean-Jacques 1933- Verfasser (DE-588)124512283 aut Marketing stratégique (engl.) Strategic marketing management Jean-Jacques Lambin London u.a. McGraw-Hill 1997 XIV, 692 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Vorher. engl. Aufl. u.d.T.: Lambin, Jean-Jacques: Strategic marketing Marketing gtt Strategisch management gtt Marketing -- Europe -- Management Strategisches Management (DE-588)4124261-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Europa 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Vorher. engl. Auflage Lambin, Jean-Jacques Strategic marketing 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lambin, Jean-Jacques 1933- Strategic marketing management Marketing gtt Strategisch management gtt Marketing -- Europe -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Strategic marketing management |
| title_alt | Marketing stratégique (engl.) |
| title_auth | Strategic marketing management |
| title_exact_search | Strategic marketing management |
| title_full | Strategic marketing management Jean-Jacques Lambin |
| title_fullStr | Strategic marketing management Jean-Jacques Lambin |
| title_full_unstemmed | Strategic marketing management Jean-Jacques Lambin |
| title_old | Lambin, Jean-Jacques Strategic marketing |
| title_short | Strategic marketing management |
| title_sort | strategic marketing management |
| topic | Marketing gtt Strategisch management gtt Marketing -- Europe -- Management Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Strategisch management Marketing -- Europe -- Management Strategisches Management Europa Einführung |
| work_keys_str_mv | AT lambinjeanjacques marketingstrategiqueengl AT lambinjeanjacques strategicmarketingmanagement |