Sponsoring the arts: a theoretical framework and empirical evidence from Belgian practice
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Antwerpen
Univ. Antwerpen
1991
|
| Schriftenreihe: | Centrum voor Bedrijfseconomie en Bedrijfseconometrie <Anvers>: Working paper
91,147 |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | 32 Bl. |
Internformat
MARC
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| 245 | 1 | 0 | |a Sponsoring the arts |b a theoretical framework and empirical evidence from Belgian practice |c L. J. Peeters ; G. Van Den Dorpe ; M. Verlinden |
| 264 | 1 | |a Antwerpen |b Univ. Antwerpen |c 1991 | |
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| 490 | 1 | |a Centrum voor Bedrijfseconomie en Bedrijfseconometrie <Anvers>: Working paper |v 91,147 | |
| 700 | 1 | |a Van Den Dorpe, Guy F. M. |e Verfasser |4 aut | |
| 700 | 1 | |a Verlinden, Marc F. J. M. |e Verfasser |4 aut | |
| 830 | 0 | |a Centrum voor Bedrijfseconomie en Bedrijfseconometrie <Anvers>: Working paper |v 91,147 |w (DE-604)BV002800144 |9 91,147 | |
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Datensatz im Suchindex
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|---|---|
| adam_text | TABLE OF CONTENTS
A. INTRODUCTION 3
B. A DEFINITION OF SPONSORSHIP 5
C. SPONSORSHIP IN THE MARKETING COMMUNICATIONS MIX 6
D. THE MARKETING CYCLE APPLIED TO SPONSORSHIP 7
1) Analysis 7
2) Sponsorship and the marketing environment 7
3) Planning Sponsorship objectives 8
4) Implementation Sponsorship selection criteria 9
E. SPONSORSHIP EFFECTIVENESS MEASUREMENT 11
1) Complications to the measurement of sponsorship effects 11
2) Evaluation of a sponsorship program 12
(i) Evaluation against sales objectives 13
(ii) Evaluation against communication objectives 13
(Hi) Evaluation against exposure objectives 15
F. SPONSORSHIP IN PRACTICE 17
1) The companies 17
2) Responsible departments 17
3) Objectives and motives 18
4) Selection criteria 19
5) Forms of sponsorship 23
6) Risk and selection of art form 23
7) Initiative and intermediaries 23
8) Sponsorship evaluation 23
G. COMMENTS ON ARTS SPONSORSHIP FROM THE SPONSORED PARTIES 25
1) Significance of sponsorship 25
2) The quest for sponsors 25
3) Assessment of current sponsorship practice 26
H. CONCLUSION 28
REFERENCE TABLE 29
EXTENDED REFERENCES ON SPONSORSHIP 31
2
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| any_adam_object | 1 |
| author | Peeters, Leo J. Van Den Dorpe, Guy F. M. Verlinden, Marc F. J. M. |
| author_facet | Peeters, Leo J. Van Den Dorpe, Guy F. M. Verlinden, Marc F. J. M. |
| author_role | aut aut aut |
| author_sort | Peeters, Leo J. |
| author_variant | l j p lj ljp d d g f m v ddgfm ddgfmv m f j m v mfjm mfjmv |
| building | Verbundindex |
| bvnumber | BV011244897 |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)633463801 (DE-599)BVBBV011244897 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011244897 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:06:27Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007547256 |
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| physical | 32 Bl. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Univ. Antwerpen |
| record_format | marc |
| series | Centrum voor Bedrijfseconomie en Bedrijfseconometrie <Anvers>: Working paper |
| series2 | Centrum voor Bedrijfseconomie en Bedrijfseconometrie <Anvers>: Working paper |
| spelling | Peeters, Leo J. Verfasser aut Sponsoring the arts a theoretical framework and empirical evidence from Belgian practice L. J. Peeters ; G. Van Den Dorpe ; M. Verlinden Antwerpen Univ. Antwerpen 1991 32 Bl. txt rdacontent n rdamedia nc rdacarrier Centrum voor Bedrijfseconomie en Bedrijfseconometrie <Anvers>: Working paper 91,147 Van Den Dorpe, Guy F. M. Verfasser aut Verlinden, Marc F. J. M. Verfasser aut Centrum voor Bedrijfseconomie en Bedrijfseconometrie <Anvers>: Working paper 91,147 (DE-604)BV002800144 91,147 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007547256&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Peeters, Leo J. Van Den Dorpe, Guy F. M. Verlinden, Marc F. J. M. Sponsoring the arts a theoretical framework and empirical evidence from Belgian practice Centrum voor Bedrijfseconomie en Bedrijfseconometrie <Anvers>: Working paper |
| title | Sponsoring the arts a theoretical framework and empirical evidence from Belgian practice |
| title_auth | Sponsoring the arts a theoretical framework and empirical evidence from Belgian practice |
| title_exact_search | Sponsoring the arts a theoretical framework and empirical evidence from Belgian practice |
| title_full | Sponsoring the arts a theoretical framework and empirical evidence from Belgian practice L. J. Peeters ; G. Van Den Dorpe ; M. Verlinden |
| title_fullStr | Sponsoring the arts a theoretical framework and empirical evidence from Belgian practice L. J. Peeters ; G. Van Den Dorpe ; M. Verlinden |
| title_full_unstemmed | Sponsoring the arts a theoretical framework and empirical evidence from Belgian practice L. J. Peeters ; G. Van Den Dorpe ; M. Verlinden |
| title_short | Sponsoring the arts |
| title_sort | sponsoring the arts a theoretical framework and empirical evidence from belgian practice |
| title_sub | a theoretical framework and empirical evidence from Belgian practice |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007547256&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV002800144 |
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