Agro-food marketing:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Wallingford [u.a.]
CAB Internat.
1997
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVI, 492 S. graph. Darst. |
| ISBN: | 0851991432 0851991440 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV011309670 | ||
| 003 | DE-604 | ||
| 005 | 19971113 | ||
| 007 | t | ||
| 008 | 970421s1997 d||| |||| 00||| engod | ||
| 020 | |a 0851991432 |9 0-85199-143-2 | ||
| 020 | |a 0851991440 |9 0-85199-144-0 | ||
| 035 | |a (OCoLC)456658274 | ||
| 035 | |a (DE-599)BVBBV011309670 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-M49 | ||
| 080 | |a 339.1 | ||
| 084 | |a ZB 89000 |0 (DE-625)154550:1552 |2 rvk | ||
| 084 | |a LAN 060f |2 stub | ||
| 084 | |a LAN 051f |2 stub | ||
| 084 | |a LEB 200f |2 stub | ||
| 245 | 1 | 0 | |a Agro-food marketing |c ed. by D. I. Padberg ... |
| 264 | 1 | |a Wallingford [u.a.] |b CAB Internat. |c 1997 | |
| 300 | |a XVI, 492 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Agrarmarkt |0 (DE-588)4000767-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Lebensmittel |0 (DE-588)4034870-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Ernährungswirtschaft |0 (DE-588)4124852-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Ernährungswirtschaft |0 (DE-588)4124852-1 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Agrarmarkt |0 (DE-588)4000767-4 |D s |
| 689 | 1 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 1 | |5 DE-604 | |
| 689 | 2 | 0 | |a Lebensmittel |0 (DE-588)4034870-2 |D s |
| 689 | 2 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 2 | |5 DE-604 | |
| 700 | 1 | |a Padberg, Daniel I. |e Sonstige |4 oth | |
| 856 | 4 | 2 | |m GBV Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007597038&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007597038 | ||
Datensatz im Suchindex
| _version_ | 1804125816340086784 |
|---|---|
| adam_text | CONTENTS CONTRIBUTORS XI FOREWORD XIII M. VAILS PREFACE XV PART I:
INTRODUCTION 1. THE GLOBAL CONTEXT OF AGRO-FOOD MARKETING 1 D.I. PADBERG
INTRODUCTION 1 GLOBAL PATTERN OF FOOD MARKETING AND TRADE 3 THE
MARKETING AND DISTRIBUTION SYSTEM 4 FOOD MARKETING PROBLEMS 7 FOOD
MARKETING INDUSTRY ANALYSIS 9 2. FOOD MARKETING AND AGRICULTURAL
MARKETING: THE SCOPE OF THE SUBJECT OF AGRO-FOOD MARKETING 11 C RITSON
INTRODUCTION 11 AGRICULTURAL MARKETING 12 MARKETING 15 MARKETING AND
AGRICULTURE 17 MARKETING AND THE FARMER 19 THE SCOPE OF MARKETING 21 A
CLASSIFICATION OF THE SUBJECT AREA 24 CONCLUDING REMARKS 26 NOTES 26
CONTENTS CONTRIBUTORS XI FOREWORD XIII M. VAILS PREFACE XV PART I:
INTRODUCTION 1. THE GLOBAL CONTEXT OF AGRO-FOOD MARKETING 1 D.I. PADBERG
INTRODUCTION 1 GLOBAL PATTERN OF FOOD MARKETING AND TRADE 3 THE
MARKETING AND DISTRIBUTION SYSTEM , 4 FOOD MARKETING PROBLEMS 7 FOOD
MARKETING INDUSTRY ANALYSIS 9 2. FOOD MARKETING AND AGRICULTURAL
MARKETING: THE SCOPE OF THE SUBJECT OF AGRO-FOOD MARKETING 11 C. RITSON
INTRODUCTION 11 AGRICULTURAL MARKETING 12 MARKETING 15 MARKETING AND
AGRICULTURE 17 MARKETING AND THE FARMER 19 THE SCOPE OF MARKETING 21 A
CLASSIFICATION OF THE SUBJECT AREA 24 CONCLUDING REMARKS 26 NOTES 26
CONTENTS FURTHER READING 27 REFERENCES 27 PART II: AGRICULTURAL
COMMODITY ANALYSIS 3. SUPPLY AND DEMAND OF AGRICULTURAL PRODUCTS 29 T.
