Images of old age in German and American print media: empirical investigations into defining principles and patterns of visual representation
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Aachen
Shaker
1997
|
| Ausgabe: | Als Ms. gedr. |
| Schriftenreihe: | Sprache & Kultur
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Zugl.: Kiel, Univ., Diss., 1992 u.d.T.: Lohmann, Robin Howell: Images of old age in German print media |
| Beschreibung: | 199 S. Ill., graph. Darst. |
| ISBN: | 3826521684 |
Internformat
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| 245 | 1 | 0 | |a Images of old age in German and American print media |b empirical investigations into defining principles and patterns of visual representation |c Robin Lohmann |
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Datensatz im Suchindex
| _version_ | 1804125703038304256 |
|---|---|
| adam_text | Table of Contents
Introduction 1
1. Theoretical Background
1 1 Aging Measures: Defining Old 4
1.1.1 Chronological Age 4
1.1.2 Biological Age 6
1.1.3 Social Age 7
1.1.4 Cognitive Age 9
1 2 The Role of Anthropology 10
1.2.1 The Life Course Model of Aging 10
1.2.2 Medical Anthropology 11
1.2.3 Morphological and Appearance Changes Associated 12
with Aging
1.2.3.1 Weight and Body Composition 12
1.2.3.2 Height 13
1.2.3.3 Skin and Face 14
1.3 Population Aging: 15
Characteristics of the Demographic Transition
1.4 Societal Development and the Status of the Elderly: 19
Functional Roles and the Concept of Social Exchange
1.4.1 Modernization Theory 19
1.4.2 Aging in Preindustrial Societies 20
1.5 Health and Aging 23
1.5.1 Multidimensionality 23
1.5.2 The Biomedicalization of Aging 25
1.5.3 Chronic Conditions as the Diseases of Old Age 27
1.5.4 The Compression of Morbidity: Fries anti Fries Argument 29
1.5.5 Health Promotion Research 31
1.5.6 The Concept of Wellness 33
1.5.7 Health as an Open Market 34
1.6 Disengagement, Activity, and Continuity Theories 35
1.7 Intergenerational Conflict and Ageism 37
1.7.1 Old Age Lobby Groups and Voting Patterns 39
1.7.2 Ageism in Media and Marketing 41
2. Empirical Part 1: Content Analysis of Advertisements in German
and American Magazines Targeted at Older Readers
2.1 Objective and Description of the Sample 43
2.2 Results 45
2.2.1 Technical Variables 45
2.2.2 Product Categories 46
2.2.1 Health Product Categories 48
2.3.2 Introduction to the Sickness and Wellness Models 49
2.2.3.1 Frequency of the Sickness, Wellness, and Fear/Guilt 51
Approaches in German and American Health Advertising
2.2.3.2 Communication Techniques Used in the Wellness Model 53
2.2.3.3 Summary: Characteristics of the Wellness Model 60
2.2.3.4 Communication Techniques Used in the Sickness Model 61
2.2.3.5 Summary: Characterisitcs of the Sickness Model 70
2.2.4 Use of Older Models: Frequency of Occurrence 71
and Representation of Relationships and Activities
2.2.5 Disengagement, Activity, and Continuity Theories 74
Reflected in German and American Advertising
2.2.6 Advertising Emphasis and Article Content 85
2.3 Conclusions and Introduction to Empirical Part 2 89
3. Empirical Part 2: Content Analysis of Advertisements In Popular
German Illustrated Magazines
3.1 Objective and Description of the Sample 90
3.2 Demographic Characteristics of Magazine Readers 91
3.3 Results 94
3.3.1 Frequency of Older Models in the Magazine Subgroups 94
3.3.2 Older Model Symbolic Types 96
3.3.2.1 The Clown 98
3.3.2.2 The Aristocrat 104
3.3.2.3 Old as Excentric 107
3.3.2.4 Older Man Still Working 112
3.3.2.5 Older Man as Authority 112
3.3.2.6 The Grandfather 115
3.3.2.7 The Traditional Woman 116
3.3.2.8 The Glamorous 50 s 117
3.3.2.9 The Grandmother 118
3.3.2.10 Young Made Old 119
3.3.2.11 Old Made Young 120
3.3.3 Frequency of Occurrence: Male Model Types 122
3.3.4 Frequency of Occurrence: Female Model Types 123
3.3.5 Frequency of Occurrence: Combined Types 124
3.3.6 Product Category and Older Model Types 126
3.3.6.1 Products Advertised in the Magazine Subgroups 126
3.3.6.2 Model Type and Product Category 129
3.4 Conclusions and Introduction to Empirical Part 3 131
