The digital estate: strategies for competing, surviving, and thriving in an internetworked world
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
1997
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XVIII, 235 S. Ill. |
| ISBN: | 0070410453 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV011246712 | ||
| 003 | DE-604 | ||
| 005 | 20030425 | ||
| 007 | t | ||
| 008 | 970314s1997 xxua||| |||| 00||| eng d | ||
| 020 | |a 0070410453 |9 0-07-041045-3 | ||
| 035 | |a (OCoLC)35558935 | ||
| 035 | |a (DE-599)BVBBV011246712 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxu |c XD-US | ||
| 049 | |a DE-91G |a DE-521 |a DE-188 | ||
| 050 | 0 | |a HD30.37.M368 1997 | |
| 082 | 0 | |a 658.054678 |2 21 | |
| 082 | 0 | |a 658/.05467 20 | |
| 084 | |a QP 345 |0 (DE-625)141866: |2 rvk | ||
| 084 | |a DAT 250f |2 stub | ||
| 100 | 1 | |a Martin, Chuck |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The digital estate |b strategies for competing, surviving, and thriving in an internetworked world |c Chuck Martin |
| 264 | 1 | |a New York, NY [u.a.] |b McGraw-Hill |c 1997 | |
| 300 | |a XVIII, 235 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a E-business |2 gtt | |
| 650 | 4 | |a Entreprises - Communication, Systèmes de | |
| 650 | 7 | |a Entreprises - Reseuax d'ordinateurs |2 ram | |
| 650 | 4 | |a Entreprises - Réseaux d'ordinateurs | |
| 650 | 7 | |a Entreprises - Systèmes d'information |2 ram | |
| 650 | 4 | |a Internet | |
| 650 | 7 | |a Internet |2 gtt | |
| 650 | 7 | |a Internet |2 ram | |
| 650 | 7 | |a Ondernemingen |2 gtt | |
| 650 | 4 | |a Web | |
| 650 | 7 | |a Web |2 ram | |
| 650 | 4 | |a Unternehmen | |
| 650 | 4 | |a Business enterprises -- Computer networks | |
| 650 | 4 | |a Internet | |
| 650 | 4 | |a World Wide Web | |
| 650 | 4 | |a Business enterprises -- Communication systems | |
| 650 | 0 | 7 | |a Netzwerkverwaltung |0 (DE-588)4314339-8 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Netzwerkverwaltung |0 (DE-588)4314339-8 |D s |
| 689 | 0 | |5 DE-604 | |
| 856 | 4 | 2 | |m HBZ Datenaustausch |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007548840&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007548840 | ||
Datensatz im Suchindex
| _version_ | 1804125748399702016 |
|---|---|
| adam_text | CONTENTS
Foreword xi
Acknowledgments xvii
1. The Birth of the Digital Estate 1
The Lessons Learned 4
New Thinking 4
New Actions 6
Keeping the Engines Running 7
An Estate with Attitude 8
I. New Thinking for the Digital Estate
2. Living Outside the Box 11
Launch and Learn Strategy 13
What Business Are We In? 16
Getting to the Other Side 20
3. Thinking Small in the Digital Estate 23
Off the Bookmarked Track 24
Now You See It, Next Month You Won t 27
Scenario One: The Green Shoes 28
Scenario Two: Holidays For Now 29
Keep the Change 30
Think Small, Act Big 32
V
vi Contents
4. Community Rules 33
The Interactive Audience 33
Building Communities 35
Grass Roots Discussions 36
SF Seeking SM 40
Defining Communities on the Net 42
Geographic Community 43
State of Mind Community 43
Specific Interest Community 44
5. Aggregating the World 47
Thinking beyond Borders 47
Intranational Aggregation 50
Global Reach 52
The Paperless Newspaper 53
The Towerless Radio Station 54
Thinking beyond Business Borders 55
The Globe at Your Fingertips 57
6. The Digital Push/Pull 59
Pullcasting 60
Oh, No! He s Got Clickitis! 63
Lessons from the Front Line 64
On with the Online/Offline Agents 65
Just Browsing 66
Negotiating the Digital Push/Pull 67
Seven Approaches to the Digital Push/Pull 69
7. Net Bonding 73
Service, Service, Service 74
Family/Household 74
Happy Grocery Shoppers 75
Digital Coupons 80
Contents vii
Getting Personal 81
Reaching the Net Based Business
Consumer 83
Transforming Selling Into Service 84
8. Do That Vision Thing 87
Vision with Perspective 89
Clearly Defining the End Game 91
The CNET Experience 92
Oracle Goes Direct 93
Netscape: The Legend Continues 95
Focusing the Vision 96
Why Are We Doing This? 96
We re Not Broken, So Why Do We Need
Fixing? 97
Isn t This Just Another Techno Trend? 98
Obsession for the Digital Estate 99
2. New Actions for the Digital Estate
9. The Battle of the Brands 101
A Brand by Any Other Name ... 102
New Brands by Old Brands 103
New Brands by New Brands 104
New and Unexpected Products by Old Brands
(Curve Balls) 106
Old Brands in New Territory 107
How to Create Great Brands on the Net 108
Create Great Product 108
Create Useful Service 109
Create What Is Expected 110
Create What Is Needed 110
Opportunity for Brands with Value 111
viii Contents
10. Targeting the Masses, One at a Time 113
