Marketing management: text and cases
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. [u.a.]
Blackwell Business
1997
|
| Edition: | 1. publ. |
| Subjects: | |
| Physical Description: | XXII, 675 S. Ill., graph. Darst. |
| ISBN: | 1557866945 1557866953 |
Staff View
MARC
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| 250 | |a 1. publ. | ||
| 264 | 1 | |a Cambridge, Mass. [u.a.] |b Blackwell Business |c 1997 | |
| 300 | |a XXII, 675 S. |b Ill., graph. Darst. | ||
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Record in the Search Index
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| author | Czinkota, Michael R. Kotabe, Masaaki 1954- Mercer, David 1928-1980 |
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| author_role | aut aut aut |
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| building | Verbundindex |
| bvnumber | BV011236882 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV011236882 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:06:19Z |
| institution | BVB |
| isbn | 1557866945 1557866953 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007541188 |
| oclc_num | 34472759 |
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| owner | DE-703 DE-11 |
| owner_facet | DE-703 DE-11 |
| physical | XXII, 675 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Blackwell Business |
| record_format | marc |
| spelling | Czinkota, Michael R. Verfasser aut Marketing management text and cases Michael R. Czinkota ; Masaaki Kotabe ; David Mercer 1. publ. Cambridge, Mass. [u.a.] Blackwell Business 1997 XXII, 675 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Mercer, David 1928-1980 Verfasser (DE-588)118580981 aut |
| spellingShingle | Czinkota, Michael R. Kotabe, Masaaki 1954- Mercer, David 1928-1980 Marketing management text and cases Marketing gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management text and cases |
| title_auth | Marketing management text and cases |
| title_exact_search | Marketing management text and cases |
| title_full | Marketing management text and cases Michael R. Czinkota ; Masaaki Kotabe ; David Mercer |
| title_fullStr | Marketing management text and cases Michael R. Czinkota ; Masaaki Kotabe ; David Mercer |
| title_full_unstemmed | Marketing management text and cases Michael R. Czinkota ; Masaaki Kotabe ; David Mercer |
| title_short | Marketing management |
| title_sort | marketing management text and cases |
| title_sub | text and cases |
| topic | Marketing gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing Management Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT czinkotamichaelr marketingmanagementtextandcases AT kotabemasaaki marketingmanagementtextandcases AT mercerdavid marketingmanagementtextandcases |