4. Empirical Part 3: Personal Interviews
4.1 Objective and Description of the Sample 132
4.2 Interview Design 135
4.2.1 Part 1: Model Identification 135
4.2.2 Part 2: Health Self Perception and the Importance 135
of Health Maintenance Practices
4.3 Results of the Pre Test Interview 137
4.4 Design of the Principle Interview 138
4 5 Results Part 1: Model Identification 140
4.5.1 Female Types 140
4.5.2 Male Types 145
4.5.3 Couple Types 1*8
4.5.4 Comparison of Interview Evaluations with Model Type 152
Frequency in the Print Media
4.6 Results Part 2: Health Self Perception 154
and the Importance of Health Maintenance Practices
4 6.1 Physical Variables 154
4 6.2 Mental Variables 156
4.6.3 Health Attitudes and Personal Control 158
4.6.4 Relative Importance of Health Maintenance Practices 160
5. Discussion and Interpretation of the Empirical Results
5.1 Empirical Part 1: Content Analysis of Advertisements 162
in German and American Magazines Targeted at
Older Readers
5.2 Empirical Part 2: Content Analysis of Advertisements in 164
Popular German Illustrated Magazines
5.3 Empirical Part 3: Personal Interviews 166
Closing Statement 170
References 172
Appendix 188
|
| any_adam_object | 1 |
| author | Lohmann, Robin |
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| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| edition | Als Ms. gedr. |
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| spelling | Lohmann, Robin Verfasser aut Images of old age in German and American print media empirical investigations into defining principles and patterns of visual representation Robin Lohmann Als Ms. gedr. Aachen Shaker 1997 199 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sprache & Kultur Zugl.: Kiel, Univ., Diss., 1992 u.d.T.: Lohmann, Robin Howell: Images of old age in German print media Anzeigenwerbung (DE-588)4112549-6 gnd rswk-swf Altenbild (DE-588)4195112-8 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland (DE-588)4011882-4 g Anzeigenwerbung (DE-588)4112549-6 s Altenbild (DE-588)4195112-8 s DE-604 USA (DE-588)4078704-7 g HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007516451&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Lohmann, Robin Images of old age in German and American print media empirical investigations into defining principles and patterns of visual representation Anzeigenwerbung (DE-588)4112549-6 gnd Altenbild (DE-588)4195112-8 gnd |
| subject_GND | (DE-588)4112549-6 (DE-588)4195112-8 (DE-588)4078704-7 (DE-588)4011882-4 (DE-588)4113937-9 |
| title | Images of old age in German and American print media empirical investigations into defining principles and patterns of visual representation |
| title_auth | Images of old age in German and American print media empirical investigations into defining principles and patterns of visual representation |
| title_exact_search | Images of old age in German and American print media empirical investigations into defining principles and patterns of visual representation |
| title_full | Images of old age in German and American print media empirical investigations into defining principles and patterns of visual representation Robin Lohmann |
| title_fullStr | Images of old age in German and American print media empirical investigations into defining principles and patterns of visual representation Robin Lohmann |
| title_full_unstemmed | Images of old age in German and American print media empirical investigations into defining principles and patterns of visual representation Robin Lohmann |
| title_short | Images of old age in German and American print media |
| title_sort | images of old age in german and american print media empirical investigations into defining principles and patterns of visual representation |
| title_sub | empirical investigations into defining principles and patterns of visual representation |
| topic | Anzeigenwerbung (DE-588)4112549-6 gnd Altenbild (DE-588)4195112-8 gnd |
| topic_facet | Anzeigenwerbung Altenbild USA Deutschland Hochschulschrift |
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