Publicity on the Internet: creating successful publicity campaigns on the Internet and the commercial online services
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Wiley
1997
|
| Schlagworte: | |
| Beschreibung: | XII, 401 S. |
| ISBN: | 0471161756 |
Internformat
MARC
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| 300 | |a XII, 401 S. | ||
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| 650 | 4 | |a Publicité sur Internet | |
| 650 | 4 | |a Kommunikation | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet in publicity | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | O'Keefe, Steve |
| author_facet | O'Keefe, Steve |
| author_role | aut |
| author_sort | O'Keefe, Steve |
| author_variant | s o so |
| building | Verbundindex |
| bvnumber | BV011173608 |
| callnumber-first | H - Social Science |
| callnumber-label | HM263 |
| callnumber-raw | HM263 |
| callnumber-search | HM263 |
| callnumber-sort | HM 3263 |
| callnumber-subject | HM - Sociology |
| classification_rvk | QP 650 QR 760 |
| ctrlnum | (OCoLC)35209412 (DE-599)BVBBV011173608 |
| dewey-full | 659/.0285/467 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659/.0285/467 |
| dewey-search | 659/.0285/467 |
| dewey-sort | 3659 3285 3467 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV011173608 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:05:13Z |
| institution | BVB |
| isbn | 0471161756 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007491721 |
| oclc_num | 35209412 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-739 DE-B170 |
| owner_facet | DE-355 DE-BY-UBR DE-739 DE-B170 |
| physical | XII, 401 S. |
| publishDate | 1997 |
| publishDateSearch | 1997 |
| publishDateSort | 1997 |
| publisher | Wiley |
| record_format | marc |
| spelling | O'Keefe, Steve Verfasser aut Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services Steve O'Keefe New York [u.a.] Wiley 1997 XII, 401 S. txt rdacontent n rdamedia nc rdacarrier Communicatie gtt Internet dans la publicité Internet gtt Public relations gtt Publicité sur Internet Kommunikation Internet advertising Internet in publicity Internet (DE-588)4308416-3 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Internet (DE-588)4308416-3 s Kommunikation (DE-588)4031883-7 s DE-604 Öffentlichkeitsarbeit (DE-588)4043188-5 s Unternehmen (DE-588)4061963-1 s |
| spellingShingle | O'Keefe, Steve Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services Communicatie gtt Internet dans la publicité Internet gtt Public relations gtt Publicité sur Internet Kommunikation Internet advertising Internet in publicity Internet (DE-588)4308416-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4308416-3 (DE-588)4043188-5 (DE-588)4061963-1 (DE-588)4031883-7 |
| title | Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services |
| title_auth | Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services |
| title_exact_search | Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services |
| title_full | Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services Steve O'Keefe |
| title_fullStr | Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services Steve O'Keefe |
| title_full_unstemmed | Publicity on the Internet creating successful publicity campaigns on the Internet and the commercial online services Steve O'Keefe |
| title_short | Publicity on the Internet |
| title_sort | publicity on the internet creating successful publicity campaigns on the internet and the commercial online services |
| title_sub | creating successful publicity campaigns on the Internet and the commercial online services |
| topic | Communicatie gtt Internet dans la publicité Internet gtt Public relations gtt Publicité sur Internet Kommunikation Internet advertising Internet in publicity Internet (DE-588)4308416-3 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communicatie Internet dans la publicité Internet Public relations Publicité sur Internet Kommunikation Internet advertising Internet in publicity Öffentlichkeitsarbeit Unternehmen |
| work_keys_str_mv | AT okeefesteve publicityontheinternetcreatingsuccessfulpublicitycampaignsontheinternetandthecommercialonlineservices |