The effective use of advertising media: a practical handbook
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Century Business
1996
|
| Ausgabe: | 5. ed., compl. updated |
| Schlagworte: | |
| Beschreibung: | XVI, 320 S. |
| ISBN: | 0712677712 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV011286137 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | t | ||
| 008 | 970407s1996 |||| 00||| eng d | ||
| 020 | |a 0712677712 |9 0-7126-7771-2 | ||
| 035 | |a (OCoLC)36563855 | ||
| 035 | |a (DE-599)BVBBV011286137 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-19 | ||
| 050 | 0 | |a HF5826.5 | |
| 082 | 0 | |a 659.13 |2 20 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 100 | 1 | |a Davis, Martyn P. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The effective use of advertising media |b a practical handbook |c by Martyn P. Davis and David Zerdin |
| 250 | |a 5. ed., compl. updated | ||
| 264 | 1 | |a London |b Century Business |c 1996 | |
| 300 | |a XVI, 320 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Advertisers |z Great Britain | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising media planning | |
| 650 | 4 | |a Advertising media planning |z Great Britain | |
| 650 | 4 | |a Mass media |z Great Britain | |
| 650 | 0 | 7 | |a Werbeträger |0 (DE-588)4133377-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbemittel |0 (DE-588)4133375-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbeplanung |0 (DE-588)4130474-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Medien |0 (DE-588)4169187-8 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Großbritannien | |
| 689 | 0 | 0 | |a Medien |0 (DE-588)4169187-8 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Werbeplanung |0 (DE-588)4130474-3 |D s |
| 689 | 1 | 1 | |a Werbeträger |0 (DE-588)4133377-9 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbemittel |0 (DE-588)4133375-5 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007579549 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804125791105056768 |
|---|---|
| any_adam_object | |
| author | Davis, Martyn P. |
| author_facet | Davis, Martyn P. |
| author_role | aut |
| author_sort | Davis, Martyn P. |
| author_variant | m p d mp mpd |
| building | Verbundindex |
| bvnumber | BV011286137 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5826 |
| callnumber-raw | HF5826.5 |
| callnumber-search | HF5826.5 |
| callnumber-sort | HF 45826.5 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 QP 632 |
| ctrlnum | (OCoLC)36563855 (DE-599)BVBBV011286137 |
| dewey-full | 659.13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.13 |
| dewey-search | 659.13 |
| dewey-sort | 3659.13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 5. ed., compl. updated |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01995nam a2200577 c 4500</leader><controlfield tag="001">BV011286137</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">970407s1996 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0712677712</subfield><subfield code="9">0-7126-7771-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)36563855</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011286137</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5826.5</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.13</subfield><subfield code="2">20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 632</subfield><subfield code="0">(DE-625)141918:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Davis, Martyn P.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The effective use of advertising media</subfield><subfield code="b">a practical handbook</subfield><subfield code="c">by Martyn P. Davis and David Zerdin</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">5. ed., compl. updated</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Century Business</subfield><subfield code="c">1996</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVI, 320 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Massenmedien</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertisers</subfield><subfield code="z">Great Britain</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising media planning</subfield><subfield code="z">Great Britain</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Mass media</subfield><subfield code="z">Great Britain</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeträger</subfield><subfield code="0">(DE-588)4133377-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbemittel</subfield><subfield code="0">(DE-588)4133375-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Medien</subfield><subfield code="0">(DE-588)4169187-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">Großbritannien</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Medien</subfield><subfield code="0">(DE-588)4169187-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbeplanung</subfield><subfield code="0">(DE-588)4130474-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Werbeträger</subfield><subfield code="0">(DE-588)4133377-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbemittel</subfield><subfield code="0">(DE-588)4133375-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007579549</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| geographic | Großbritannien |
| geographic_facet | Großbritannien |
| id | DE-604.BV011286137 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:07:10Z |
| institution | BVB |
| isbn | 0712677712 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007579549 |
| oclc_num | 36563855 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM |
| owner_facet | DE-19 DE-BY-UBM |
| physical | XVI, 320 S. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Century Business |
| record_format | marc |
| spelling | Davis, Martyn P. Verfasser aut The effective use of advertising media a practical handbook by Martyn P. Davis and David Zerdin 5. ed., compl. updated London Century Business 1996 XVI, 320 S. txt rdacontent n rdamedia nc rdacarrier Massenmedien Advertisers Great Britain Advertising Advertising media planning Advertising media planning Great Britain Mass media Great Britain Werbeträger (DE-588)4133377-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbemittel (DE-588)4133375-5 gnd rswk-swf Werbeplanung (DE-588)4130474-3 gnd rswk-swf Medien (DE-588)4169187-8 gnd rswk-swf Großbritannien Medien (DE-588)4169187-8 s Werbung (DE-588)4065541-6 s DE-604 Werbeplanung (DE-588)4130474-3 s Werbeträger (DE-588)4133377-9 s 1\p DE-604 Werbemittel (DE-588)4133375-5 s 2\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Davis, Martyn P. The effective use of advertising media a practical handbook Massenmedien Advertisers Great Britain Advertising Advertising media planning Advertising media planning Great Britain Mass media Great Britain Werbeträger (DE-588)4133377-9 gnd Werbung (DE-588)4065541-6 gnd Werbemittel (DE-588)4133375-5 gnd Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd |
| subject_GND | (DE-588)4133377-9 (DE-588)4065541-6 (DE-588)4133375-5 (DE-588)4130474-3 (DE-588)4169187-8 |
| title | The effective use of advertising media a practical handbook |
| title_auth | The effective use of advertising media a practical handbook |
| title_exact_search | The effective use of advertising media a practical handbook |
| title_full | The effective use of advertising media a practical handbook by Martyn P. Davis and David Zerdin |
| title_fullStr | The effective use of advertising media a practical handbook by Martyn P. Davis and David Zerdin |
| title_full_unstemmed | The effective use of advertising media a practical handbook by Martyn P. Davis and David Zerdin |
| title_short | The effective use of advertising media |
| title_sort | the effective use of advertising media a practical handbook |
| title_sub | a practical handbook |
| topic | Massenmedien Advertisers Great Britain Advertising Advertising media planning Advertising media planning Great Britain Mass media Great Britain Werbeträger (DE-588)4133377-9 gnd Werbung (DE-588)4065541-6 gnd Werbemittel (DE-588)4133375-5 gnd Werbeplanung (DE-588)4130474-3 gnd Medien (DE-588)4169187-8 gnd |
| topic_facet | Massenmedien Advertisers Great Britain Advertising Advertising media planning Advertising media planning Great Britain Mass media Great Britain Werbeträger Werbung Werbemittel Werbeplanung Medien Großbritannien |
| work_keys_str_mv | AT davismartynp theeffectiveuseofadvertisingmediaapracticalhandbook |