Packaging the presidency: a history and criticism of presidential campaign advertising
Now in a new Third Edition, Kathleen Hall Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign. Throughout, an argument emerges that is subtle but persua...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Oxford Univ. Pr.
1996
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Zusammenfassung: | Now in a new Third Edition, Kathleen Hall Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign. Throughout, an argument emerges that is subtle but persuasive; though often equivocal, and even downright sleazy, political advertising is vital in reminding voters of the choices at the heart of democracy This new edition covers such issues as the new forms of exposition created by cable television that so powerfully affected the 1992 campaign. The wide variety of venues, including MTV and the Nashville Network, coupled with almost daily appearances on morning talk shows, afforded candidates the ability to reach audiences by the millions in "news-ads" that served as free extended commercials. Jamieson points out the success of Ross Perot's unconventional revival of the thirty-minute program spot and the increasing prevalence of "adwatchs," in which the press polices the fairness and accuracy of campaign accusations. And we see how campaign intrigue reached a new high with satellite tracking that allowed candidates to capture copies of ads as they went on the air. "We would put ads on the satellite that we weren't going to run," recalls Clinton campaign manager James Carville, "just to freak them out Fake spots, so they would have to put some time and money together and respond to it." Entertaining and timely, Packaging the Presidency convincingly demonstrates, the successful "packaging" of presidents is a complex, and far from automatic, process |
| Beschreibung: | XXVI, 578 S. Ill. |
| ISBN: | 0195089413 0195089421 |
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| 520 | 3 | |a Now in a new Third Edition, Kathleen Hall Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign. Throughout, an argument emerges that is subtle but persuasive; though often equivocal, and even downright sleazy, political advertising is vital in reminding voters of the choices at the heart of democracy | |
| 520 | |a This new edition covers such issues as the new forms of exposition created by cable television that so powerfully affected the 1992 campaign. The wide variety of venues, including MTV and the Nashville Network, coupled with almost daily appearances on morning talk shows, afforded candidates the ability to reach audiences by the millions in "news-ads" that served as free extended commercials. Jamieson points out the success of Ross Perot's unconventional revival of the thirty-minute program spot and the increasing prevalence of "adwatchs," in which the press polices the fairness and accuracy of campaign accusations. And we see how campaign intrigue reached a new high with satellite tracking that allowed candidates to capture copies of ads as they went on the air. "We would put ads on the satellite that we weren't going to run," recalls Clinton campaign manager James Carville, "just to freak them out | ||
| 520 | |a Fake spots, so they would have to put some time and money together and respond to it." Entertaining and timely, Packaging the Presidency convincingly demonstrates, the successful "packaging" of presidents is a complex, and far from automatic, process | ||
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Datensatz im Suchindex
| _version_ | 1804125667979165696 |
|---|---|
| any_adam_object | |
| author | Jamieson, Kathleen Hall |
| author_facet | Jamieson, Kathleen Hall |
| author_role | aut |
| author_sort | Jamieson, Kathleen Hall |
| author_variant | k h j kh khj |
| building | Verbundindex |
| bvnumber | BV011172988 |
| callnumber-first | J - Political Science |
| callnumber-label | JK524 |
| callnumber-raw | JK524 |
| callnumber-search | JK524 |
| callnumber-sort | JK 3524 |
| callnumber-subject | JK - United States |
| classification_rvk | MG 70470 MG 70690 |
| ctrlnum | (OCoLC)32237405 (DE-599)BVBBV011172988 |
| dewey-full | 324.7/0973 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/0973 |
| dewey-search | 324.7/0973 |
| dewey-sort | 3324.7 3973 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | 3. ed. |
| era | Geschichte 1952-1988 gnd |
| era_facet | Geschichte 1952-1988 |
| format | Book |
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| geographic | USA United States Politics and government 1945-1989 United States Politics and government 1989- USA (DE-588)4078704-7 gnd |
| geographic_facet | USA United States Politics and government 1945-1989 United States Politics and government 1989- |
| id | DE-604.BV011172988 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T18:05:13Z |
| institution | BVB |
| isbn | 0195089413 0195089421 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-007491176 |
| oclc_num | 32237405 |
| open_access_boolean | |
| owner | DE-12 DE-29 DE-384 DE-11 |
| owner_facet | DE-12 DE-29 DE-384 DE-11 |
| physical | XXVI, 578 S. Ill. |
| publishDate | 1996 |
| publishDateSearch | 1996 |
| publishDateSort | 1996 |
| publisher | Oxford Univ. Pr. |
| record_format | marc |
