Media economics: understanding markets, industries and concepts
The impact of technology, government regulation and the growing global economy have all focused attention on the importance of the media, not only as information and entertainment resources, but also as economic entities. Students, professors and media practitioners need an understanding of how econ...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Ames
Iowa State Univ. Press
1996
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Zusammenfassung: | The impact of technology, government regulation and the growing global economy have all focused attention on the importance of the media, not only as information and entertainment resources, but also as economic entities. Students, professors and media practitioners need an understanding of how economics - and economic concepts - impact media companies and industries This is the goal of Media Economics: Understanding Markets, Industries and Concepts. Readers are first introduced to important terms and concepts used in explaining media economics in the opening chapters. Individual chapters that follow examine specific media industries, including radio, television, cable, premium cable/pay-per-view, motion pictures, audio and video recordings, newspapers, magazines and books. Among the topics explored are the market, the concentration and barriers to entry, the impact of regulation and technology, and the economic future of each industry. By understanding the economic activities of media industries, readers will better understand and appreciate the roles, functions and purposes of media in society |
| Beschreibung: | IX, 227 S. graph. Darst. |
| ISBN: | 0813821282 |
Internformat
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| 520 | 3 | |a The impact of technology, government regulation and the growing global economy have all focused attention on the importance of the media, not only as information and entertainment resources, but also as economic entities. Students, professors and media practitioners need an understanding of how economics - and economic concepts - impact media companies and industries | |
| 520 | |a This is the goal of Media Economics: Understanding Markets, Industries and Concepts. Readers are first introduced to important terms and concepts used in explaining media economics in the opening chapters. Individual chapters that follow examine specific media industries, including radio, television, cable, premium cable/pay-per-view, motion pictures, audio and video recordings, newspapers, magazines and books. Among the topics explored are the market, the concentration and barriers to entry, the impact of regulation and technology, and the economic future of each industry. By understanding the economic activities of media industries, readers will better understand and appreciate the roles, functions and purposes of media in society | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author | Albarran, Alan B. |
| author_facet | Albarran, Alan B. |
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| author_sort | Albarran, Alan B. |
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| building | Verbundindex |
| bvnumber | BV011148609 |
| callnumber-first | P - Language and Literature |
| callnumber-label | P96 |
| callnumber-raw | P96.E252U616 1996 |
| callnumber-search | P96.E252U616 1996 |
| callnumber-sort | P 296 E252 U616 41996 |
| callnumber-subject | P - Philology and Linguistics |
| classification_rvk | MS 7970 QR 700 |
| ctrlnum | (OCoLC)34077429 (DE-599)BVBBV011148609 |
| dewey-full | 338.4/73022320 338.4/730223 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 338 - Production |
| dewey-raw | 338.4/730223 20 338.4/730223 |
| dewey-search | 338.4/730223 20 338.4/730223 |
| dewey-sort | 3338.4 6730223 220 |
| dewey-tens | 330 - Economics |
| discipline | Soziologie Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T18:04:48Z |
| institution | BVB |
| isbn | 0813821282 |
| language | English |
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| physical | IX, 227 S. graph. Darst. |
| publishDate | 1996 |
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| publisher | Iowa State Univ. Press |
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| spelling | Albarran, Alan B. Verfasser aut Media economics understanding markets, industries and concepts Alan B. Albarran 1. ed. Ames Iowa State Univ. Press 1996 IX, 227 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The impact of technology, government regulation and the growing global economy have all focused attention on the importance of the media, not only as information and entertainment resources, but also as economic entities. Students, professors and media practitioners need an understanding of how economics - and economic concepts - impact media companies and industries This is the goal of Media Economics: Understanding Markets, Industries and Concepts. Readers are first introduced to important terms and concepts used in explaining media economics in the opening chapters. Individual chapters that follow examine specific media industries, including radio, television, cable, premium cable/pay-per-view, motion pictures, audio and video recordings, newspapers, magazines and books. Among the topics explored are the market, the concentration and barriers to entry, the impact of regulation and technology, and the economic future of each industry. By understanding the economic activities of media industries, readers will better understand and appreciate the roles, functions and purposes of media in society Economische sectoren gtt Massamediaindustrie gtt Médias - Aspect économique - États-Unis Médias - Conditions économiques - Etats Unis ram Massenmedien Mass media -- Economic aspects -- United States Medienwirtschaft (DE-588)4129410-5 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Medienwirtschaft (DE-588)4129410-5 s DE-604 |
| spellingShingle | Albarran, Alan B. Media economics understanding markets, industries and concepts Economische sectoren gtt Massamediaindustrie gtt Médias - Aspect économique - États-Unis Médias - Conditions économiques - Etats Unis ram Massenmedien Mass media -- Economic aspects -- United States Medienwirtschaft (DE-588)4129410-5 gnd |
| subject_GND | (DE-588)4129410-5 (DE-588)4078704-7 |
| title | Media economics understanding markets, industries and concepts |
| title_auth | Media economics understanding markets, industries and concepts |
| title_exact_search | Media economics understanding markets, industries and concepts |
| title_full | Media economics understanding markets, industries and concepts Alan B. Albarran |
| title_fullStr | Media economics understanding markets, industries and concepts Alan B. Albarran |
| title_full_unstemmed | Media economics understanding markets, industries and concepts Alan B. Albarran |
| title_short | Media economics |
| title_sort | media economics understanding markets industries and concepts |
| title_sub | understanding markets, industries and concepts |
| topic | Economische sectoren gtt Massamediaindustrie gtt Médias - Aspect économique - États-Unis Médias - Conditions économiques - Etats Unis ram Massenmedien Mass media -- Economic aspects -- United States Medienwirtschaft (DE-588)4129410-5 gnd |
| topic_facet | Economische sectoren Massamediaindustrie Médias - Aspect économique - États-Unis Médias - Conditions économiques - Etats Unis Massenmedien Mass media -- Economic aspects -- United States Medienwirtschaft USA |
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