Buy this book: studies in advertising and consumption
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Routledge
1997
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XII, 355 S. Ill., graph. Darst. |
| ISBN: | 0415141311 041514132X |
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| 648 | 7 | |a Geschichte 1945-1994 |2 gnd |9 rswk-swf | |
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| 650 | 4 | |a Consommateurs - Comportement | |
| 650 | 4 | |a Consommation (Économie politique) - Aspect social | |
| 650 | 7 | |a Consumentengedrag |2 gtt | |
| 650 | 7 | |a Consumentisme |2 gtt | |
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| 650 | 4 | |a Publicité - Aspect social | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Kultur | |
| 650 | 4 | |a Advertising |x Social aspects | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Consumption (Economics) |x Social aspects | |
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Datensatz im Suchindex
| _version_ | 1804125689613385728 |
|---|---|
| adam_text | CONTENTS
List of illustrations viii
Notes on contributors x
Introduction 1
Part I Theories and histories
1 PATHS TO MASS CONSUMPTION: BRITAIN
AND THE USA SINCE 1945 15
Frank Mort
2; FRAMING ADVERTISING: CULTURAL ANALYSIS
^ AND THE INCRIMINATION OF VISUAL TEXTS 34
Mica Nava
3 CONSUMER CULTURE AND THE POLITICS OF NEED 51
Don Slater
4 THE BENETTON TOSCANI EFFECT: TESTING THE
LIMITS OF CONVENTIONAL ADVERTISING 64
Pasi Falk
Part II The advertising industry: transitions,
processes and reflexivity
5 INVESTMENTS IN THE IMAGINARY CONSUMER:
CONJECTURES REGARDING POWER, KNOWLEDGE
AND ADVERTISING 87
Celia Lury and Alan Warde
6 ADVERTISING EXECUTIVES AS MODERN MEN:
MASCULINITY AND THE UK ADVERTISING
INDUSTRY IN THE 1980s 103
Sean Nixon
CONTENTS
7) CAPITAL S CULTURAL STUDY: MARKETING POPULAR
ETHNOGRAPHY OF US LATINO CULTURE 120
Roberta J. Astroff
Part III Case studies: campaigns and products
8 IMAGE POLITICS: NEGATIVE ADVERTISING
STRATEGIES AND THE ELECTION AUDIENCE 139
Stephen Kline
9 KEEPING MRS DAWSON BUSY: SAFE SEX,
GENDER AND PLEASURE IN CONDOM
ADVERTISING SINCE 1970 157
Paul Jobling
10 TRANSNATIONAL PUBLISHING: THE CASE OF ELLE
DECORATION 178
Barbara Usherwood
11 ADDRESSING THE PUBLIC: TELEVISION,
CONSUMPTION AND THE FAMILY IN
AUSTRIA IN THE 1950s AND 1960s 191
Monika Bernold and Andrea Ellmeier
Part IV Textual strategies
12 RESORT TO NOSTALGIA: MOUNTAINS, MEMORIES
AND MYTHS OF TIME 207
Andrew Wernick
13 LISTEN TO BRITAIN: MUSIC, ADVERTISING AND
POSTMODERN CULTURE 224
Andrew Blake
14 ADVERTISING AND THE MODULATION OF
NARCISSISM: THE CASE OF ADULTERY 239
Iain MacRury
Part V Readers as producers of meaning
15 LEAKY BOUNDARIES: INTERTEXTUALITY AND
YOUNG ADULT EXPERIENCES OF ADVERTISING 257
Stephanie O Donohoe
16 CYNICISM AND AMBIGUITY: BRITISH CORPORATE
RESPONSIBILITY ADVERTISEMENTS AND THEIR
READERS IN THE 1990s 276
Kim Christian Schwder
vi
1
j CONTENTS
17 (AD)DRESSING THE DYKE: LESBIAN LOOKS AND
LESBIANS LOOKING 291
J Reina Lewis and Katrina Rolley
j
j Part VI Consumption and identity
18 POWER DRESSING AND THE CONSTRUCTION OF
THE CAREER WOMAN 311
Joanne Entwistle
19 CONSUMPTION AND IDENTITY BEFORE GOING
TO COLLEGE, 1970 93 324
Michael Smee
20 WHEN THE MEANING IS NOT A MESSAGE: A
CRITIQUE OF THE CONSUMPTION AS
COMMUNICATION THESIS 340
Colin Campbell
Index 352
vii
LIST OF ILLUSTRATIONS I
FIGURES
1.1 Burton s advertisement: the image of a gentleman, undated. 21
2.1 The Commission for Racial Equality advertisement
produced by Saatchi and Saatchi, 1995. 44
4.1 Benetton advertisement: dying AIDS victim, 1992. 71
4.2 Benetton advertisement: a more conventional image from
a Benetton catalogue, 1994. 74
