Official online marketing with Netscape book: Windows & Macintosh ; build your business with the power of netscape
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Research Triangle Park, NC
Ventana Communications Group
1996
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XL, 496 S. Ill. |
| ISBN: | 1566044537 |
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| 245 | 1 | 0 | |a Official online marketing with Netscape book |b Windows & Macintosh ; build your business with the power of netscape |c Greg Holden |
| 246 | 1 | 3 | |a Online marketing with Netscape book |
| 250 | |a 1. ed. | ||
| 264 | 1 | |a Research Triangle Park, NC |b Ventana Communications Group |c 1996 | |
| 300 | |a XL, 496 S. |b Ill. | ||
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| 650 | 4 | |a Electronic mail systems |x Management | |
| 650 | 4 | |a Electronic publishing | |
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| 650 | 4 | |a Internet marketing | |
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Datensatz im Suchindex
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| adam_text | Contents
Introduction xix
1 How Electronic Marketers Use the Internet 1
Benefit One: Evening Out the Playing Field 3
Lobster Direct ¦ Gregory Siskind, Attorney
Benefit Twd: Supplementing Other Publications 1 2
Unisys World ¦ City of Davis Police Department
Benefit Three: Instant International Exposure 17
The Kenny Review
Benefit Four: Hitting Target Markets 2O
Netscape s View Source Newsletter ¦ PhIP Health E Letter ¦ Dilbert
Newsletter
Benefit Five: Giving Value to Dther Products 2B
Toyota
EXAMPLES OF INNOVATIVE NEWSLETTERS 3d
An HTML E Mail Newsletter: Netsurfer Digest ¦ Personalized
Newsletters ¦ The Design Your Own Wellness Newsletter
¦ Texas Instruments
Conclusion: The Ultimate Strategy 42
From Simple to Complex Newsletters ¦ Other Newsletter Resources
Worth Mentioning
2 Electronic Marketing Options 47
Part One: The Message 47
1. Why Start an Electronic Publication? ¦ 2. What Is My Subject? ¦ 3.
What Are My Goals? ¦ 4. What Is My Target Audience? ¦ 5. Will I Find
Staff People to Help Me? ¦ 6. How Frequently Will My Publication
Appear? ¦ 7. How Will I Measure Success? ¦ 8. What Additional Costs
Result When Moving From Internet Surfing to Serving?
Part Two: The Medium 53
1. Web Pages ¦ 2. Picking a Format for Your Newsletter ¦ 3. Fax
Communications ¦ 4. A Portable Document Version ¦ 5. Automated
Response Systems ¦ 6. One Document or Several? ¦ 7. Archiving Your
Back Issues
XJV Dfficial Online Marketing With Netscape Book 3 Secrets of Creating Great Content 79
Content: The Internet s Greatest Resource SO
Name That Newsletter, Times Three ¦ Title Number One: The News¬
letter Name ¦ Title Number Two: Your E Mail Message Header ¦ Title
Number Three: The Subject Line ¦ Animating Your Titles ¦ Organizing
Your Newsletter ¦ Standing Features ¦ Hunting Gathering Content
¦ Newsletter Writing That Gets Attention ¦ Snappy Headings That
Get Attention
Match Your Drganizatidn s Style 1 D5
Spell Checking and Accuracy ¦ Rules to Remember
4 Editing the Words With Netscape Gold 109
HTML Editors: Prds Cons 1 id
Editing Files With Netscape Gold 1 14
The Editor Window s Toolbox 1 16
The Editor s Toolbars
Exercise 1: Creating a New Document
With Netscape Gold 1 18
Textual Formatting ¦ Paragraph Formatting ¦ Adding Images
Exercise 2: Using Netscape Gold
to Add Links Jumps 134
Making Simple Links
Exercise 3: Importing a Word Processing File 1 3S
Importing Text Into Netscape Gold ¦ Using Internet Assistant to
Convert Text Files ¦ Importing Your Own Documents
Exercise 4: Using Netscape gold
to Edit Existing Web Documents 147
Changing Your Background Overall Document Properties
5 The Nuts Bolts of HTML 157
What Is HTML? 1 5S
Why Do I Need to Know HTML? ¦ The Evolution of HTML ¦ The
Bare Bones of an HTML Document
HTML Elements 161
Markup Tags, Attributes Attribute Values ¦ Head Elements ¦ Body
Elements
Contents XV
Tables 1 B9
Basic Table Tags
Framing Your Subject..... 195
Frames: An Overview ¦ How Frames Help Publishers ¦ Character
Entities ¦ Comments ¦ HTML Tags Netscape Gold
6 Grabbing Your Readers With Graphics 209
Getting Started With Graphics 21 O
Graphics Formats ¦ GIF JPEG ¦ Transparent Interlaced Images