YOUNG AND M. BURTON INTRODUCTION 29 SUPPLY OF FARM PRODUCTS 29 DEMAND
FOR FOOD 40 CONCLUDING REMARKS 49 NOTES 49 FURTHER READING 49 REFERENCES
49 4. AGRICULTURAL PRICE ANALYSIS 51 H.F. CARMAN INTRODUCTION 51 SUPPLY,
DEMAND AND MARKET PRICE 52 COMMODITY PRICES THROUGH TIME 57 SPATIAL
PRICES * 64 PRICES AND PRODUCT QUALITY 70 THE IMPACTS OF GOVERNMENT
COMMODITY PROGRAMMES 75 CONCLUDING REMARKS 82 NOTES 83 FURTHER READING
83 REFERENCES 83 5. INTERNATIONAL TRADE IN AGRICULTURAL COMMODITIES 85
H. AHRENS INTRODUCTION 85 DETERMINANTS OF INTERNATIONAL TRADE IN
AGRICULTURAL 6. COMMODITIES EVOLUTION OF INTERNATIONAL TRADE IN
AGRICULTURAL COMMODITIES PERSPECTIVES CONCLUDING REMARKS NOTES FURTHER
READING REFERENCES COMMODITY MARKET MODELLING JR. GARCIA AND R.M.
LEUTHOLD INTRODUCTION COMMODITY MARKET MODELS SPECIFICATION OF SUPPLY
AND DEMAND RELATIONSHIPS VALIDATION AND VERIFICATION APPLICATIONS 85 92
105 106 107 107 108 111 111 112 116 121 123 CONTENTS CONCLUDING REMARKS
128 NOTES 129 FURTHER READING 130 REFERENCES 130 PART III: AGRICULTURAL
MARKET ORGANIZATION AND PERFORMANCE 7. MARKET STRUCTURE AND INSTITUTIONS
135 PL. FARRIS INTRODUCTION 135 INDUSTRY ORGANIZATION AND PERFORMANCE
136 AGRICULTURAL COOPERATIVES, MARKETING ORDERS AND MARKETING BOARDS 148
INFRASTRUCTURE FOR AGRICULTURAL MARKETING 152 FUTURES MARKETS 153
CONCLUDING REMARKS 160 ACKNOWLEDGEMENTS 160 FURTHER READING 160
REFERENCES 161 8. MARKETING MARGINS IN FOOD PRODUCTS 165 /. BRIZ AND I.
DE FELIPE INTRODUCTION 165 HISTORICAL EVOLUTION 166 BASIC CONCEPTS 168
METHODOLOGICAL ANALYSIS , 170 MARKET FACTORS AND MARKETING MARGINS 177
COMPARATIVE ANALYSIS BY PRODUCTS AND COUNTRIES 178 __ CONCLUDING REMARKS
185 FURTHER READING . 186 REFERENCES 186 9. MARKETING INFORMATION AND
SUPPORT SYSTEMS 189 G. SCHIEFER INTRODUCTION 189 MAIS AND MASS FOR
MANAGEMENT SUPPORT IN MARKETING 191 DEVELOPMENT CONCEPTS 196 TECHNOLOGY
198 DEVELOPMENTS IN AGRO-FOOD 202 CONCLUDING REMARKS 206 FURTHER
READING 206 REFERENCES 207 CONTENTS PART IV: RESEARCHING THE FOOD
CONSUMER 10. CONSUMER BEHAVIOUR 209 R. VON ALVENSLEBEN CONSUMER
BEHAVIOUR AND THE MICROECONOMIC THEORY OF DEMAND 209 SOME BASIC
VARIABLES AND THEIR INTERRELATIONS 210 MAJOR MOTIVES OF FOOD DEMAND 213
BASIC TRENDS IN FOOD DEMAND 215 CONSUMER TYPOLOGIES 216 PRODUCT
PERCEPTION 218 CONSUMER DECISIONS 221 CONCLUDING REMARKS 223 FURTHER
