The new positioning: the latest on the world's #1 business strategy
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
1996
|
| Schlagworte: | |
| Beschreibung: | Updated ed. of: Ries, Al : Positioning |
| Beschreibung: | XI, 173 S. |
| ISBN: | 0070652910 0070653283 |
Internformat
MARC
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| 245 | 1 | 0 | |a The new positioning |b the latest on the world's #1 business strategy |c Jack Trout with Steve Rivkin |
| 264 | 1 | |a New York, NY [u.a.] |b McGraw-Hill |c 1996 | |
| 300 | |a XI, 173 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Updated ed. of: Ries, Al : Positioning | ||
| 650 | 4 | |a Positioning (Advertising) | |
| 650 | 0 | 7 | |a Produktpositionierung |0 (DE-588)4224734-2 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Produktpositionierung |0 (DE-588)4224734-2 |D s |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-007592948 | ||
Datensatz im Suchindex
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| any_adam_object | |
| author | Trout, Jack 1935-2017 Rivkin, Steve 1947- |
| author_GND | (DE-588)110757157 (DE-588)114206961 |
| author_facet | Trout, Jack 1935-2017 Rivkin, Steve 1947- |
| author_role | aut aut |
| author_sort | Trout, Jack 1935-2017 |
| author_variant | j t jt s r sr |
| building | Verbundindex |
| bvnumber | BV011304918 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5827 |
| callnumber-raw | HF5827.2 |
| callnumber-search | HF5827.2 |
| callnumber-sort | HF 45827.2 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 QP 631 |
| ctrlnum | (OCoLC)32626397 (DE-599)BVBBV011304918 |
| dewey-full | 659.1/11 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/11 |
| dewey-search | 659.1/11 |
| dewey-sort | 3659.1 211 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011304918 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:07:29Z |
| institution | BVB |
| isbn | 0070652910 0070653283 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007592948 |
| oclc_num | 32626397 |
| open_access_boolean | |
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| owner_facet | DE-1049 DE-473 DE-BY-UBG |
| physical | XI, 173 S. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut The new positioning the latest on the world's #1 business strategy Jack Trout with Steve Rivkin New York, NY [u.a.] McGraw-Hill 1996 XI, 173 S. txt rdacontent n rdamedia nc rdacarrier Updated ed. of: Ries, Al : Positioning Positioning (Advertising) Produktpositionierung (DE-588)4224734-2 gnd rswk-swf Produktpositionierung (DE-588)4224734-2 s DE-604 Rivkin, Steve 1947- Verfasser (DE-588)114206961 aut |
| spellingShingle | Trout, Jack 1935-2017 Rivkin, Steve 1947- The new positioning the latest on the world's #1 business strategy Positioning (Advertising) Produktpositionierung (DE-588)4224734-2 gnd |
| subject_GND | (DE-588)4224734-2 |
| title | The new positioning the latest on the world's #1 business strategy |
| title_auth | The new positioning the latest on the world's #1 business strategy |
| title_exact_search | The new positioning the latest on the world's #1 business strategy |
| title_full | The new positioning the latest on the world's #1 business strategy Jack Trout with Steve Rivkin |
| title_fullStr | The new positioning the latest on the world's #1 business strategy Jack Trout with Steve Rivkin |
| title_full_unstemmed | The new positioning the latest on the world's #1 business strategy Jack Trout with Steve Rivkin |
| title_short | The new positioning |
| title_sort | the new positioning the latest on the world s 1 business strategy |
| title_sub | the latest on the world's #1 business strategy |
| topic | Positioning (Advertising) Produktpositionierung (DE-588)4224734-2 gnd |
| topic_facet | Positioning (Advertising) Produktpositionierung |
| work_keys_str_mv | AT troutjack thenewpositioningthelatestontheworlds1businessstrategy AT rivkinsteve thenewpositioningthelatestontheworlds1businessstrategy |