¦ Inline External Images ¦ Load Times ¦ Imagemaps
Exercise 1: Adding Inline Graphics
to Your Publicatidn 21 5
The HTML Behind the Command ¦ Inserting Images Taken From the
Web ¦ Alternative Representations
Exercise 2: Adding External Graphics
td Your Newsletter 229
Linking to an External Graphic ¦ Combining External Images With
Text
Exercise 3: Creating a Table With Netscape Gold .... 232
Exercise 4: Using Tables td Present Text 235
The HTML Behind the Commands
Exercise 5: Haw to Create Your Dwn Frames 237
Step 1: Sketch Your Page ¦ Step 2: Estimate Sizes ¦ Step 3: Specify Your
FRAMESET and Each FRAME ¦ Step 4: Provide a
NOFRAMES Alternative ¦ Targeted Windows
7 Marketing With Multimedia on the Internet 243
remember Ydur Audience 244
Creating Animations 245
Creating a Multiword GIF ¦ Step 1: Create the Images ¦ Step 2: As¬
semble the Images ¦ Step 3: Insert Your Image in Your Web Document
Creating Easy Applets With Egc r 256
Step 1: Assemble the Images ¦ Step 2: Create Your Animation ¦ Step 3:
Preview Adjust ¦ Step 4: Add an Animation to a Web Page
Java Development Kit 266
JavaScripts 269
Marketing With Sound 271
vwj Official Online Marketing With Netscape Bddk Creating Your Own Sound Files ¦ Finding Clip Sounds ¦ Audio File
Formats ¦ MIDI ¦ RealAudio ¦ Adding Sound Files to Your Zine
¦ Sound Utilities
ADDING VIDEO FILES 276
Video File Formats ¦ Making Movies Yourself ¦ Getting Movies From the
Web ¦ Converting Video Files ¦ Adding Video to Your Zine ¦ CU SeeMe
Portable Documents 251
Shockwave 282
Macromedia Director
S Putting It All Together: Marketing With Zines 2B5
What Makes an Effective Zine? 285
Step T: Come Up With a Plan 2S7
Create an Identity ¦ Focus ¦ Mission Statement
Step 2: Come Up With the Goods 291
Deliver the Content ¦ Update Early Often ¦ Keywords ¦ Feedback
¦ Contests Promotions
Step 3: Simple Yet Attractive Graphics 3O1
Eye Candy ¦ Tables, Frames Columns ¦ GIFs, Applets, Shockwave
the Rest
Step 4: Other Goodies 3D5
Software ¦ Agents ¦ Finding Staff People
9 Getting Your Publication to Market 3D9
Web Server Basics 3 1 O
Where Do You Find a Server? ¦ Internet Access Options ¦ Examples of
Access Providers ¦ Questions to Ask an ISP ¦ Providers That Support
Netscape Gold Publishing
One Step Publishing With Netscape Gold 317
Setting Up Your Publishing Preferences ¦ Using Netscape s One Step
Publish Command ¦ FTP Other File Uploads ¦ Deleting or Renam¬
ing Files ¦ File Sizes
File Encoding Compression 326
Using WinZip ¦ Creating Self Extracting Archive Files
Assembling a Mailing List With Netscape Gold 33O
Adding an Individual User ¦ Importing an Address Book ¦ Creating an
Contents XVH
Address Book ¦ Storing User Information ¦ Searching User Information
¦ Deleting Subscribers
MAILING YOUR ZlNE WITH NETSCAPE 337
Deferring Mail Messages ¦ Attachment Options
Using LI5TSERV td Get in the Mail 339
Hiring a List Administrator ¦ Working With a LISTSERV Site
1D Using Netscape to Market Your Newsletter 343
Finding Your Audience 343
Two Marketing Strategies 344
Tip #1: Think Like Your Audience 345
Tip #2: Use Search Engines 345
Tip #3: Write a Great Press Release 346
The Heading: Easy as ABC ¦ The Announcement
Tip #4: Hit the Right Web Sites 349
The Basic Web Announcement Sites ¦ All in One Announcement
Services ¦ Regional Web Sites
Tip #5: Make Use df Usenet 351
Configuring Netscape to Access Newsgroups ¦ Posting a Message
¦ Marketing Do s Don ts ¦ Posting Suggestions
Tip #6: Market Ydur Site With Cdntent 36D
Tip #7: Contact Other Newsletters 361
Tip #B: Find the Right Mailing Lists 361
Tip #9: Take Out Advertisements Sponsorships .... 362
Tip #1 D: Using the Netscape Magic Cookie 363
Tip #11: Let Readers Talk Back with Forms 364
Tip #1 2: Hit Counters 367
Tip #1 3: Count the Referring Sites 36B
1 1 Protecting Your Work: Copyright Basics 369
The Problem: Lack of Security 369
Copyright for Electronic Publishers 371
Questions to Consider
The Least You Need to Know About Copyright 373
Other Helpful Information About Copyright 374
A Currently Evolving Issue ¦ What Is Copyright? ¦ What Is Covered By
Xyjjj Official Online Marketing With Netscape Book Copyright? ¦ Assigning Copyright ¦ Copyright Disputes ¦ An Elec¬
tronic Newsletter Copyright Case ¦ How Do You Obtain Copyright?