Targeting from the Inside Out 114
Snail Mail Liberated 115
Advertising When It Is Needed 116
Slicing and Dicing 119
I ll Have My Agent Contact Your Agent 123
Getting the Message to the People 126
11. The Radical Shift in Power 127
The New Thinking on Empowering the
Customer 128
1. Putting the Customer to Work 128
Power to the Packager! 129
2. Helping the Customer Create the Product
131
The Intranetworked Enterprise 135
Sharing the Information 136
The Consumer centric Net 138
72. Context Is King 141
Putting Content into Context 142
Creating the Context 143
1. Atmosphere: in the Mood 146
2. Community: The Local Forecast 147
3. Service: Who Has Time for Hassles?
149
4. Product: When Only the Best Will Do
150
Information with More Meaning 151
73. Living Inside the Net 7 53
Virtualthink 154
The Collaborative Net 155
Combos in the Digital Estate 156
Contents ix
Digital Money 159
Managing Money Digitally 160
Spending Digital Money 161
Investing Digital Money 162
The Challenge of Keeping Pace 163
3. Keeping the Engines Running
14. Competing at Ground T^ero 165
Enter the Webmaster 167
Defending the Hill 168
Life at Ground Zero 171
Aggregate Me? No, I ll Aggregate You! 174
Aggregating at Ground Zero 175
Winning Strategies for Established
Companies 177
Winning Strategies for Smaller/Newer
Companies 178
J5. Bumps Along the I Way 181
Mistake Learning 183
You Wanna Talk About Change? 186
Woes from the Frontlines 188
Virtual Disorder 190
Another Day, Another Opportunity 193
16. The Digital Estate Rules of Business Netiquette 195
The 100 Rules of Business Netiquette 196
Top Ten Rules of Business Netiquette 204
17. What Goes with the Territory 205
The Way the Wind Is Blowing 205
The Shrinking Globe 205
x Contents
An Increase in The Use of Digital Money
208
The Growth of Intranets 208
Inclusion of the Mainstream 209
Meet the I Geners 209
They Are the Network 210
The Evolution of New Technologies 211
Education for an Internetworked World
212
Listening to the Wind 214
18. The Virtual Chapter 217
Endnotes 219
Index 223
Webindex 227
|
| any_adam_object | 1 |
| author | Martin, Chuck |
| author_facet | Martin, Chuck |
| author_role | aut |
| author_sort | Martin, Chuck |
| author_variant | c m cm |
| building | Verbundindex |
| bvnumber | BV011246712 |
| callnumber-first | H - Social Science |
| callnumber-label | HD30 |
| callnumber-raw | HD30.37.M368 1997 |
| callnumber-search | HD30.37.M368 1997 |
| callnumber-sort | HD 230.37 M368 41997 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 345 |
| classification_tum | DAT 250f |
| ctrlnum | (OCoLC)35558935 (DE-599)BVBBV011246712 |
| dewey-full | 658.054678 658/.0546720 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.054678 658/.05467 20 |
| dewey-search | 658.054678 658/.05467 20 |
| dewey-sort | 3658.054678 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Informatik Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02005nam a2200565 c 4500</leader><controlfield tag="001">BV011246712</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20030425 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">970314s1997 xxua||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0070410453</subfield><subfield code="9">0-07-041045-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)35558935</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011246712</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91G</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HD30.37.M368 1997</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.054678</subfield><subfield code="2">21</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658/.05467 20</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 345</subfield><subfield code="0">(DE-625)141866:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DAT 250f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Martin, Chuck</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The digital estate</subfield><subfield code="b">strategies for competing, surviving, and thriving in an internetworked world</subfield><subfield code="c">Chuck Martin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XVIII, 235 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">E-business</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Entreprises - Communication, Systèmes de</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Entreprises - Reseuax d'ordinateurs</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Entreprises - Réseaux d'ordinateurs</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Entreprises - Systèmes