Forming the future: lessons from the Saturn Corporation

Revolutionary events require revolutionary ideas. This is the first complete account of the dramatic creation of the Saturn Corporation, General Motors' highly publicized attempt to design a product that could compete in an automobile market dominated by the Japanese. In GM's quest, the un...

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1. Verfasser: O'Toole, Jack (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Cambridge, Mass. [u.a.] Blackwell 1996
Ausgabe:1. publ.
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Zusammenfassung:Revolutionary events require revolutionary ideas. This is the first complete account of the dramatic creation of the Saturn Corporation, General Motors' highly publicized attempt to design a product that could compete in an automobile market dominated by the Japanese. In GM's quest, the union played a tremendously important role in the design, development, and implementation of the Saturn Corporation. A leading representative of the United Auto Workers union and one of the company's 99 founders, Jack O'Toole explains the unique Memorandum of Agreement between the union and Saturn - a model for labor-management relations and codetermination in the 21st century.
Beschreibung:XII, 208 S. graph. Darst.
ISBN:1557868360

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