The discourse of classified advertising: exploring the nature of linguistic simplicity
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Oxford Univ. Press
1996
|
| Schriftenreihe: | Oxford studies in sociolinguistics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 208 S. |
| ISBN: | 0195100328 |
Internformat
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| 245 | 1 | 0 | |a The discourse of classified advertising |b exploring the nature of linguistic simplicity |c Paul Bruthiaux |
| 264 | 1 | |a New York [u.a.] |b Oxford Univ. Press |c 1996 | |
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
1 Theoretical issues, 3
Linguistic simplicity and register variation, 6
Linguistic simplicity and linguistic theory, 8
Linguistic simplicity and the parameters of discourse, 11
Linguistic simplicity and innateness, 19
Register studies, linguistic simplicity, and classified
ads register, 20
Aims and structure of the book, 21
2 Situating the corpus, 23
The language of advertising and classified ads register, 23
Source and nature of the corpus, 31
Representativeness of the corpus, 36
3 Syntactic elaboration, 39
Characteristics of syntactic elaboration in classified
ads register, 41
Definite articles, 41
Indefinite articles, 45
Pronouns, 49
Do auxiliaries, 52
Modals, 54
Negatives, 57
Be copulas, 59
Prepositions, 63
Relativization, 66
Lexical compounds, 70
Coordination, 72
Subordination, 77
Adjectival and nominal chains, 79
xiv Contents
Economy language and ambiguity, 81
Classified ads register and syntactic elaboration, 84
Summary, 87
4 Conventionalization, 90
Idiomatic sequences, 93
Collocation, 97
Lexical collocation, 97
Structural collocation, 108
Conventionalization and discourse structure, 120
Auto ads, 121
Apartment ads, 124
Job ads, 125
Personal ads, 128
Summary, 130
5 Functional variation, 132
Cross category analysis of features, 134
Definite articles, 134
Indefinite articles, 137
First and second person pronouns, 137
Relative pronouns, 138
Be copulas, 138
Prepositions, 139
Patterns of distribution, 139
Functional analysis, 143
Definite articles, 144
Indefinite articles, 146
First and second person pronouns, 148
Relative pronouns, 149
Be copulas, 152
Prepositions, 154
Discussion and implications, 156
6 Classified advertising in its linguistic context, 160
Toward a multifunctional model of linguistic simplicity, 161
Description, 161
Processing, 166
Contents xv
Linguistic simplicity and grammatical theory, 170
Suggestions for further research, 173
Appendix A Summary of features of linguistic simplification, 177
Appendix B Corpus selection criteria, 178
Appendix C Glossary of abbreviations, 180
Appendix D Test of editorial interference in Recycler ads, 184
Notes, 187
References, 193
Index, 204
|
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| dewey-ones | 659 - Advertising and public relations |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-09T18:05:12Z |
| institution | BVB |
| isbn | 0195100328 |
| language | English |
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| physical | XV, 208 S. |
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| spelling | Bruthiaux, Paul Verfasser aut The discourse of classified advertising exploring the nature of linguistic simplicity Paul Bruthiaux New York [u.a.] Oxford Univ. Press 1996 XV, 208 S. txt rdacontent n rdamedia nc rdacarrier Oxford studies in sociolinguistics Englisch Advertising -- Language Advertising, Classified English language -- Usage Englisch (DE-588)4014777-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 gnd rswk-swf Englisch (DE-588)4014777-0 s Werbesprache (DE-588)4065535-0 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007490667&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bruthiaux, Paul The discourse of classified advertising exploring the nature of linguistic simplicity Englisch Advertising -- Language Advertising, Classified English language -- Usage Englisch (DE-588)4014777-0 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4014777-0 (DE-588)4065535-0 |
| title | The discourse of classified advertising exploring the nature of linguistic simplicity |
| title_auth | The discourse of classified advertising exploring the nature of linguistic simplicity |
| title_exact_search | The discourse of classified advertising exploring the nature of linguistic simplicity |
| title_full | The discourse of classified advertising exploring the nature of linguistic simplicity Paul Bruthiaux |
| title_fullStr | The discourse of classified advertising exploring the nature of linguistic simplicity Paul Bruthiaux |
| title_full_unstemmed | The discourse of classified advertising exploring the nature of linguistic simplicity Paul Bruthiaux |
| title_short | The discourse of classified advertising |
| title_sort | the discourse of classified advertising exploring the nature of linguistic simplicity |
| title_sub | exploring the nature of linguistic simplicity |
| topic | Englisch Advertising -- Language Advertising, Classified English language -- Usage Englisch (DE-588)4014777-0 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Englisch Advertising -- Language Advertising, Classified English language -- Usage Werbesprache |
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