d'information</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Internet</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Ondernemingen</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Web</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Web</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Unternehmen</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business enterprises -- Computer networks</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">World Wide Web</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business enterprises -- Communication systems</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Netzwerkverwaltung</subfield><subfield code="0">(DE-588)4314339-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Netzwerkverwaltung</subfield><subfield code="0">(DE-588)4314339-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007548840&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007548840</subfield></datafield></record></collection> |
| id | DE-604.BV011246712 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:06:29Z |
| institution | BVB |
| isbn | 0070410453 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007548840 |
| oclc_num | 35558935 |
| open_access_boolean | |
| owner | DE-91G DE-BY-TUM DE-521 DE-188 |
| owner_facet | DE-91G DE-BY-TUM DE-521 DE-188 |
| physical | XVIII, 235 S. Ill. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Martin, Chuck Verfasser aut The digital estate strategies for competing, surviving, and thriving in an internetworked world Chuck Martin New York, NY [u.a.] McGraw-Hill 1997 XVIII, 235 S. Ill. txt rdacontent n rdamedia nc rdacarrier E-business gtt Entreprises - Communication, Systèmes de Entreprises - Reseuax d'ordinateurs ram Entreprises - Réseaux d'ordinateurs Entreprises - Systèmes d'information ram Internet Internet gtt Internet ram Ondernemingen gtt Web Web ram Unternehmen Business enterprises -- Computer networks World Wide Web Business enterprises -- Communication systems Netzwerkverwaltung (DE-588)4314339-8 gnd rswk-swf Netzwerkverwaltung (DE-588)4314339-8 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007548840&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Martin, Chuck The digital estate strategies for competing, surviving, and thriving in an internetworked world E-business gtt Entreprises - Communication, Systèmes de Entreprises - Reseuax d'ordinateurs ram Entreprises - Réseaux d'ordinateurs Entreprises - Systèmes d'information ram Internet Internet gtt Internet ram Ondernemingen gtt Web Web ram Unternehmen Business enterprises -- Computer networks World Wide Web Business enterprises -- Communication systems Netzwerkverwaltung (DE-588)4314339-8 gnd |
| subject_GND | (DE-588)4314339-8 |
| title | The digital estate strategies for competing, surviving, and thriving in an internetworked world |
| title_auth | The digital estate strategies for competing, surviving, and thriving in an internetworked world |
| title_exact_search | The digital estate strategies for competing, surviving, and thriving in an internetworked world |
| title_full | The digital estate strategies for competing, surviving, and thriving in an internetworked world Chuck Martin |
| title_fullStr | The digital estate strategies for competing, surviving, and thriving in an internetworked world Chuck Martin |
| title_full_unstemmed | The digital estate strategies for competing, surviving, and thriving in an internetworked world Chuck Martin |
| title_short | The digital estate |
| title_sort | the digital estate strategies for competing surviving and thriving in an internetworked world |
| title_sub | strategies for competing, surviving, and thriving in an internetworked world |
| topic | E-business gtt Entreprises - Communication, Systèmes de Entreprises - Reseuax d'ordinateurs ram Entreprises - Réseaux d'ordinateurs Entreprises - Systèmes d'information ram Internet Internet gtt Internet ram Ondernemingen gtt Web Web ram Unternehmen Business enterprises -- Computer networks World Wide Web Business enterprises -- Communication systems Netzwerkverwaltung (DE-588)4314339-8 gnd |
| topic_facet | E-business Entreprises - Communication, Systèmes de Entreprises - Reseuax d'ordinateurs Entreprises - Réseaux d'ordinateurs Entreprises - Systèmes d'information Internet Ondernemingen Web Unternehmen Business enterprises -- Computer networks World Wide Web Business enterprises -- Communication systems Netzwerkverwaltung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007548840&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT martinchuck thedigitalestatestrategiesforcompetingsurvivingandthrivinginaninternetworkedworld |