READING 223 REFERENCES 223 11. MARKETING RESEARCH 225 L. GOFTON
INTRODUCTION 225 THE NATURE AND ORIGINS OF MARKETING RESEARCH 225 THE
GROWING IMPORTANCE OF MARKET RESEARCH INFORMATION IN THE INFORMATION AGE
226 METHODOLOGICAL ELEMENTS 229 SECONDARY RESEARCH 231 QUALITATIVE
RESEARCH 234 QUANTITATIVE RESEARCH METHODS 237 CONCLUDING REMARKS 251
FURTHER READING 252 REFERENCES 252 12. MULTIVARIATE ANALYSIS IN
MARKETING RESEARCH 253 M. NESS INTRODUCTION 253 MARKETING RESEARCH DATA
254 THE CLASSIFICATION OF THE TECHNIQUES OF MULTIVARIATE ANALYSIS 257
FACTOR ANALYSIS 258 NON-METRIC MULTIDIMENSIONAL SCALING 260 CLUSTER
ANALYSIS . 263 DISCRIMINANT ANALYSIS 264 CONJOINT ANALYSIS 269
CONCLUDING REMARKS 275 FURTHER READING 276 REFERENCES 276 CONTENTS IX
PART V: FOOD PRODUCT MARKETING DECISIONS 13. PRODUCT POLICY M. ALTMANN-
INTRODUCTION OBJECTIVES OF PRODUCT POLICY DYNAMICS OF PRODUCT POLICY
PRODUCT RANGE DECISIONS PRODUCT DECISIONS CONCLUDING REMARKS NOTES
FURTHER READING REFERENCES 14. PRICING POLICY G.G. PANIGYRAKIS
INTRODUCTION NATURE AND IMPORTANCE OF PRICE TO FOOD MARKETERS STEP I:
IDENTIFY PRICING CONSTRAINTS STEP II: IDENTIFY PRICING OBJECTIVES STEP
III: ESTIMATE THE DEMAND FOR THE PRODUCT STEPS IV, V AND VI: SETTING A
SPECIFIC PRICE CONCLUDING REMARKS NOTES FURTHER READING REFERENCES 15.
ADVERTISING AND PROMOTIONS R.W. WARD INTRODUCTION TO COMMODITY
PROMOTIONS ECONOMIC THEORY OF ADVERTISING AGGREGATE-LEVEL PROMOTION
DECISIONS EVALUATION METHODS SELECTED CASE STUDIES OF INDUSTRIES AND
FIRMS CONCLUDING REMARKS FURTHER READING REFERENCES 279 279 280 282 285
286 292 293 293 293 295 295 295 297 303 304 305 316 317 317 317 319 319
327 333 339 341 346 347 348 16. DISTRIBUTION 351 M.T.G. MEULENBERG
INTRODUCTION -**. 351 THE ROLE OF DISTRIBUTION IN THE MARKETING OF
AGRICULTURAL AND FOOD PRODUCTS 351 OBJECTIVES, FUNCTIONS AND STRATEGIES
OF DISTRIBUTION 354 COMPANIES SPECIALIZING IN THE DISTRIBUTION OF FOOD
AND AGRICULTURAL PRODUCTS 361 MARKETING CHANNELS AND MARKETING CHANNEL
STRATEGY 367 CONTENTS CONCLUDING REMARKS 370 NOTES 371 FURTHER READING
371 REFERENCES 371 PART VI: MARKETING STRATEGY AND CONTROL 17. CONTROL
OF MARKETING PROGRAMMES 37 3 O. MAURER INTRODUCTION 373 BASIC
CONSIDERATIONS IN MARKETING CONTROL 373 THE CONTROL PROCESS AS A
FIVE-STEP FEEDBACK MODEL 375 LEVELS OF MARKETING CONTROL 379 CONCLUDING
REMARKS 390 NOTES 394 FURTHER READING 394 REFERENCES 395 18.
