International marketing strategy: contemporary readings
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Internat. Thomson Business Press
1997
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 400 S. graph. Darst. |
| ISBN: | 041514454X |
Internformat
MARC
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| 250 | |a 1. ed. | ||
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| 300 | |a XV, 400 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804125799872200704 |
|---|---|
| adam_text | Contents
Foreword viii
Preface jx
About the authors xi
Acknowledgements xiv
Part One: Analysis
1 Reconciling global marketing and one to one marketing a
global individualism response? (C. W. Halliburton) 9
2 Outgrowth of ASEAN, a Common Market of the Pacific: lessons
to be learnt from the European experience (K. Day and P. Herbig) 25
*~
H3J Developing global products and marketing strategies: a construct
and a research agenda (J. Wills, A. C. Samli and L. Jacobs) 45
4 Linking consumer behaviour constructs to international marketing
strategy: a comment on Wills, Samli and Jacobs, and an extension
(Lyn S. Amine) 66
5 Multinational market portfolios in global strategy development
(G. D. Harrell and R. O. Keifer) 83
6 Wine marketing: cross cultural segmentation (I. Doole, J. Hall
and M. Shaw) 99
7 Gathering and intepreting strategic intelligence in Asia Pacific
(P. Lasserre) 113
vi Contents
Part Two: Development
8 Towards a new global strategy (G. Yip) 139
9 Successful global strategies for service companies (H. Mathe
and C. Perras) 143
10 The characteristics and development of exporting firms at different
stages of inter nationalisation (R. Lowe and I. Doole) 163
11 Export market expansion strategy: differences between market
concentration and market spreading (C. S. Katsikeas and
L. C. Leonidou) 180
12 Developing strategic alliances: a conceptual framework for successful
cooperation (C. Bronder and R. Pritzl) 205
13 International branding: demand or supply driven opportunity?
(L. de Chernatony, C. Haliburton and R. Bernath) 223
14 New products: the factors that drive success (R. G. Cooper) 239
Part Three: Implementation
15 Review of a 40 year debate in international advertising
(M. Agrawal) 267
16 A typology of distribution channel systems: a contextual approach
(K. Kim and G. L. Frazier) 297
17 How to address the grey market threat using price coordination
(G. Assmus and C. Wiese) 316
18 Building and entrepreneurial corporation: new organisational
processes, new managerial tasks (S. Ghoshal and C. Bartlett) 338
19 Ethics and the challenge for international marketing managers
(R. Lowe) 372
Index 389
|
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| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
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| indexdate | 2024-07-09T18:07:18Z |
| institution | BVB |
| isbn | 041514454X |
| language | English |
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| physical | XV, 400 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
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| publisher | Internat. Thomson Business Press |
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| spelling | International marketing strategy contemporary readings Isobel Doole and Robin Lowe 1. ed. London [u.a.] Internat. Thomson Business Press 1997 XV, 400 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationale marketing gtt Marchés de̕xportation ram Export marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingstrategie (DE-588)4120697-6 s DE-604 Doole, Isobel 1954- Sonstige (DE-588)1253811628 oth Lowe, Robin 1945- Sonstige (DE-588)133910776 oth HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007585715&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | International marketing strategy contemporary readings Internationale marketing gtt Marchés de̕xportation ram Export marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
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| title | International marketing strategy contemporary readings |
| title_auth | International marketing strategy contemporary readings |
| title_exact_search | International marketing strategy contemporary readings |
| title_full | International marketing strategy contemporary readings Isobel Doole and Robin Lowe |
| title_fullStr | International marketing strategy contemporary readings Isobel Doole and Robin Lowe |
| title_full_unstemmed | International marketing strategy contemporary readings Isobel Doole and Robin Lowe |
| title_short | International marketing strategy |
| title_sort | international marketing strategy contemporary readings |
| title_sub | contemporary readings |
| topic | Internationale marketing gtt Marchés de̕xportation ram Export marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Internationale marketing Marchés de̕xportation Export marketing Management Case studies Internationales Marketing Marketingstrategie Aufsatzsammlung Fallstudiensammlung |
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