APA-Zitierstil (7. Ausg.)

Trout, J., & Rivkin, S. (1996). The new positioning: The latest on the world's #1 business strategy. McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Trout, Jack, und Steve Rivkin. The New Positioning: The Latest on the World's #1 Business Strategy. New York, NY [u.a.]: McGraw-Hill, 1996.

MLA-Zitierstil (9. Ausg.)

Trout, Jack, und Steve Rivkin. The New Positioning: The Latest on the World's #1 Business Strategy. McGraw-Hill, 1996.