Marketing: Einführung in Theorie und Praxis
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart
Schäffer-Poeschel
1997
|
| Ausgabe: | 2. aktual. Aufl. |
| Schriftenreihe: | Uni-Taschenbücher
1815 |
| Schlagworte: | |
| Beschreibung: | XII, 424 S. graph. Darst. |
| ISBN: | 3825218155 3791060023 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV011238701 | ||
| 003 | DE-604 | ||
| 005 | 20081215 | ||
| 007 | t | ||
| 008 | 970310s1997 gw d||| |||| 00||| ger d | ||
| 020 | |a 3825218155 |9 3-8252-1815-5 | ||
| 020 | |a 3791060023 |9 3-7910-6002-3 | ||
| 035 | |a (OCoLC)258439575 | ||
| 035 | |a (DE-599)BVBBV011238701 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 044 | |a gw |c DE | ||
| 049 | |a DE-824 |a DE-473 |a DE-M49 |a DE-526 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a WIR 810f |2 stub | ||
| 100 | 1 | |a Scharf, Andreas |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |b Einführung in Theorie und Praxis |c Andreas Scharf ; Bernd Schubert |
| 250 | |a 2. aktual. Aufl. | ||
| 264 | 1 | |a Stuttgart |b Schäffer-Poeschel |c 1997 | |
| 300 | |a XII, 424 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Uni-Taschenbücher |v 1815 | |
| 650 | 4 | |a Marketing - Lehrbuch | |
| 650 | 0 | 7 | |a Lehrbuch |0 (DE-588)4123623-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Lehrbuch |0 (DE-588)4123623-3 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Schubert, Bernd |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007542723 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804125739661918208 |
|---|---|
| any_adam_object | |
| author | Scharf, Andreas Schubert, Bernd |
| author_facet | Scharf, Andreas Schubert, Bernd |
| author_role | aut aut |
| author_sort | Scharf, Andreas |
| author_variant | a s as b s bs |
| building | Verbundindex |
| bvnumber | BV011238701 |
| classification_rvk | QP 600 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)258439575 (DE-599)BVBBV011238701 |
| discipline | Wirtschaftswissenschaften |
| edition | 2. aktual. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01451nam a2200433 cb4500</leader><controlfield tag="001">BV011238701</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20081215 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">970310s1997 gw d||| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3825218155</subfield><subfield code="9">3-8252-1815-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3791060023</subfield><subfield code="9">3-7910-6002-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)258439575</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV011238701</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-824</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-M49</subfield><subfield code="a">DE-526</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 810f</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Scharf, Andreas</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">Einführung in Theorie und Praxis</subfield><subfield code="c">Andreas Scharf ; Bernd Schubert</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. aktual. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Stuttgart</subfield><subfield code="b">Schäffer-Poeschel</subfield><subfield code="c">1997</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 424 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Uni-Taschenbücher</subfield><subfield code="v">1815</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing - Lehrbuch</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Lehrbuch</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Lehrbuch</subfield><subfield code="0">(DE-588)4123623-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schubert, Bernd</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-007542723</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV011238701 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:06:21Z |
| institution | BVB |
| isbn | 3825218155 3791060023 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007542723 |
| oclc_num | 258439575 |
| open_access_boolean | |
| owner | DE-824 DE-473 DE-BY-UBG DE-M49 DE-BY-TUM DE-526 |
| owner_facet | DE-824 DE-473 DE-BY-UBG DE-M49 DE-BY-TUM DE-526 |
| physical | XII, 424 S. graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Schäffer-Poeschel |
| record_format | marc |
| series2 | Uni-Taschenbücher |
| spelling | Scharf, Andreas Verfasser aut Marketing Einführung in Theorie und Praxis Andreas Scharf ; Bernd Schubert 2. aktual. Aufl. Stuttgart Schäffer-Poeschel 1997 XII, 424 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Uni-Taschenbücher 1815 Marketing - Lehrbuch Lehrbuch (DE-588)4123623-3 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s Lehrbuch (DE-588)4123623-3 s 1\p DE-604 Schubert, Bernd Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Scharf, Andreas Schubert, Bernd Marketing Einführung in Theorie und Praxis Marketing - Lehrbuch Lehrbuch (DE-588)4123623-3 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4123623-3 (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Marketing Einführung in Theorie und Praxis |
| title_auth | Marketing Einführung in Theorie und Praxis |
| title_exact_search | Marketing Einführung in Theorie und Praxis |
| title_full | Marketing Einführung in Theorie und Praxis Andreas Scharf ; Bernd Schubert |
| title_fullStr | Marketing Einführung in Theorie und Praxis Andreas Scharf ; Bernd Schubert |
| title_full_unstemmed | Marketing Einführung in Theorie und Praxis Andreas Scharf ; Bernd Schubert |
| title_short | Marketing |
| title_sort | marketing einfuhrung in theorie und praxis |
| title_sub | Einführung in Theorie und Praxis |
| topic | Marketing - Lehrbuch Lehrbuch (DE-588)4123623-3 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing - Lehrbuch Lehrbuch Marketing Einführung |
| work_keys_str_mv | AT scharfandreas marketingeinfuhrungintheorieundpraxis AT schubertbernd marketingeinfuhrungintheorieundpraxis |