| spelling | Jamieson, Kathleen Hall Verfasser aut Packaging the presidency a history and criticism of presidential campaign advertising Kathleen Hall Jamieson 3. ed. New York [u.a.] Oxford Univ. Pr. 1996 XXVI, 578 S. Ill. txt rdacontent n rdamedia nc rdacarrier Now in a new Third Edition, Kathleen Hall Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful 1992 Clinton campaign. Throughout, an argument emerges that is subtle but persuasive; though often equivocal, and even downright sleazy, political advertising is vital in reminding voters of the choices at the heart of democracy This new edition covers such issues as the new forms of exposition created by cable television that so powerfully affected the 1992 campaign. The wide variety of venues, including MTV and the Nashville Network, coupled with almost daily appearances on morning talk shows, afforded candidates the ability to reach audiences by the millions in "news-ads" that served as free extended commercials. Jamieson points out the success of Ross Perot's unconventional revival of the thirty-minute program spot and the increasing prevalence of "adwatchs," in which the press polices the fairness and accuracy of campaign accusations. And we see how campaign intrigue reached a new high with satellite tracking that allowed candidates to capture copies of ads as they went on the air. "We would put ads on the satellite that we weren't going to run," recalls Clinton campaign manager James Carville, "just to freak them out Fake spots, so they would have to put some time and money together and respond to it." Entertaining and timely, Packaging the Presidency convincingly demonstrates, the successful "packaging" of presidents is a complex, and far from automatic, process USA Präsident (DE-588)2033432-1 gnd rswk-swf Geschichte 1952-1988 gnd rswk-swf Campagnes électorales - Etats-Unis ram Presidentskandidaten gtt Présidents - Etats-Unis - Election - Histoire ram Publicité politique - Etats-Unis ram Verkiezingscampagnes gtt Politik Advertising, Political United States Presidents United States Election Präsidentenwahl (DE-588)4047020-9 gnd rswk-swf Wahlpropaganda (DE-588)4188928-9 gnd rswk-swf Bundespräsidentenwahl (DE-588)4146974-4 gnd rswk-swf Wahlkampf (DE-588)4064292-6 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf USA United States Politics and government 1945-1989 United States Politics and government 1989- USA (DE-588)4078704-7 gnd rswk-swf USA Präsident (DE-588)2033432-1 b Präsidentenwahl (DE-588)4047020-9 s Wahlpropaganda (DE-588)4188928-9 s Geschichte (DE-588)4020517-4 s DE-604 Wahlkampf (DE-588)4064292-6 s 1\p DE-604 Geschichte 1952-1988 z 2\p DE-604 USA (DE-588)4078704-7 g 3\p DE-604 Bundespräsidentenwahl (DE-588)4146974-4 s 4\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jamieson, Kathleen Hall Packaging the presidency a history and criticism of presidential campaign advertising USA Präsident (DE-588)2033432-1 gnd Campagnes électorales - Etats-Unis ram Presidentskandidaten gtt Présidents - Etats-Unis - Election - Histoire ram Publicité politique - Etats-Unis ram Verkiezingscampagnes gtt Politik Advertising, Political United States Presidents United States Election Präsidentenwahl (DE-588)4047020-9 gnd Wahlpropaganda (DE-588)4188928-9 gnd Bundespräsidentenwahl (DE-588)4146974-4 gnd Wahlkampf (DE-588)4064292-6 gnd Geschichte (DE-588)4020517-4 gnd |
| subject_GND | (DE-588)2033432-1 (DE-588)4047020-9 (DE-588)4188928-9 (DE-588)4146974-4 (DE-588)4064292-6 (DE-588)4020517-4 (DE-588)4078704-7 |
| title | Packaging the presidency a history and criticism of presidential campaign advertising |
| title_auth | Packaging the presidency a history and criticism of presidential campaign advertising |
| title_exact_search | Packaging the presidency a history and criticism of presidential campaign advertising |
| title_full | Packaging the presidency a history and criticism of presidential campaign advertising Kathleen Hall Jamieson |
| title_fullStr | Packaging the presidency a history and criticism of presidential campaign advertising Kathleen Hall Jamieson |
| title_full_unstemmed | Packaging the presidency a history and criticism of presidential campaign advertising Kathleen Hall Jamieson |
| title_short | Packaging the presidency |
| title_sort | packaging the presidency a history and criticism of presidential campaign advertising |
| title_sub | a history and criticism of presidential campaign advertising |
| topic | USA Präsident (DE-588)2033432-1 gnd Campagnes électorales - Etats-Unis ram Presidentskandidaten gtt Présidents - Etats-Unis - Election - Histoire ram Publicité politique - Etats-Unis ram Verkiezingscampagnes gtt Politik Advertising, Political United States Presidents United States Election Präsidentenwahl (DE-588)4047020-9 gnd Wahlpropaganda (DE-588)4188928-9 gnd Bundespräsidentenwahl (DE-588)4146974-4 gnd Wahlkampf (DE-588)4064292-6 gnd Geschichte (DE-588)4020517-4 gnd |
| topic_facet | USA Präsident Campagnes électorales - Etats-Unis Presidentskandidaten Présidents - Etats-Unis - Election - Histoire Publicité politique - Etats-Unis Verkiezingscampagnes Politik Advertising, Political United States Presidents United States Election Präsidentenwahl Wahlpropaganda Bundespräsidentenwahl Wahlkampf Geschichte USA United States Politics and government 1945-1989 United States Politics and government 1989- |
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