Marketing management: text and cases
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass. [u.a.]
Blackwell Business
1997
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | XXII, 675 S. Ill., graph. Darst. |
| ISBN: | 1557866945 1557866953 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV011236882 | ||
| 003 | DE-604 | ||
| 005 | 19970319 | ||
| 007 | t | ||
| 008 | 970310s1997 ad|| |||| 00||| eng d | ||
| 020 | |a 1557866945 |9 1-55786-694-5 | ||
| 020 | |a 1557866953 |9 1-55786-695-3 | ||
| 035 | |a (OCoLC)34472759 | ||
| 035 | |a (DE-599)BVBBV011236882 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-703 |a DE-11 | ||
| 050 | 0 | |a HF5415.13 | |
| 082 | 0 | |a 658.8 |2 21 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Czinkota, Michael R. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b text and cases |c Michael R. Czinkota ; Masaaki Kotabe ; David Mercer |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Cambridge, Mass. [u.a.] |b Blackwell Business |c 1997 | |
| 300 | |a XXII, 675 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Management |v Case studies | |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Kotabe, Masaaki |d 1954- |e Verfasser |0 (DE-588)137231857 |4 aut | |
| 700 | 1 | |a Mercer, David |d 1928-1980 |e Verfasser |0 (DE-588)118580981 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-007541188 | ||
Datensatz im Suchindex
| _version_ | 1804125737502900224 |
|---|---|
| any_adam_object | |
| author | Czinkota, Michael R. Kotabe, Masaaki 1954- Mercer, David 1928-1980 |
| author_GND | (DE-588)137231857 (DE-588)118580981 |
| author_facet | Czinkota, Michael R. Kotabe, Masaaki 1954- Mercer, David 1928-1980 |
| author_role | aut aut aut |
| author_sort | Czinkota, Michael R. |
| author_variant | m r c mr mrc m k mk d m dm |
| building | Verbundindex |
| bvnumber | BV011236882 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.13 |
| callnumber-search | HF5415.13 |
| callnumber-sort | HF 45415.13 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)34472759 (DE-599)BVBBV011236882 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV011236882 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:06:19Z |
| institution | BVB |
| isbn | 1557866945 1557866953 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007541188 |
| oclc_num | 34472759 |
| open_access_boolean | |
| owner | DE-703 DE-11 |
| owner_facet | DE-703 DE-11 |
| physical | XXII, 675 S. Ill., graph. Darst. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Blackwell Business |
| record_format | marc |
| spelling | Czinkota, Michael R. Verfasser aut Marketing management text and cases Michael R. Czinkota ; Masaaki Kotabe ; David Mercer 1. publ. Cambridge, Mass. [u.a.] Blackwell Business 1997 XXII, 675 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s DE-604 Kotabe, Masaaki 1954- Verfasser (DE-588)137231857 aut Mercer, David 1928-1980 Verfasser (DE-588)118580981 aut |
| spellingShingle | Czinkota, Michael R. Kotabe, Masaaki 1954- Mercer, David 1928-1980 Marketing management text and cases Marketing gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 (DE-588)4522595-3 |
| title | Marketing management text and cases |
| title_auth | Marketing management text and cases |
| title_exact_search | Marketing management text and cases |
| title_full | Marketing management text and cases Michael R. Czinkota ; Masaaki Kotabe ; David Mercer |
| title_fullStr | Marketing management text and cases Michael R. Czinkota ; Masaaki Kotabe ; David Mercer |
| title_full_unstemmed | Marketing management text and cases Michael R. Czinkota ; Masaaki Kotabe ; David Mercer |
| title_short | Marketing management |
| title_sort | marketing management text and cases |
| title_sub | text and cases |
| topic | Marketing gtt Marketing Management Marketing Management Case studies Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketing Management Marketing Management Case studies Marketingmanagement Fallstudiensammlung |
| work_keys_str_mv | AT czinkotamichaelr marketingmanagementtextandcases AT kotabemasaaki marketingmanagementtextandcases AT mercerdavid marketingmanagementtextandcases |