Global marketing:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Fort Worth [u.a.]
Dryden Press
1996
|
| Schlagworte: | |
| Beschreibung: | XXV, 648 S. Ill., graph. Darst., Kt. 1 Kt.-Beil. |
| ISBN: | 0030106494 |
Internformat
MARC
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| 100 | 1 | |a Czinkota, Michael R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Global marketing |c Michael R. Czinkota ; Ilkka A. Ronkainen |
| 264 | 1 | |a Fort Worth [u.a.] |b Dryden Press |c 1996 | |
| 300 | |a XXV, 648 S. |b Ill., graph. Darst., Kt. |e 1 Kt.-Beil. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Culturele aspecten |2 gtt | |
| 650 | 7 | |a Internationalisatie |2 gtt | |
| 650 | 7 | |a Marchés d'exportation |2 ram | |
| 650 | 7 | |a Marketing de exportação |2 larpcal | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 7 | |a Marketing |2 larpcal | |
| 650 | 4 | |a Globalisierung | |
| 650 | 4 | |a Kultur | |
| 650 | 4 | |a Export marketing | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Ronkainen, Ilkka A. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007611895 | ||
Datensatz im Suchindex
| _version_ | 1804125837343064064 |
|---|---|
| any_adam_object | |
| author | Czinkota, Michael R. Ronkainen, Ilkka A. |
| author_facet | Czinkota, Michael R. Ronkainen, Ilkka A. |
| author_role | aut aut |
| author_sort | Czinkota, Michael R. |
| author_variant | m r c mr mrc i a r ia iar |
| building | Verbundindex |
| bvnumber | BV011328654 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 |
| callnumber-search | HF1416 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)33406375 (DE-599)BVBBV011328654 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011328654 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:07:54Z |
| institution | BVB |
| isbn | 0030106494 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007611895 |
| oclc_num | 33406375 |
| open_access_boolean | |
| owner | DE-945 DE-N2 |
| owner_facet | DE-945 DE-N2 |
| physical | XXV, 648 S. Ill., graph. Darst., Kt. 1 Kt.-Beil. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Dryden Press |
| record_format | marc |
| spelling | Czinkota, Michael R. Verfasser aut Global marketing Michael R. Czinkota ; Ilkka A. Ronkainen Fort Worth [u.a.] Dryden Press 1996 XXV, 648 S. Ill., graph. Darst., Kt. 1 Kt.-Beil. txt rdacontent n rdamedia nc rdacarrier Culturele aspecten gtt Internationalisatie gtt Marchés d'exportation ram Marketing de exportação larpcal Marketing gtt Marketing larpcal Globalisierung Kultur Export marketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 s DE-604 Ronkainen, Ilkka A. Verfasser aut |
| spellingShingle | Czinkota, Michael R. Ronkainen, Ilkka A. Global marketing Culturele aspecten gtt Internationalisatie gtt Marchés d'exportation ram Marketing de exportação larpcal Marketing gtt Marketing larpcal Globalisierung Kultur Export marketing Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 |
| title | Global marketing |
| title_auth | Global marketing |
| title_exact_search | Global marketing |
| title_full | Global marketing Michael R. Czinkota ; Ilkka A. Ronkainen |
| title_fullStr | Global marketing Michael R. Czinkota ; Ilkka A. Ronkainen |
| title_full_unstemmed | Global marketing Michael R. Czinkota ; Ilkka A. Ronkainen |
| title_short | Global marketing |
| title_sort | global marketing |
| topic | Culturele aspecten gtt Internationalisatie gtt Marchés d'exportation ram Marketing de exportação larpcal Marketing gtt Marketing larpcal Globalisierung Kultur Export marketing Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Culturele aspecten Internationalisatie Marchés d'exportation Marketing de exportação Marketing Globalisierung Kultur Export marketing Internationales Marketing |
| work_keys_str_mv | AT czinkotamichaelr globalmarketing AT ronkainenilkkaa globalmarketing |