Advertising and culture: theoretical perspectives
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Westport, Conn. [u.a.]
Praeger
1996
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIII, 136 S. Ill. |
| ISBN: | 0275953513 |
Internformat
MARC
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| 300 | |a XIII, 136 S. |b Ill. | ||
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| 650 | 7 | |a Publicité - États-Unis |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising |z United States | |
| 650 | 4 | |a Communication in marketing |z United States | |
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Datensatz im Suchindex
| _version_ | 1804125758464983040 |
|---|---|
| adam_text | Contents
Acknowledgments ix
Introduction xi
1. Reading Television Texts: The Postmodern Language of Advertising
Mary Cross 1
2. When Foreign Sells: Exotica in American TV Ads of the Eighties
and Nineties
Elise Salem Manganaro 11
3. Some Versions of the Pastoral:
Myth in Advertising; Advertising as Myth
Martin Green 29
4. We Bring Good Things to Life V We re Always There :
The Ad World of GE
Harry Keyishian 49
5. Love and Liqueur: Modernism and Postmodernism
in Advertising and Fiction
Walter Cummins 61
6. Man Has Fallen and He Can t Get Up: An Essay on
Postmodernism and Advertising
Roger Koppl 75
7. Burroughs and Advertising: Fractured Language, Fractured Time,
Fractured Image as the Universal Language
Michael B. Goodman 85
viii Contents
8. The Selling of Gender Identity
Judith Waters and George Ellis 91
9. Advertising as Educator
Donald W. Jugenheimer 105
10. The Betrayal of the Media
Chester St. H. Mills and Rebecca A. Chaisson 113
Selected Bibliography 125
Index 131
About the Contributors 135
|
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| spelling | Advertising and culture theoretical perspectives ed. by Mary Cross 1. publ. Westport, Conn. [u.a.] Praeger 1996 XIII, 136 S. Ill. txt rdacontent n rdamedia nc rdacarrier Agences de publicité - États-Unis Communication en marketing - États-Unis Communication en marketing - États-Unis ram Culture populaire - États-Unis Culture populaire - États-Unis ram Populaire cultuur gtt Publicité - États-Unis ram Reclame gtt Advertising United States Communication in marketing United States Popular culture United States Werbung (DE-588)4065541-6 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s DE-604 Cross, Mary edt HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007555986&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Advertising and culture theoretical perspectives Agences de publicité - États-Unis Communication en marketing - États-Unis Communication en marketing - États-Unis ram Culture populaire - États-Unis Culture populaire - États-Unis ram Populaire cultuur gtt Publicité - États-Unis ram Reclame gtt Advertising United States Communication in marketing United States Popular culture United States Werbung (DE-588)4065541-6 gnd |
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| title | Advertising and culture theoretical perspectives |
| title_auth | Advertising and culture theoretical perspectives |
| title_exact_search | Advertising and culture theoretical perspectives |
| title_full | Advertising and culture theoretical perspectives ed. by Mary Cross |
| title_fullStr | Advertising and culture theoretical perspectives ed. by Mary Cross |
| title_full_unstemmed | Advertising and culture theoretical perspectives ed. by Mary Cross |
| title_short | Advertising and culture |
| title_sort | advertising and culture theoretical perspectives |
| title_sub | theoretical perspectives |
| topic | Agences de publicité - États-Unis Communication en marketing - États-Unis Communication en marketing - États-Unis ram Culture populaire - États-Unis Culture populaire - États-Unis ram Populaire cultuur gtt Publicité - États-Unis ram Reclame gtt Advertising United States Communication in marketing United States Popular culture United States Werbung (DE-588)4065541-6 gnd |
| topic_facet | Agences de publicité - États-Unis Communication en marketing - États-Unis Culture populaire - États-Unis Populaire cultuur Publicité - États-Unis Reclame Advertising United States Communication in marketing United States Popular culture United States Werbung USA Aufsatzsammlung |
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