INTERNATIONAL MARKETING IN THE MIDST OF COMPETITION AND PARTNERSHIP 397
LM. ALBISU INTRODUCTION 397 INTERNATIONAL DIMENSIONS OF AGRO-FOOD
MARKETING 398 GLOBAL CORPORATE STRATEGY 405 GLOBAL MARKETING STRATEGY
IMPLEMENTATION 412 CONCLUDING REMARKS 418 NOTES 419 FURTHER READING 419
REFERENCES 419 197 STRATEGIC MARKETING CASES 423 D.I. PADBERG
INTRODUCTION 423 CASE: BEATRICE COMPANIES - 1985 425 ANALYSIS OF
BEATRICE CASE 436 CASE: GRAND METROPOLITAN ... ADDING VALUE TO FOODS 437
ANALYSIS OF GRAND METROPOLITAN CASE 447 COMPARISON OF BEATRICE AND GRAND
METROPOLITAN 448 STRATEGIC MANAGEMENT AND PUBLIC WELFARE 449
IMPLICATIONS FOR MONOPOLY ANALYSIS 449 CONCLUDING REMARKS 450 APPENDIX
A: BEATRICE COMPANIES EXHIBITS 451 APPENDIX B: GRAND METROPOLITAN
EXHIBITS 460 INDEX 481
|
| any_adam_object | 1 |
| building | Verbundindex |
| bvnumber | BV011309670 |
| classification_rvk | ZB 89000 |
| classification_tum | LAN 060f LAN 051f LEB 200f |
| ctrlnum | (OCoLC)456658274 (DE-599)BVBBV011309670 |
| discipline | Agrarwissenschaft Lebensmitteltechnologie Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01795nam a2200493 c 4500</leader><controlfield tag="001">BV011309670</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19971113 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">970421s1997 d||| |||| 00||| engod</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0851991432</subfield><subfield code="9">0-85199-143-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0851991440</subfield><subfield code="9">0-85199-144-0</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)456658274</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011309670</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-M49</subfield></datafield><datafield tag="080" ind1=" " ind2=" "><subfield code="a">339.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">ZB 89000</subfield><subfield code="0">(DE-625)154550:1552</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">LAN 060f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">LAN 051f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">LEB 200f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Agro-food marketing</subfield><subfield code="c">ed. by D. I. Padberg ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wallingford [u.a.]</subfield><subfield code="b">CAB Internat.</subfield><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 492 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Agrarmarkt</subfield><subfield code="0">(DE-588)4000767-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Lebensmittel</subfield><subfield code="0">(DE-588)4034870-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Ernährungswirtschaft</subfield><subfield code="0">(DE-588)4124852-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Ernährungswirtschaft</subfield><subfield code="0">(DE-588)4124852-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Agrarmarkt</subfield><subfield code="0">(DE-588)4000767-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Lebensmittel</subfield><subfield code="0">(DE-588)4034870-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Padberg, Daniel I.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">GBV Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007597038&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007597038</subfield></datafield></record></collection> |
| id | DE-604.BV011309670 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:07:34Z |
| institution | BVB |
| isbn | 0851991432 0851991440 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007597038 |
| oclc_num | 456658274 |
| open_access_boolean | |
| owner | DE-M49 DE-BY-TUM |
| owner_facet | DE-M49 DE-BY-TUM |
| physical | XVI, 492 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | CAB Internat. |
| record_format | marc |
| spelling | Agro-food marketing ed. by D. I. Padberg ... Wallingford [u.a.] CAB Internat. 1997 XVI, 492 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Agrarmarkt (DE-588)4000767-4 gnd rswk-swf Lebensmittel (DE-588)4034870-2 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Ernährungswirtschaft (DE-588)4124852-1 gnd rswk-swf Ernährungswirtschaft (DE-588)4124852-1 s Marketing (DE-588)4037589-4 s DE-604 Agrarmarkt (DE-588)4000767-4 s Lebensmittel (DE-588)4034870-2 s Padberg, Daniel I. Sonstige oth GBV Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007597038&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Agro-food marketing Agrarmarkt (DE-588)4000767-4 gnd Lebensmittel (DE-588)4034870-2 gnd Marketing (DE-588)4037589-4 gnd Ernährungswirtschaft (DE-588)4124852-1 gnd |
| subject_GND | (DE-588)4000767-4 (DE-588)4034870-2 (DE-588)4037589-4 (DE-588)4124852-1 |
| title | Agro-food marketing |
| title_auth | Agro-food marketing |
| title_exact_search | Agro-food marketing |
| title_full | Agro-food marketing ed. by D. I. Padberg ... |
| title_fullStr | Agro-food marketing ed. by D. I. Padberg ... |
| title_full_unstemmed | Agro-food marketing ed. by D. I. Padberg ... |
| title_short | Agro-food marketing |
| title_sort | agro food marketing |
| topic | Agrarmarkt (DE-588)4000767-4 gnd Lebensmittel (DE-588)4034870-2 gnd Marketing (DE-588)4037589-4 gnd Ernährungswirtschaft (DE-588)4124852-1 gnd |
| topic_facet | Agrarmarkt Lebensmittel Marketing Ernährungswirtschaft |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007597038&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT padbergdanieli agrofoodmarketing |