¦ Copyright in Other Countries ¦ Registering Copyright ¦ How Long
Does Copyright Last? ¦ What Is Fair Use ? ¦ Agreements With
Freelancers ¦ Permissions Releases ¦ Mentioning URLs E Mail
Addresses ¦ Disclaimers ¦ Other Statements ¦ Registering With ISSN
12 Newsletter Templates Examples 393
Greg s Templates 394
Netscape s Web Page Starter Site 395
Gold Rush Contest Winners ¦ Netscape s Tool Chest ¦ Netscape Page
Wizard ¦ Clip Art
Greg s Web Page Templates 4Q2
Some General Advice ¦ Template 1: A Simple ASCII Newsletter
¦ Template 2: A Simple HTML E Mail Newsletter ¦ Template #3:
Acme Rehabbers Inc. ¦ Template #4: A Personal/Family Page
¦ Template #5: A Regional Newsletter ¦ Template #6: A Club or Shared
Interest Group ¦ Template #7: A Product or Service Newsletter
appendix A About netscapepress.com 425
appendix B How to Obtain Install Netscape Gold 427
appendix C Automated Mailing List Software 431
appendix D Zines Newsletters Mentioned in This Book 437
appendix E Resources for Web Marketers 443
Glossary 459
Works Cited 477
Index 479
|
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| discipline | Allgemeines Wirtschaftswissenschaften |
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| spelling | Holden, Greg Verfasser aut Official online marketing with Netscape book Windows & Macintosh ; build your business with the power of netscape Greg Holden Online marketing with Netscape book 1. ed. Research Triangle Park, NC Ventana Communications Group 1996 XL, 496 S. Ill. txt rdacontent n rdamedia nc rdacarrier Netscape Electronic mail systems Management Electronic publishing HTML (Document markup language) Internet marketing Netscape Gold (DE-588)4437287-5 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Netscape Gold (DE-588)4437287-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007548678&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Holden, Greg Official online marketing with Netscape book Windows & Macintosh ; build your business with the power of netscape Netscape Electronic mail systems Management Electronic publishing HTML (Document markup language) Internet marketing Netscape Gold (DE-588)4437287-5 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4437287-5 (DE-588)4037589-4 |
| title | Official online marketing with Netscape book Windows & Macintosh ; build your business with the power of netscape |
| title_alt | Online marketing with Netscape book |
| title_auth | Official online marketing with Netscape book Windows & Macintosh ; build your business with the power of netscape |
| title_exact_search | Official online marketing with Netscape book Windows & Macintosh ; build your business with the power of netscape |
| title_full | Official online marketing with Netscape book Windows & Macintosh ; build your business with the power of netscape Greg Holden |
| title_fullStr | Official online marketing with Netscape book Windows & Macintosh ; build your business with the power of netscape Greg Holden |
| title_full_unstemmed | Official online marketing with Netscape book Windows & Macintosh ; build your business with the power of netscape Greg Holden |
| title_short | Official online marketing with Netscape book |
| title_sort | official online marketing with netscape book windows macintosh build your business with the power of netscape |
| title_sub | Windows & Macintosh ; build your business with the power of netscape |
| topic | Netscape Electronic mail systems Management Electronic publishing HTML (Document markup language) Internet marketing Netscape Gold (DE-588)4437287-5 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Netscape Electronic mail systems Management Electronic publishing HTML (Document markup language) Internet marketing Netscape Gold Marketing |
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