4.3 Advertisement promoting a conference of Finnish marketing
professionals, 1994. 75
4.4 Benetton advertisement: the blood stained clothes of a
Bosnian soldier, 1994. 77
4.5 Benetton advertisement: oil stained bird, 1992. 78
4.6 Benetton advertisement: burning car, 1992. 79
4.7 Kadu Clothing advertisement: cut open shark with human
skeleton, Time July 1994. 80
8.1 Salient dimensions of leadership. 149
8.2 Remembering segments and spots key message. 150
9.1 And she s too embarrassed to ask him to use a condom?
1992 (HEA). 164
9.2 How far will you go before you mention condoms?
1992 (HEA). 164
9.3 Street smarts, no condom, no date! 1993
(San Francisco AIDS Foundation). 165
9.4 For safer sex, pinch this tip. 1993 (HEA). 166
9.5 He s into safer sex, so why not give him a hand?
1990 (HEA). 167
9.6 Sex hasn t changed much over the years. Fortunately
condoms have, 1993 (HEA). 173
10.1 The cover of a pre launch publicity leaflet for
Elk Decoration, 1989. 180
12.1 Oldsmobile advertisement, 1950, USA (Colliers). 210
viii
LIST OF ILLUSTRATIONS
12.2 Intrawest advertisement: Get back , 1993. 213
12.3 Intrawest advertisement: We ve moved Heaven
and Earth , 1993. 214
12.4 Intrawest advertisement: Own your own piece of Heaven ,
1993. 215
15.1 Intertextuality at work: you ll only get the joke if you ve
seen the television advert. 270
16.1 Three types of response to corporate advertisements. 286
17.1 Looking butch. 301
17.2 Gendered couples. 302
17.3 Lesbian moments. 303
17.4 Twinning. 304
17.5 Overt pleasures? 306
TABLES
14.1 Basic product specifications for Peugeot 306,
Renault Laguna and Volkswagen Passat. 248
16.1 Corporate responsibility ads in British publications. 278
16.2 Advertisements used in the second interview. 280
ix
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| spellingShingle | Buy this book studies in advertising and consumption Beïnvloeding gtt Consommateurs - Comportement Consommation (Économie politique) - Aspect social Consumentengedrag gtt Consumentisme gtt Culturele aspecten gtt Publicité - Aspect social Reclame gtt Gesellschaft Kultur Advertising Social aspects Consumer behavior Consumption (Economics) Social aspects Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
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| title | Buy this book studies in advertising and consumption |
| title_auth | Buy this book studies in advertising and consumption |
| title_exact_search | Buy this book studies in advertising and consumption |
| title_full | Buy this book studies in advertising and consumption ed. by Mica Nava ... |
| title_fullStr | Buy this book studies in advertising and consumption ed. by Mica Nava ... |
| title_full_unstemmed | Buy this book studies in advertising and consumption ed. by Mica Nava ... |
| title_short | Buy this book |
| title_sort | buy this book studies in advertising and consumption |
| title_sub | studies in advertising and consumption |
| topic | Beïnvloeding gtt Consommateurs - Comportement Consommation (Économie politique) - Aspect social Consumentengedrag gtt Consumentisme gtt Culturele aspecten gtt Publicité - Aspect social Reclame gtt Gesellschaft Kultur Advertising Social aspects Consumer behavior Consumption (Economics) Social aspects Werbung (DE-588)4065541-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Beïnvloeding Consommateurs - Comportement Consommation (Économie politique) - Aspect social Consumentengedrag Consumentisme Culturele aspecten Publicité - Aspect social Reclame Gesellschaft Kultur Advertising Social aspects Consumer behavior Consumption (Economics) Social aspects Werbung Verbraucherverhalten Großbritannien Konferenzschrift 1994 London |
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